Rascasse Audience Intelligence

Natasha Lyonne Audience in United States

A data profile of the people who buy, follow and care about Natasha Lyonne in United States — modelled from more than twelve digital signal sources. Natasha Lyonne has an estimated audience of 4,675,286 people in United States.

#281among Actor Actress or TV Star in United States#803among Person in United States#732in Movies & TV

The average Natasha Lyonne fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include A Night at the Roxbury, Bill Hader, Paul Rudd, with strongest over-indexing on A Night at the Roxbury (315.48× the country average).

Demographically, the Natasha Lyonne audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natasha Lyonne fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for A Night at the Roxbury.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natasha Lyonne profile in United States.

Audience size
4.7M
in United States
Gender
63.1%♀
36.9% male
Age
40.1
average years
Country rank
#7070
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natasha Lyonne fans

63.1% are female, 36.9% are male, average age 40.1.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Natasha Lyonne audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.1
Estimated audience size4,675,286
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Natasha Lyonne audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Natasha Lyonne audience comes from United States.

Worldwide audience distribution share by country for Natasha Lyonne
CountryShare
United States47.8%
United Kingdom8.1%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natasha Lyonne audience in United States is strongest.

Fig. 05

Top regions by affinity

Natasha Lyonne fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.36×
02Vermont~10K1.23×
03Washington~100K1.20×
04Colorado~100K1.15×
05Maine~20K1.14×
06New Hampshire~20K1.13×
07New Mexico~30K1.11×
08Montana~20K1.08×
09New York~300K1.07×
10Michigan~200K1.07×
11Ohio~200K1.06×
12Arizona~100K1.06×
13Massachusetts~100K1.06×
14Indiana~100K1.06×
15Oklahoma~60K1.06×
16Missouri~90K1.05×
17Connecticut~60K1.05×
18California~600K1.04×
19Pennsylvania~200K1.04×
20Illinois~200K1.04×
21Rhode Island~20K1.04×
22Minnesota~80K1.03×
23Alaska~10K1.03×
24Wisconsin~80K1.02×
25Kentucky~70K1.02×
26West Virginia~30K1.01×
27Delaware~20K1.01×
28Utah~50K1.00×
29Idaho~30K1.00×
30Tennessee~100K0.99×
31Iowa~40K0.99×
32Kansas~40K0.99×
33Maryland~90K0.95×
34Texas~400K0.94×
35Nevada~50K0.94×
36Arkansas~40K0.94×
37New Jersey~100K0.93×
38Nebraska~30K0.93×
39North Carolina~200K0.92×
40Virginia~100K0.91×
41North Dakota~10K0.91×
42Georgia~100K0.88×
43South Carolina~70K0.88×
44South Dakota~10K0.88×
45Florida~300K0.87×
46Louisiana~60K0.87×
47Washington, District of Columbia~10K0.85×
48Alabama~60K0.84×
49Mississippi~30K0.76×
50Hawaii~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Natasha Lyonne, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natasha Lyonne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natasha Lyonne audience
#·InterestCategoryAffinity×
01A Night at the RoxburyMovies & TV315.48×
02Malin ÅkermanFashion & Accessoires140.62×
03Thomas JaneMovies & TV97.74×
04Bill HaderMovies & TV84.32×
05Molly ShannonMovies & TV80.26×
06Carrie BrownsteinMusic & Radio75.70×
07Lorne MichaelsMovies & TV73.22×
08Aidy BryantMovies & TV71.21×
09Portia de RossiMovies & TV55.93×
10Paul RuddMovies & TV52.35×
11Jason SudeikisMovies & TV43.89×
12Seth MeyersMovies & TV43.04×
13Kenan ThompsonMovies & TV40.10×
14Elisabeth MossMovies & TV38.44×
15Patricia ArquetteMovies & TV34.81×
16Andy SambergMovies & TV34.19×
17Ruby RoseMovies & TV31.86×
18Anthony RamosMovies & TV28.68×
19Dax ShepardMovies & TV27.89×
20Ted LassoMovies & TV15.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natasha Lyonne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natasha Lyonne audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.31×
Luxury OrientationPREMIUM1.23×
Healthy LifestyleBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natasha Lyonne audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Risk AppetiteTHRILL0.79×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natasha Lyonne have in United States?

Natasha Lyonne has an estimated audience of 4,675,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natasha Lyonne fans?

63.1% of Natasha Lyonne fans are female, 36.9% are male, with an average age of 40.1 years.

03

Which brands do Natasha Lyonne fans like most?

Natasha Lyonne fans show strongest brand affinity for A Night at the Roxbury (315.48×), Bill Hader (84.32×), and Paul Rudd (52.35×) over the country average.

04

Where do Natasha Lyonne fans live in United States?

Natasha Lyonne fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Natasha Lyonne fans also like?

Beyond Natasha Lyonne itself, the audience over-indexes on Bill Hader (84.32×), Paul Rudd (52.35×), Thomas Jane (97.74×), and Molly Shannon (80.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Natasha Lyonne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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