SNAILS Audience in United States
SNAILS has an estimated audience of 1,565,465 people in United States. 53.1% are female, 46.9% are male, average age 30.8. Top brand affinities: Resident Advisor, Indeed.com, Beetlejuice, Google Maps, Skrillex.
Top brand affinities include Resident Advisor, Indeed.com, Beetlejuice, with strongest over-indexing on Resident Advisor (36.82× the country average). Demographically, the SNAILS audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of SNAILS fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 30.8 |
| Estimated audience size | 1,565,465 |
Audience persona
The typical SNAILS fan in United States is balanced, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Resident Advisor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Resident Advisor | 36.82× | Music & Radio |
| Indeed.com | 5.32× | Business & Career |
| Beetlejuice | 5.53× | Movies & TV |
| Google Maps | 4.28× | Internet & Social Media |
| Skrillex | 23.05× | Music & Radio |
| Enterprise Rent-A-Car | 5.57× | Cars & Mobility |
| Google News | 5.17× | News |
| Gorillaz | 14.57× | Music & Radio |
| Dolls Kill | 18.02× | Shopping |
| Ozzy Osbourne | 7.74× | Music & Radio |
| Martin Garrix | 30.32× | Music & Radio |
| Toyota Supra | 11.89× | Cars & Mobility |
| Electronic dance music | 5.02× | Music & Radio |
| DuckDuckGo | 6.98× | Internet & Social Media |
| Rebecca Ferguson | 11.49× | Movies & TV |
| Travis Barker | 14.72× | Music & Radio |
| Capital One | 2.92× | Business & Career |
| Sublime (band) | 13.79× | Music & Radio |
| Rick and Morty | 5.29× | Movies & TV |
| ICloud | 6.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Extroversion | THRILL | 1.53 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.3 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| India | 19.6% |
| United Kingdom | 6.8% |
See SNAILS audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for SNAILS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.