Rascasse Audience Intelligence

WorldStarHipHop Audience in United States

A data profile of the people who buy, follow and care about WorldStarHipHop in United States — modelled from more than twelve digital signal sources. WorldStarHipHop has an estimated audience of 8,230,752 people in United States.

#115among Website / Newspaper / Magazine in United States#317in Music & Radio

The average WorldStarHipHop fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Britney Spears, Curly Hair, YouTube Music, with strongest over-indexing on Britney Spears (4.22× the country average).

Demographically, the WorldStarHipHop audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WorldStarHipHop fan in United States is balanced, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WorldStarHipHop profile in United States.

Audience size
8.2M
in United States
Gender
52.7%♀
47.3% male
Age
32.5
average years
Country rank
#4309
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WorldStarHipHop

52.7% are female, 47.3% are male, average age 32.5.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for WorldStarHipHop audience in United States
MetricValue
Female52.7%
Male47.3%
Average age32.5
Estimated audience size8,230,752
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the WorldStarHipHop audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

81.1%

of the worldwide WorldStarHipHop audience comes from United States.

Worldwide audience distribution share by country for WorldStarHipHop
CountryShare
United States81.1%
Canada3.9%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WorldStarHipHop audience in United States is strongest.

Fig. 05

Top regions by affinity

WorldStarHipHop fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K2.46×
02Maryland~300K2.19×
03Delaware~40K2.00×
04Alabama~200K1.80×
05Louisiana~200K1.75×
06New York~700K1.74×
07South Carolina~200K1.69×
08North Carolina~400K1.65×
09Connecticut~100K1.65×
10Mississippi~90K1.59×
11New Jersey~300K1.50×
12Washington, District of Columbia~30K1.47×
13Nevada~100K1.46×
14Florida~700K1.45×
15Virginia~200K1.41×
16Illinois~300K1.34×
17Tennessee~200K1.27×
18Rhode Island~30K1.25×
19Michigan~200K1.22×
20Pennsylvania~300K1.18×
21Ohio~300K1.18×
22Arizona~200K1.15×
23Texas~700K1.12×
24Missouri~100K1.04×
25California~800K1.01×
26Arkansas~60K0.96×
27Massachusetts~100K0.95×
28Indiana~100K0.94×
29Oklahoma~60K0.80×
30Kentucky~70K0.78×
31New Mexico~30K0.73×
32Colorado~80K0.66×
33Nebraska~20K0.66×
34Minnesota~70K0.63×
35Wisconsin~70K0.61×
36Washington~90K0.60×
37Kansas~30K0.59×
38West Virginia~20K0.58×
39Hawaii~20K0.55×
40Iowa~30K0.50×
41Oregon~40K0.47×
42Alaska~7K0.42×
43New Hampshire~10K0.34×
44North Dakota~5K0.32×
45Maine~8K0.30×
46South Dakota~5K0.27×
47Montana~5K0.26×
48Vermont~3K0.25×
49Idaho~7K0.20×
50Utah~10K0.19×
Fig. 06

Affinity by region

Affinity by region — WorldStarHipHop, United States
0.19×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WorldStarHipHop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WorldStarHipHop audience
#·InterestCategoryAffinity×
01ImdbMovies & TV5.37×
02Stephen CurrySports4.81×
03Old-school hip hopMusic & Radio4.37×
04Britney SpearsMusic & Radio4.22×
05City BankBusiness & Career3.99×
06Curly HairBeauty & Wellness3.97×
07Underground hip hopMusic & Radio3.50×
08YouTube MusicInternet & Social Media3.43×
09Miami HeatSports3.04×
10Hair ExtensionsBeauty & Wellness3.03×
11Lace wigBeauty & Wellness2.83×
12LeBron JamesSports2.72×
13Los Angeles LakersSports2.54×
14NBA playoffsSports2.46×
15LivemusicMusic & Radio2.39×
16Taylor SwiftMusic & Radio2.38×
17Michael JacksonMusic & Radio2.36×
18WigBeauty & Wellness2.25×
19Super BowlSports2.18×
20SpotifyInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WorldStarHipHop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WorldStarHipHop audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Urban LifestyleOPEN1.04×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WorldStarHipHop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
SpiritualityBALANCE0.45×
Community OrientationOPEN0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WorldStarHipHop have in United States?

WorldStarHipHop has an estimated audience of 8,230,752 people in United States, concentrated in California and Florida.

02

What is the gender split and age of WorldStarHipHop fans?

52.7% of WorldStarHipHop fans are female, 47.3% are male, with an average age of 32.5 years.

03

Which brands do WorldStarHipHop fans like most?

WorldStarHipHop fans show strongest brand affinity for Britney Spears (4.22×), Curly Hair (3.97×), and YouTube Music (3.43×) over the country average.

04

Where do WorldStarHipHop fans live in United States?

WorldStarHipHop fans in United States are most concentrated in California (reach ~800K), Florida (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do WorldStarHipHop fans also like?

Beyond WorldStarHipHop itself, the audience over-indexes on Curly Hair (3.97×), YouTube Music (3.43×), Imdb (5.37×), and Spotify (1.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See WorldStarHipHop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WorldStarHipHop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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