Rascasse Audience Intelligence

Playtime Audience in United States

A data profile of the people who buy, follow and care about Playtime in United States — modelled from more than twelve digital signal sources. Playtime has an estimated audience of 340,263 people in United States.

#148among Comedy in United States#4029among Movie / TV Show / Series in United States#8252in Movies & TV

The average Playtime fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rose Leslie, Sophie Marceau, White Chicks, with strongest over-indexing on Rose Leslie (80.01× the country average).

Demographically, the Playtime audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Playtime fan in United States is more male, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Rose Leslie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playtime profile in United States.

Audience size
340K
in United States
Gender
42.4%♀
57.6% male
Age
36.5
average years
Country rank
#45299
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+174%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playtime viewers

42.4% are female, 57.6% are male, average age 36.5.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Playtime audience in United States
MetricValue
Female42.4%
Male57.6%
Average age36.5
Estimated audience size340,263
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Playtime audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Playtime audience comes from United States.

Worldwide audience distribution share by country for Playtime
CountryShare
Philippines82.3%
United States3.7%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playtime audience in United States is strongest.

Fig. 05

Top regions by affinity

Playtime fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~5K1.75×
02Kansas~4K1.60×
03Wyoming<1K1.54×
04Massachusetts~7K1.31×
05Louisiana~5K1.27×
06New York~20K1.26×
07Hawaii~2K1.25×
08Missouri~6K1.22×
09Alaska<1K1.21×
10California~40K1.18×
11Washington, District of Columbia<1K1.15×
12Illinois~10K1.10×
13Oregon~3K1.08×
14Florida~20K1.07×
15Maryland~5K1.06×
16Mississippi~2K1.06×
17Georgia~9K1.05×
18Rhode Island<1K1.05×
19Vermont<1K1.05×
20Nevada~3K1.04×
21Delaware<1K1.02×
22Connecticut~3K1.01×
23New Jersey~7K0.99×
24Washington~6K0.99×
25Texas~20K0.97×
26West Virginia~1K0.96×
27Virginia~6K0.94×
28Tennessee~5K0.94×
29Alabama~4K0.93×
30Kentucky~3K0.93×
31Colorado~4K0.92×
32Arkansas~2K0.91×
33Iowa~2K0.91×
34South Dakota<1K0.91×
35North Carolina~8K0.90×
36Indiana~5K0.89×
37South Carolina~4K0.89×
38Utah~2K0.89×
39Pennsylvania~8K0.88×
40Wisconsin~4K0.88×
41Idaho~1K0.88×
42New Mexico~1K0.87×
43Nebraska~1K0.86×
44Arizona~5K0.83×
45New Hampshire<1K0.83×
46Maine<1K0.83×
47Montana<1K0.81×
48Michigan~6K0.80×
49Ohio~7K0.78×
50Minnesota~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Playtime, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playtime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playtime audience
#·InterestCategoryAffinity×
01Rose LeslieMovies & TV80.01×
02Sophie MarceauMovies & TV73.97×
03Cheech MarinMovies & TV53.18×
04Candice SwanepoelFashion & Accessoires31.48×
05John LeguizamoMovies & TV29.32×
06White ChicksMovies & TV29.21×
07Mila KunisMovies & TV22.22×
08Alicia VikanderMovies & TV21.48×
09PlatoLiterature20.27×
10James McAvoyMovies & TV20.00×
11Edward NortonMovies & TV20.00×
12Dakota FanningMovies & TV17.13×
13Patricia ArquetteMovies & TV16.64×
14Javier BardemMovies & TV15.12×
15Olivia MunnMovies & TV13.91×
16Margot RobbieMovies & TV13.33×
17Jake GyllenhaalMovies & TV12.16×
18Catherine O'HaraMovies & TV10.82×
19MonstersMovies & TV10.62×
20Home AloneMovies & TV10.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playtime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playtime audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
Convenience OrientationPREMIUM1.89×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playtime audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.74×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playtime have in United States?

Playtime has an estimated audience of 340,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Playtime viewers?

42.4% of Playtime fans are female, 57.6% are male, with an average age of 36.5 years.

03

Which brands do Playtime fans like most?

Playtime fans show strongest brand affinity for Rose Leslie (80.01×), Sophie Marceau (73.97×), and White Chicks (29.21×) over the country average.

04

Where do Playtime fans live in United States?

Playtime fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Playtime fans also like?

Beyond Playtime itself, the audience over-indexes on Sophie Marceau (73.97×), White Chicks (29.21×), Cheech Marin (53.18×), and Mila Kunis (22.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Playtime audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Playtime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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