Huck (magazine) Audience in United States

Huck (magazine) has an estimated audience of 427,714 people in United States. 48.6% are female, 51.4% are male, average age 31.2. Top regions: Kentucky, Indiana, Illinois. Top brand affinities: Hard hat, Patti Smith, Ellen Page, The Wizard of Oz, Planet Fitness.

The average Huck (magazine) fan in United States is 31.2 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Illinois. Top brand affinities include Hard hat, Patti Smith, Ellen Page, with strongest over-indexing on Hard hat (49.61× the country average). Demographically, the Huck (magazine) audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Huck (magazine) fans

Demographic split for Huck (magazine) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age31.2
Estimated audience size427,714

Audience persona

The typical Huck (magazine) fan in United States is balanced, around 31.2 years old, with strong Design Affinity tendencies and a notable affinity for Hard hat.

Top regions in United States

Top regions ranked by reach for Huck (magazine) in United States
RegionReachAffinity
Kentucky81,14615.13×
Indiana56,2847.2×
Illinois51,7193.63×
California44,3080.94×
New York31,4531.32×
Missouri28,5924.15×
Texas27,2660.74×
Tennessee24,7632.89×
Florida21,5350.74×
Pennsylvania12,4500.86×
Georgia10,9020.83×
North Carolina10,8320.84×
Ohio10,2550.78×
Virginia9,3400.9×
Massachusetts9,2001.09×
New Jersey9,0970.84×
Michigan8,7940.79×
Washington7,7760.91×
Arizona7,4470.85×
Wisconsin6,8961.07×
Colorado6,1680.91×
Maryland6,1460.84×
Minnesota5,5910.91×
Alabama5,5720.93×
South Carolina5,2450.82×
Louisiana4,7840.87×
Oregon4,5640.93×
Connecticut4,4631.04×
Mississippi3,8911.1×
Oklahoma3,6920.78×
Utah3,2960.86×
Iowa2,9070.82×
Arkansas2,6710.76×
Kansas2,6370.78×
Nevada2,4310.59×
Idaho2,1000.98×
Maine1,6611.08×
Washington, District of Columbia1,6611.29×
New Hampshire1,6350.97×
West Virginia1,6020.8×
New Mexico1,5950.74×
Nebraska1,5760.73×
Montana1,4041.18×
Hawaii1,2890.7×
Rhode Island1,2350.91×
Vermont9561.27×
Delaware7910.67×
Alaska7140.78×
North Dakota6510.74×
South Dakota6510.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huck (magazine) audience
BrandAffinityCategory
Hard hat49.61×Fashion & Accessoires
Patti Smith40.83×Music & Radio
Ellen Page36.51×Movies & TV
The Wizard of Oz20×Movies & TV
Planet Fitness3.67×Sports
Kia Sportage17.65×Cars & Mobility
Sublime (band)16.02×Music & Radio
Jean-Michel Basquiat23.41×Arts & Culture
Connor McDavid18.04×Sports
Talking Heads23.06×Music & Radio
Trampolining12.41×Sports
Diaper bag4.37×Kids & Family
Golf Channel3.78×Sports
Limp Bizkit11.1×Music & Radio
Carpentry3.36×Home & Garden
Stranger Things2.99×Movies & TV
Seth Green10.93×Movies & TV
Beastie Boys17.73×Music & Radio
Electric guitar2.82×Music & Radio
Sportsnet16.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huck (magazine) audience
TraitClusterScore
Design AffinityPREMIUM1.62
SustainabilityBALANCE1.42
Early Adopter MentalityPOWER1.42
LGBTQ+ IdentityOPEN1.35
Urban LifestyleOPEN1.31
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Huck (magazine)
CountryShare
United States48.0%
United Kingdom11.7%
Brazil8.1%

See Huck (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Huck (magazine) have in United States?

Huck (magazine) has an estimated audience of 427,714 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Huck (magazine) fans?

48.6% of Huck (magazine) fans are female, 51.4% are male, with an average age of 31.2 years.

Which brands do Huck (magazine) fans like most?

Huck (magazine) fans show strongest brand affinity for Hard hat (49.61×), Patti Smith (40.83×), and Ellen Page (36.51×) over the country average.

Where do Huck (magazine) fans live in United States?

Huck (magazine) fans in United States are most concentrated in Kentucky (reach 81,146), Indiana (reach 56,284), and Illinois (reach 51,719). These three regions account for the largest share of the active audience.

What other brands do Huck (magazine) fans also like?

Beyond Huck (magazine) itself, the audience over-indexes on Patti Smith (40.83×), Ellen Page (36.51×), The Wizard of Oz (20×), and Planet Fitness (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huck (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.