Rascasse Audience Intelligence

SNAILS Audience in United States

A data profile of the people who buy, follow and care about SNAILS in United States — modelled from more than twelve digital signal sources. SNAILS has an estimated audience of 1,530,640 people in United States.

#11among EDM in United States#3494among Person in United States#2095in Music & Radio

The average SNAILS fan in United States is 29.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skrillex, Resident Advisor, Disclosure (band), with strongest over-indexing on Skrillex (37.31× the country average).

Demographically, the SNAILS audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SNAILS fan in United States is balanced, around 29.9 years old, with strong Tradition tendencies and a notable affinity for Skrillex.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SNAILS profile in United States.

Audience size
1.5M
in United States
Gender
50.8%♀
49.2% male
Age
29.9
average years
Country rank
#17489
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SNAILS fans

50.8% are female, 49.2% are male, average age 29.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for SNAILS audience in United States
MetricValue
Female50.8%
Male49.2%
Average age29.9
Estimated audience size1,530,640
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the SNAILS audience in United States
Age bracketShare%
16-1943%
20-2928%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

38.6%

of the worldwide SNAILS audience comes from United States.

Worldwide audience distribution share by country for SNAILS
CountryShare
United States38.6%
India18.3%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SNAILS audience in United States is strongest.

Fig. 05

Top regions by affinity

SNAILS fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.31×
02Pennsylvania~70K1.29×
03Texas~200K1.19×
04Oregon~20K1.19×
05Washington~40K1.18×
06Indiana~30K1.13×
07California~200K1.12×
08Nebraska~9K1.10×
09Kansas~10K1.08×
10Idaho~8K1.08×
11South Dakota~4K1.06×
12Oklahoma~20K1.05×
13New Mexico~8K1.05×
14North Dakota~3K1.05×
15Georgia~50K1.03×
16North Carolina~50K1.03×
17Virginia~40K1.03×
18Hawaii~7K1.03×
19Illinois~50K1.02×
20Arizona~30K1.02×
21Kentucky~20K1.02×
22Alaska~3K1.02×
23Vermont~3K1.02×
24Missouri~30K1.01×
25Ohio~50K1.00×
26Maine~5K0.99×
27Minnesota~20K0.97×
28Iowa~10K0.97×
29New York~80K0.96×
30New Jersey~40K0.96×
31Colorado~20K0.96×
32Arkansas~10K0.96×
33West Virginia~7K0.96×
34New Hampshire~6K0.96×
35Montana~4K0.96×
36Michigan~40K0.95×
37Massachusetts~30K0.95×
38Nevada~10K0.94×
39Maryland~20K0.93×
40Wisconsin~20K0.93×
41Louisiana~20K0.93×
42Connecticut~10K0.92×
43Rhode Island~5K0.92×
44Florida~90K0.89×
45Alabama~20K0.88×
46Mississippi~10K0.88×
47South Carolina~20K0.87×
48Tennessee~30K0.85×
49Delaware~4K0.85×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — SNAILS, United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SNAILS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SNAILS audience
#·InterestCategoryAffinity×
01AfrojackMusic & Radio50.25×
02Disclosure (band)Music & Radio42.35×
03SkrillexMusic & Radio37.31×
04Excision (musician)Music & Radio36.52×
05The Hitchhiker's Guide to the GalaxyMovies & TV33.15×
06Martin GarrixMusic & Radio31.84×
07Resident AdvisorMusic & Radio31.14×
08DiploMusic & Radio23.55×
09Cheech MarinMovies & TV22.45×
10Steve AokiMusic & Radio20.85×
11Zedd (musician)Music & Radio17.01×
12Electric Daisy CarnivalMusic & Radio14.18×
13Toyota CrownCars & Mobility13.23×
14Deep houseMusic & Radio8.68×
15AfghanistanTravel & Leisure8.05×
16Electronic dance musicMusic & Radio7.86×
17IranTravel & Leisure7.68×
18Rick and MortyMovies & TV4.40×
19House musicMusic & Radio3.79×
20Dance musicMusic & Radio3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SNAILS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SNAILS audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.66×
Early Adopter MentalityPOWER1.48×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SNAILS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Family OrientationCONSERVATISM0.73×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SNAILS have in United States?

SNAILS has an estimated audience of 1,530,640 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SNAILS fans?

50.8% of SNAILS fans are female, 49.2% are male, with an average age of 29.9 years.

03

Which brands do SNAILS fans like most?

SNAILS fans show strongest brand affinity for Skrillex (37.31×), Resident Advisor (31.14×), and Disclosure (band) (42.35×) over the country average.

04

Where do SNAILS fans live in United States?

SNAILS fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do SNAILS fans also like?

Beyond SNAILS itself, the audience over-indexes on Resident Advisor (31.14×), Disclosure (band) (42.35×), Electronic dance music (7.86×), and The Hitchhiker's Guide to the Galaxy (33.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See SNAILS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SNAILS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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