Natasha Lyonne Audience in United States

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Natasha Lyonne has an estimated audience of 5,440,642 people in United States. 63.1% are female, 36.9% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Malin Åkerman, A Night at the Roxbury, Bill Hader, Paul Rudd, Thomas Jane.

The average Natasha Lyonne fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malin Åkerman, A Night at the Roxbury, Bill Hader, with strongest over-indexing on Malin Åkerman (140.62× the country average). Demographically, the Natasha Lyonne audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Natasha Lyonne fans

Demographic split for Natasha Lyonne audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.1
Estimated audience size5,440,642

Audience persona

The typical Natasha Lyonne fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Malin Åkerman.

Top regions in United States

Top regions ranked by reach for Natasha Lyonne in United States
RegionReachAffinity
California648,7391.08×
Texas441,4220.94×
New York365,5781.2×
Florida321,4020.87×
Pennsylvania196,6901.07×
Illinois192,8981.06×
Ohio180,2271.08×
North Carolina156,7160.96×
Michigan156,4221.1×
Georgia151,2630.9×
Washington138,3461.27×
New Jersey133,1600.96×
Virginia126,0210.95×
Arizona121,8051.1×
Massachusetts117,9751.1×
Indiana104,1091.05×
Tennessee103,1300.94×
Colorado97,6901.14×
Missouri96,6181.1×
Oregon91,9061.47×
Maryland87,4540.93×
Wisconsin84,7251.04×
Minnesota82,8191.06×
Kentucky72,0161.06×
South Carolina69,8130.85×
Alabama62,5320.82×
Oklahoma62,4151.03×
Louisiana61,6720.88×
Connecticut59,6411.09×
Nevada48,2650.92×
Utah44,9560.92×
Iowa42,6800.95×
Kansas42,5010.99×
Arkansas41,3740.92×
Mississippi31,2130.7×
New Mexico29,3811.08×
Idaho25,2680.93×
West Virginia24,6640.97×
Nebraska24,2560.89×
New Hampshire23,6921.11×
Maine21,9851.13×
Rhode Island18,5171.07×
Hawaii15,9840.68×
Montana15,5311.03×
Washington, District of Columbia14,3510.88×
Delaware12,9100.86×
Vermont12,2751.29×
Alaska11,7351.01×
South Dakota10,2200.81×
North Dakota9,6770.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natasha Lyonne audience
BrandAffinityCategory
Malin Åkerman140.62×Fashion & Accessoires
A Night at the Roxbury315.48×Movies & TV
Bill Hader84.32×Movies & TV
Paul Rudd52.35×Movies & TV
Thomas Jane97.74×Movies & TV
Molly Shannon80.26×Movies & TV
Lorne Michaels73.22×Movies & TV
Elisabeth Moss38.44×Movies & TV
Jason Sudeikis43.89×Movies & TV
Patricia Arquette34.81×Movies & TV
Seth Meyers43.04×Movies & TV
Portia de Rossi55.93×Movies & TV
Andy Samberg34.19×Movies & TV
Anthony Ramos28.68×Movies & TV
Ted Lasso15.87×Movies & TV
Ruby Rose31.86×Movies & TV
Kenan Thompson40.1×Movies & TV
Jonathan Groff28.68×Movies & TV
Dax Shepard27.89×Movies & TV
Carrie Brownstein75.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natasha Lyonne audience
TraitClusterScore
ExtroversionTHRILL1.63
TraditionCONSERVATISM1.52
Community OrientationOPEN1.51
Urban LifestyleOPEN1.47
LGBTQ+ IdentityOPEN1.4
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Natasha Lyonne
CountryShare
United States51.1%
United Kingdom8.8%
Canada5.3%

See Natasha Lyonne audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Natasha Lyonne have in United States?

Natasha Lyonne has an estimated audience of 5,440,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Natasha Lyonne fans?

63.1% of Natasha Lyonne fans are female, 36.9% are male, with an average age of 40.1 years.

Which brands do Natasha Lyonne fans like most?

Natasha Lyonne fans show strongest brand affinity for Malin Åkerman (140.62×), A Night at the Roxbury (315.48×), and Bill Hader (84.32×) over the country average.

Where do Natasha Lyonne fans live in United States?

Natasha Lyonne fans in United States are most concentrated in California (reach 648,739), Texas (reach 441,422), and New York (reach 365,578). These three regions account for the largest share of the active audience.

What other brands do Natasha Lyonne fans also like?

Beyond Natasha Lyonne itself, the audience over-indexes on A Night at the Roxbury (315.48×), Bill Hader (84.32×), Paul Rudd (52.35×), and Thomas Jane (97.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natasha Lyonne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.