Rascasse Audience Intelligence

Cheech Marin Audience in United States

A data profile of the people who buy, follow and care about Cheech Marin in United States — modelled from more than twelve digital signal sources. Cheech Marin has an estimated audience of 1,159,254 people in United States.

#70among Comedian in United States#4607among Person in United States#3765in Movies & TV

The average Cheech Marin fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tommy Chong, Nathan Fillion, Dazed and Confused, with strongest over-indexing on Tommy Chong (63.87× the country average).

Demographically, the Cheech Marin audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheech Marin fan in United States is balanced, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tommy Chong.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheech Marin profile in United States.

Audience size
1.2M
in United States
Gender
46.5%♀
53.5% male
Age
37.1
average years
Country rank
#21378
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheech Marin fans

46.5% are female, 53.5% are male, average age 37.1.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Cheech Marin audience in United States
MetricValue
Female46.5%
Male53.5%
Average age37.1
Estimated audience size1,159,254
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Cheech Marin audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Cheech Marin audience comes from United States.

Worldwide audience distribution share by country for Cheech Marin
CountryShare
United States70.9%
Canada5.0%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheech Marin audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheech Marin fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.69×
02California~200K1.34×
03Arizona~30K1.31×
04Oklahoma~20K1.31×
05Idaho~8K1.28×
06Texas~100K1.20×
07Nevada~10K1.18×
08Arkansas~10K1.18×
09Kentucky~20K1.15×
10West Virginia~6K1.15×
11Oregon~20K1.14×
12Wyoming~2K1.13×
13Montana~4K1.11×
14Missouri~20K1.10×
15Utah~10K1.10×
16Indiana~20K1.08×
17Maine~5K1.08×
18Colorado~20K1.07×
19Iowa~10K1.07×
20Kansas~10K1.07×
21Ohio~40K1.05×
22Nebraska~6K1.05×
23South Dakota~3K1.03×
24North Dakota~2K1.01×
25Michigan~30K1.00×
26Tennessee~20K1.00×
27Wisconsin~20K1.00×
28Alaska~3K0.99×
29Illinois~40K0.98×
30Washington~20K0.98×
31Alabama~20K0.97×
32Mississippi~9K0.95×
33Louisiana~10K0.94×
34South Carolina~20K0.92×
35New Hampshire~4K0.92×
36North Carolina~30K0.91×
37Pennsylvania~40K0.90×
38Minnesota~10K0.88×
39Delaware~3K0.85×
40Florida~70K0.84×
41Rhode Island~3K0.82×
42Georgia~30K0.81×
43Connecticut~10K0.81×
44Virginia~20K0.78×
45Hawaii~4K0.78×
46Maryland~10K0.72×
47Massachusetts~20K0.70×
48New Jersey~20K0.69×
49New York~40K0.68×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Cheech Marin, United States
0.58×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheech Marin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheech Marin audience
#·InterestCategoryAffinity×
01Tommy ChongMovies & TV63.87×
02PlaytimeMovies & TV53.18×
03Marianas TrenchMusic & Radio53.16×
04Edward James OlmosMovies & TV50.41×
05Omar SyMovies & TV40.29×
06Cheech & ChongMovies & TV38.17×
07Nathan FillionMovies & TV31.76×
08Dazed and ConfusedMovies & TV31.16×
09War (band)Music & Radio25.38×
10Blazing SaddlesMovies & TV22.66×
11IdiocracyMovies & TV21.82×
12Seth RogenMovies & TV21.45×
13White ChicksMovies & TV17.05×
14Bill MurrayMovies & TV16.50×
15Jonah HillMovies & TV16.31×
16Step Brothers (film)Movies & TV16.17×
17Steve CarellMovies & TV14.87×
18Melissa RauchMovies & TV14.08×
19Morena BaccarinMovies & TV11.49×
20Zoom (TV channel)Technology & Electronics6.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheech Marin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheech Marin audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
ExtroversionTHRILL1.31×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheech Marin audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.96×
Career OrientationPOWER0.99×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheech Marin have in United States?

Cheech Marin has an estimated audience of 1,159,254 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheech Marin fans?

46.5% of Cheech Marin fans are female, 53.5% are male, with an average age of 37.1 years.

03

Which brands do Cheech Marin fans like most?

Cheech Marin fans show strongest brand affinity for Tommy Chong (63.87×), Nathan Fillion (31.76×), and Dazed and Confused (31.16×) over the country average.

04

Where do Cheech Marin fans live in United States?

Cheech Marin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cheech Marin fans also like?

Beyond Cheech Marin itself, the audience over-indexes on Nathan Fillion (31.76×), Dazed and Confused (31.16×), Edward James Olmos (50.41×), and Marianas Trench (53.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cheech Marin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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