A data profile of the people who buy, follow and care about Beastie Boys in United States — modelled from more than twelve digital signal sources. Beastie Boys has an estimated audience of 941,318 people in United States.
Beastie Boys has an estimated audience of 941,318 people in United States. 30.4% are female, 69.6% are male, average age 42.5. Top brand affinities: Pierce the Veil, Stripes (film), Run DMC, Scorpions (band), GEO (magazine).
Top brand affinities include Pierce the Veil, Stripes (film), Run DMC, with strongest over-indexing on Pierce the Veil (54.02× the country average).
Demographically, the Beastie Boys audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Beastie Boys fan in United States is more male, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Pierce the Veil.
The key figures that characterise the Beastie Boys profile in United States.
30.4% are female, 69.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 42.5 |
| Estimated audience size | 941,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 26% | |
| 40-49 | 35% | |
| 50+ | 16% |
of the worldwide Beastie Boys audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.9% |
| United Kingdom | 8.5% |
| India | 6.0% |
The strongest cross-interests of the Beastie Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Run DMC | Music & Radio | 80.14× | ||
| 02 | Pierce the Veil | Music & Radio | 54.02× | ||
| 03 | J Dilla | Music & Radio | 52.78× | ||
| 04 | Flashdance | Movies & TV | 51.72× | ||
| 05 | GEO (magazine) | Travel & Leisure | 49.80× | ||
| 06 | Judas Priest | Music & Radio | 38.77× | ||
| 07 | Huck (magazine) | Internet & Social Media | 37.77× | ||
| 08 | Incubus (band) | Music & Radio | 34.24× | ||
| 09 | Roger Waters | Music & Radio | 31.10× | ||
| 10 | Scorpions (band) | Music & Radio | 27.92× | ||
| 11 | The Cranberries | Music & Radio | 26.73× | ||
| 12 | Happy Mondays | Music & Radio | 26.42× | ||
| 13 | Sublime (band) | Music & Radio | 25.14× | ||
| 14 | Stripes (film) | Movies & TV | 23.41× | ||
| 15 | Creed (band) | Music & Radio | 21.97× | ||
| 16 | Weezer | Music & Radio | 17.53× | ||
| 17 | Billy Idol | Music & Radio | 15.80× | ||
| 18 | Cardinals | Music & Radio | 11.44× | ||
| 19 | Ozzy Osbourne | Music & Radio | 9.59× | ||
| 20 | Tiffany | Music & Radio | 8.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Pet Ownership | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Beastie Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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