SNAILS Audience in United States
SNAILS has an estimated audience of 1,565,465 people in United States. 53.1% are female, 46.9% are male, average age 30.8. Top brand affinities: Home construction, Building envelope, The Devil's Rejects, Dog breed, Goop.
Top brand affinities include Home construction, Building envelope, The Devil's Rejects, with strongest over-indexing on Home construction (12.02× the country average). Demographically, the SNAILS audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of SNAILS fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 30.8 |
| Estimated audience size | 1,565,465 |
Audience persona
The typical SNAILS fan in United States is balanced, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 12.02× | Home & Garden |
| Building envelope | 33.9× | Home & Garden |
| The Devil's Rejects | 20× | Movies & TV |
| Dog breed | 2.18× | Pets & Animals |
| Goop | 9.44× | Internet & Social Media |
| Product design | 3.14× | Business & Career |
| Vocal harmony | 7.22× | Music & Radio |
| Grinch | 6.35× | Movies & TV |
| UK garage | 7.06× | Music & Radio |
| Pro-Ject | 5.27× | Music & Radio |
| No Escape (1994 film) | 13.21× | Movies & TV |
| Historic site | 4.91× | Arts & Culture |
| Bank account | 2.83× | Business & Career |
| JcrOffroad | 25.87× | Shopping |
| Natural rubber | 2.18× | Cars & Mobility |
| Combat sport | 1.65× | Sports |
| Vickie Guerrero | 14.57× | Business & Career |
| Elsword | 14.81× | Games |
| Building-integrated photovoltaics | 16.45× | Home & Garden |
| 3D printing | 2.23× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Extroversion | THRILL | 1.53 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.3 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| India | 19.6% |
| United Kingdom | 6.8% |
See SNAILS audiences in other countries
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- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for SNAILS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.