Rascasse Audience Intelligence

Tyra Banks Audience in United States

A data profile of the people who buy, follow and care about Tyra Banks in United States — modelled from more than twelve digital signal sources. Tyra Banks has an estimated audience of 2,671,250 people in United States.

#35among Fashion model in United States#1835among Person in United States#529in Fashion & Accessoires

The average Tyra Banks fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sara Sampaio, Rosie O'Donnell, Natasha Lyonne, with strongest over-indexing on Sara Sampaio (64.91× the country average).

Demographically, the Tyra Banks audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyra Banks fan in United States is more female, around 34.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sara Sampaio.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyra Banks profile in United States.

Audience size
2.7M
in United States
Gender
69.7%♀
30.3% male
Age
34.1
average years
Country rank
#11309
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyra Banks fans

69.7% are female, 30.3% are male, average age 34.1.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Tyra Banks audience in United States
MetricValue
Female69.7%
Male30.3%
Average age34.1
Estimated audience size2,671,250
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Tyra Banks audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Tyra Banks audience comes from United States.

Worldwide audience distribution share by country for Tyra Banks
CountryShare
United States43.3%
United Kingdom7.0%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyra Banks audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyra Banks fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.43×
02Maryland~60K1.32×
03Georgia~100K1.31×
04New York~200K1.18×
05Louisiana~40K1.17×
06Mississippi~30K1.16×
07Illinois~100K1.14×
08Indiana~60K1.13×
09North Carolina~90K1.12×
10Virginia~70K1.12×
11South Carolina~50K1.11×
12Texas~300K1.10×
13Alabama~40K1.10×
14California~300K1.08×
15Ohio~90K1.07×
16Michigan~80K1.07×
17New Jersey~70K1.06×
18Tennessee~60K1.06×
19Massachusetts~60K1.06×
20Delaware~8K1.05×
21Pennsylvania~90K1.04×
22Connecticut~30K1.04×
23Nevada~30K1.04×
24Florida~200K1.01×
25Missouri~40K1.01×
26Arkansas~20K1.01×
27Rhode Island~9K1.00×
28Washington~50K0.96×
29Oregon~30K0.96×
30Oklahoma~30K0.95×
31Minnesota~40K0.94×
32Kentucky~30K0.94×
33Arizona~50K0.93×
34Colorado~40K0.93×
35Wisconsin~40K0.92×
36Hawaii~10K0.92×
37Utah~20K0.91×
38New Mexico~10K0.91×
39Idaho~10K0.88×
40Nebraska~10K0.88×
41Kansas~20K0.87×
42Montana~7K0.87×
43North Dakota~5K0.87×
44New Hampshire~9K0.86×
45Maine~8K0.85×
46Iowa~20K0.84×
47West Virginia~10K0.84×
48Alaska~5K0.83×
49Vermont~4K0.83×
50South Dakota~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Tyra Banks, United States
0.80×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyra Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyra Banks audience
#·InterestCategoryAffinity×
01Laetitia CastaMovies & TV67.08×
02Sara SampaioFashion & Accessoires64.91×
03Chanel ImanFashion & Accessoires59.10×
04Doutzen KroesFashion & Accessoires57.96×
05Busy PhilippsMovies & TV36.07×
06Barbara PalvinFashion & Accessoires35.96×
07Christian SirianoFashion & Accessoires34.56×
08Rosie O'DonnellMovies & TV33.93×
09Nicole RichieMovies & TV27.06×
10Pete CarrollSports25.58×
11Natasha LyonneMovies & TV24.45×
12Alicia VikanderMovies & TV23.38×
13Megyn KellyMovies & TV23.29×
14Cindy CrawfordFashion & Accessoires22.53×
15Matt BomerMovies & TV20.47×
16Natalie DormerMovies & TV18.80×
17Lisa RinnaMovies & TV17.70×
18Adriana LimaFashion & Accessoires17.19×
19Dazed and ConfusedMovies & TV17.17×
20Nathan FillionMovies & TV16.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyra Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyra Banks audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.37×
Early Adopter MentalityPOWER1.30×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyra Banks audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.81×
DIY MentalityTHRILL0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyra Banks have in United States?

Tyra Banks has an estimated audience of 2,671,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tyra Banks fans?

69.7% of Tyra Banks fans are female, 30.3% are male, with an average age of 34.1 years.

03

Which brands do Tyra Banks fans like most?

Tyra Banks fans show strongest brand affinity for Sara Sampaio (64.91×), Rosie O'Donnell (33.93×), and Natasha Lyonne (24.45×) over the country average.

04

Where do Tyra Banks fans live in United States?

Tyra Banks fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tyra Banks fans also like?

Beyond Tyra Banks itself, the audience over-indexes on Rosie O'Donnell (33.93×), Natasha Lyonne (24.45×), Barbara Palvin (35.96×), and Megyn Kelly (23.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tyra Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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