Rascasse Audience Intelligence

Lorne Michaels Audience in United States

A data profile of the people who buy, follow and care about Lorne Michaels in United States — modelled from more than twelve digital signal sources. Lorne Michaels has an estimated audience of 1,136,331 people in United States.

#1520among Actor Actress or TV Star in United States#4714among Person in United States#3839in Movies & TV

The average Lorne Michaels fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Natasha Lyonne, Paul Rudd, John Cusack, with strongest over-indexing on Natasha Lyonne (73.22× the country average).

Demographically, the Lorne Michaels audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lorne Michaels fan in United States is balanced, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Natasha Lyonne.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lorne Michaels profile in United States.

Audience size
1.1M
in United States
Gender
51.0%♀
49.0% male
Age
40.5
average years
Country rank
#21692
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lorne Michaels fans

51.0% are female, 49.0% are male, average age 40.5.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Lorne Michaels audience in United States
MetricValue
Female51.0%
Male49.0%
Average age40.5
Estimated audience size1,136,331
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Lorne Michaels audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4925%
50+19%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Lorne Michaels audience comes from United States.

Worldwide audience distribution share by country for Lorne Michaels
CountryShare
United States64.2%
Canada8.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lorne Michaels audience in United States is strongest.

Fig. 05

Top regions by affinity

Lorne Michaels fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.54×
02Massachusetts~30K1.53×
03New York~90K1.49×
04Connecticut~20K1.42×
05Vermont~3K1.38×
06Oregon~20K1.33×
07Illinois~50K1.32×
08Washington~30K1.27×
09Colorado~20K1.26×
10New Hampshire~5K1.26×
11Rhode Island~4K1.25×
12New Jersey~30K1.24×
13Maine~5K1.24×
14Minnesota~20K1.23×
15Wisconsin~20K1.21×
16Pennsylvania~40K1.19×
17Missouri~20K1.19×
18California~100K1.12×
19Ohio~40K1.09×
20Michigan~30K1.09×
21Indiana~20K1.06×
22Iowa~10K1.06×
23Virginia~30K1.05×
24Maryland~20K1.03×
25Montana~3K1.02×
26Nebraska~6K1.00×
27Kansas~9K0.98×
28Delaware~3K0.97×
29Tennessee~20K0.94×
30North Carolina~30K0.92×
31Kentucky~10K0.92×
32Idaho~5K0.92×
33Utah~9K0.91×
34Florida~70K0.87×
35North Dakota~2K0.87×
36Oklahoma~10K0.86×
37South Carolina~10K0.85×
38South Dakota~2K0.82×
39Texas~80K0.81×
40Georgia~30K0.81×
41Arkansas~7K0.81×
42Nevada~8K0.78×
43Louisiana~10K0.77×
44New Mexico~4K0.76×
45Hawaii~4K0.76×
46West Virginia~4K0.75×
47Arizona~10K0.65×
48Alaska~1K0.63×
49Mississippi~6K0.61×
50Alabama~6K0.37×
Fig. 06

Affinity by region

Affinity by region — Lorne Michaels, United States
0.37×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lorne Michaels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lorne Michaels audience
#·InterestCategoryAffinity×
01Natasha LyonneMovies & TV73.22×
02Paul RuddMovies & TV39.81×
03Jason SudeikisMovies & TV34.68×
04John CusackMovies & TV34.52×
05Jonathan GroffMovies & TV17.65×
06Kristen WiigMovies & TV15.55×
07Josh BrolinMovies & TV15.24×
08Real Time with Bill MaherMovies & TV15.24×
09Erin AndrewsSports15.24×
10Michael GambonMovies & TV15.24×
11Political satireLiterature14.90×
12Josh DuhamelFashion & Accessoires12.57×
13International educationBusiness & Career12.51×
14BoJack HorsemanMovies & TV10.99×
15Jimmy FallonMovies & TV8.68×
16Tyler, The CreatorMusic & Radio7.80×
17Late-night talk showMovies & TV7.44×
18Sex and the CityMovies & TV6.65×
19Tony AwardArts & Culture5.63×
20Broadway theatreTravel & Leisure3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lorne Michaels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lorne Michaels audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
PatriotismCONSERVATISM1.42×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lorne Michaels audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Social Media UsageJOY0.81×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lorne Michaels have in United States?

Lorne Michaels has an estimated audience of 1,136,331 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lorne Michaels fans?

51.0% of Lorne Michaels fans are female, 49.0% are male, with an average age of 40.5 years.

03

Which brands do Lorne Michaels fans like most?

Lorne Michaels fans show strongest brand affinity for Natasha Lyonne (73.22×), Paul Rudd (39.81×), and John Cusack (34.52×) over the country average.

04

Where do Lorne Michaels fans live in United States?

Lorne Michaels fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lorne Michaels fans also like?

Beyond Lorne Michaels itself, the audience over-indexes on Paul Rudd (39.81×), John Cusack (34.52×), Jason Sudeikis (34.68×), and Josh Brolin (15.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lorne Michaels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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