Beastie Boys Audience in United States
Beastie Boys has an estimated audience of 941,318 people in United States. 30.4% are female, 69.6% are male, average age 42.5. Top brand affinities: Beastie Boys, Hell Energy Drink, Run DMC, World Amateur Body Building Association, Space Dandy.
Top brand affinities include Beastie Boys, Hell Energy Drink, Run DMC, with strongest over-indexing on Beastie Boys (112.39× the country average). Demographically, the Beastie Boys audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Beastie Boys fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 42.5 |
| Estimated audience size | 941,318 |
Audience persona
The typical Beastie Boys fan in United States is more male, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Beastie Boys.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beastie Boys | 112.39× | Music & Radio |
| Hell Energy Drink | 91.49× | Food & Beverages |
| Run DMC | 80.14× | Music & Radio |
| World Amateur Body Building Association | 55.98× | Sports |
| Space Dandy | 55.77× | Movies & TV |
| Pierce the Veil | 54.02× | Music & Radio |
| J Dilla | 52.78× | Music & Radio |
| Flashdance | 51.72× | Movies & TV |
| GEO (magazine) | 49.8× | Travel & Leisure |
| Sziget Festival | 47.14× | Music & Radio |
| Monster Energy Gaming | 44.62× | |
| Sokół | 40.59× | Music & Radio |
| Judas Priest | 38.77× | Music & Radio |
| Halford | 38.77× | Music & Radio |
| Mr. Olympia LLC | 37.91× | Sports |
| Huck (magazine) | 37.77× | Internet & Social Media |
| Incubus (band) | 34.24× | Music & Radio |
| Stuart Broad | 31.22× | Sports |
| Roger Waters | 31.1× | Music & Radio |
| MEXICAN WORD OF THE DAY | 28.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.09 |
| Tradition | CONSERVATISM | 2.01 |
| Healthy Lifestyle | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.07 |
| Indulgence | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.9% |
| United Kingdom | 8.5% |
| India | 6.0% |
See Beastie Boys audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Beastie Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.