Rascasse Audience Intelligence

Tyra Banks Audience in Germany

A data profile of the people who buy, follow and care about Tyra Banks in Germany — modelled from more than twelve digital signal sources. Tyra Banks has an estimated audience of 231,222 people in Germany.

#97among Fashion model in Germany#4611among Person in Germany#923in Fashion & Accessoires

The average Tyra Banks fan in Germany is 26.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Model (people), Matthew McConaughey, Let's Dance (German TV series), with strongest over-indexing on Model (people) (7.03× the country average).

Demographically, the Tyra Banks audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tyra Banks fan in Germany is more female, around 26.8 years old, with strong Extroversion tendencies and a notable affinity for Model (people).

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyra Banks profile in Germany.

Audience size
231K
in Germany
Gender
58.3%♀
41.7% male
Age
26.8
average years
Country rank
#20710
Person in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyra Banks fans

58.3% are female, 41.7% are male, average age 26.8.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Tyra Banks audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age26.8
Estimated audience size231,222
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Tyra Banks audience in Germany
Age bracketShare%
16-1961%
20-2917%
30-3910%
40-498%
50+4%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Tyra Banks audience comes from Germany.

Worldwide audience distribution share by country for Tyra Banks
CountryShare
United States43.3%
United Kingdom7.0%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyra Banks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tyra Banks fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.32×
02Hamburg~6K1.19×
03Hessen~20K1.10×
04Sachsen~10K1.09×
05Nordrhein-Westfalen~50K1.08×
06Bayern~40K1.07×
07Bremen~2K1.04×
08Rheinland-Pfalz~10K1.02×
09Baden-Württemberg~30K0.98×
10Schleswig-Holstein~8K0.97×
11Saarland~3K0.95×
12Niedersachsen~20K0.93×
13Brandenburg~6K0.85×
14Sachsen-Anhalt~5K0.83×
15Thüringen~5K0.83×
16Mecklenburg-Vorpommern~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Tyra Banks, Germany
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyra Banks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyra Banks audience
#·InterestCategoryAffinity×
01Matthew McConaugheyMovies & TV12.16×
02Model (people)Fashion & Accessoires7.03×
03Let's Dance (German TV series)Movies & TV4.49×
04Veterinary medicineBusiness & Career3.61×
05Sat.1Movies & TV3.60×
06ZDFMovies & TV2.41×
07DeichmannShopping2.31×
08SportschauSports2.30×
09Current eventsArts & Culture2.25×
10TagesschauMovies & TV2.24×
11AnimalPets & Animals2.22×
12Electronic musicMusic & Radio2.16×
13BildNews2.14×
14EdekaShopping1.97×
15InstagramInternet & Social Media1.89×
16SmartphonesTechnology & Electronics1.89×
17LeisureTravel & Leisure1.89×
18YouTubeMovies & TV1.85×
19PetsPets & Animals1.73×
20Politics and social issuesPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyra Banks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyra Banks audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.09×
SpiritualityBALANCE1.76×
MindfulnessBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyra Banks audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
DIY MentalityTHRILL1.09×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyra Banks have in Germany?

Tyra Banks has an estimated audience of 231,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tyra Banks fans?

58.3% of Tyra Banks fans are female, 41.7% are male, with an average age of 26.8 years.

03

Which brands do Tyra Banks fans like most?

Tyra Banks fans show strongest brand affinity for Model (people) (7.03×), Matthew McConaughey (12.16×), and Let's Dance (German TV series) (4.49×) over the country average.

04

Where do Tyra Banks fans live in Germany?

Tyra Banks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tyra Banks fans also like?

Beyond Tyra Banks itself, the audience over-indexes on Matthew McConaughey (12.16×), Let's Dance (German TV series) (4.49×), Tagesschau (2.24×), and Bild (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Tyra Banks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tyra Banks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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