Rascasse Audience Intelligence

Dazed and Confused Audience in United States

A data profile of the people who buy, follow and care about Dazed and Confused in United States — modelled from more than twelve digital signal sources. Dazed and Confused has an estimated audience of 4,186,576 people in United States.

#14among Comedy in United States#270among Movie / TV Show / Series in United States#842in Movies & TV

The average Dazed and Confused fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Cusack, Pulp Fiction, Matthew McConaughey, with strongest over-indexing on John Cusack (75.63× the country average).

Demographically, the Dazed and Confused audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dazed and Confused fan in United States is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for John Cusack.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dazed and Confused profile in United States.

Audience size
4.2M
in United States
Gender
60.6%♀
39.4% male
Age
34.7
average years
Country rank
#7742
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dazed and Confused viewers

60.6% are female, 39.4% are male, average age 34.7.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Dazed and Confused audience in United States
MetricValue
Female60.6%
Male39.4%
Average age34.7
Estimated audience size4,186,576
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Dazed and Confused audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Dazed and Confused audience comes from United States.

Worldwide audience distribution share by country for Dazed and Confused
CountryShare
United States62.5%
Canada6.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dazed and Confused audience in United States is strongest.

Fig. 05

Top regions by affinity

Dazed and Confused fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.41×
02Oklahoma~40K1.39×
03New Mexico~20K1.30×
04Iowa~30K1.28×
05North Dakota~7K1.27×
06South Dakota~7K1.25×
07Missouri~50K1.22×
08Nebraska~20K1.21×
09Kentucky~40K1.18×
10Kansas~20K1.18×
11Arkansas~20K1.17×
12Oregon~30K1.13×
13Texas~200K1.12×
14Vermont~5K1.12×
15Idaho~10K1.11×
16Indiana~50K1.10×
17Colorado~40K1.10×
18West Virginia~10K1.08×
19Tennessee~60K1.07×
20Wisconsin~40K1.06×
21Maine~9K1.03×
22Ohio~80K1.01×
23Minnesota~40K1.01×
24New Hampshire~10K1.01×
25Illinois~90K1.00×
26Michigan~70K0.99×
27Arizona~50K0.99×
28Washington~50K0.99×
29Alabama~30K0.96×
30Pennsylvania~80K0.94×
31Massachusetts~50K0.94×
32Utah~20K0.93×
33Mississippi~20K0.92×
34Alaska~5K0.91×
35California~200K0.88×
36North Carolina~70K0.87×
37Rhode Island~7K0.87×
38South Carolina~30K0.86×
39Connecticut~20K0.86×
40Louisiana~30K0.85×
41Nevada~20K0.82×
42Virginia~50K0.81×
43Georgia~60K0.77×
44Delaware~5K0.76×
45New York~100K0.73×
46New Jersey~50K0.73×
47Florida~100K0.67×
48Maryland~30K0.66×
49Washington, District of Columbia~5K0.66×
50Hawaii~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Dazed and Confused, United States
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dazed and Confused audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dazed and Confused audience
#·InterestCategoryAffinity×
01John CusackMovies & TV75.63×
02Indiana Jones (franchise)Movies & TV63.75×
03Adam DeVineMovies & TV58.18×
04Joey DiazMovies & TV54.00×
05Pulp FictionMovies & TV51.47×
06Ryan PhillippeMovies & TV39.52×
07Cheech MarinMovies & TV31.16×
08Matthew McConaugheyMovies & TV31.00×
09Nick OffermanMovies & TV30.19×
10George CarlinMovies & TV28.64×
11Adventure TimeMovies & TV26.87×
12The SopranosMovies & TV25.27×
13Peaky Blinders (TV series)Movies & TV25.27×
14Scarface (1983 film)Movies & TV25.27×
15San Diego Comic-Con InternationalLiterature20.41×
16Seth GreenMovies & TV20.00×
17Patton OswaltMovies & TV18.74×
18Tyra BanksFashion & Accessoires17.17×
19Rob SchneiderMovies & TV16.92×
20Chelsea HandlerMovies & TV14.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dazed and Confused audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dazed and Confused audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.94×
PatriotismCONSERVATISM1.93×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dazed and Confused audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
DIY MentalityTHRILL0.76×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dazed and Confused have in United States?

Dazed and Confused has an estimated audience of 4,186,576 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dazed and Confused viewers?

60.6% of Dazed and Confused fans are female, 39.4% are male, with an average age of 34.7 years.

03

Which brands do Dazed and Confused fans like most?

Dazed and Confused fans show strongest brand affinity for John Cusack (75.63×), Pulp Fiction (51.47×), and Matthew McConaughey (31×) over the country average.

04

Where do Dazed and Confused fans live in United States?

Dazed and Confused fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dazed and Confused fans also like?

Beyond Dazed and Confused itself, the audience over-indexes on Pulp Fiction (51.47×), Matthew McConaughey (31×), Indiana Jones (franchise) (63.75×), and The Sopranos (25.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dazed and Confused. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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