Rascasse Audience Intelligence

Malin Åkerman Audience in United States

A data profile of the people who buy, follow and care about Malin Åkerman in United States — modelled from more than twelve digital signal sources. Malin Åkerman has an estimated audience of 221,424 people in United States.

#231among Fashion model in United States#14045among Person in United States#1776in Fashion & Accessoires

The average Malin Åkerman fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Damian Lewis, Natasha Lyonne, Jason Sudeikis, with strongest over-indexing on Damian Lewis (474.45× the country average).

Demographically, the Malin Åkerman audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malin Åkerman fan in United States is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Damian Lewis.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malin Åkerman profile in United States.

Audience size
221K
in United States
Gender
63.9%♀
36.1% male
Age
36.8
average years
Country rank
#56001
Person in United States
Fig. 01

Search interest · 12-month trend

+143%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malin Åkerman fans

63.9% are female, 36.1% are male, average age 36.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Malin Åkerman audience in United States
MetricValue
Female63.9%
Male36.1%
Average age36.8
Estimated audience size221,424
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Malin Åkerman audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4921%
50+12%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Malin Åkerman audience comes from United States.

Worldwide audience distribution share by country for Malin Åkerman
CountryShare
Germany14.8%
Italy12.1%
United States11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malin Åkerman audience in United States is strongest.

Fig. 05

Top regions by affinity

Malin Åkerman fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~1K1.23×
02South Carolina~4K1.17×
03North Carolina~7K1.14×
04Tennessee~5K1.14×
05Missouri~4K1.14×
06Iowa~2K1.14×
07Wisconsin~4K1.13×
08Nebraska~1K1.12×
09Montana<1K1.11×
10Kentucky~3K1.10×
11Maine<1K1.10×
12Arizona~5K1.09×
13Colorado~4K1.09×
14Kansas~2K1.09×
15Idaho~1K1.09×
16Massachusetts~5K1.08×
17North Dakota<1K1.07×
18Minnesota~3K1.06×
19Alabama~3K1.06×
20Oklahoma~3K1.05×
21Connecticut~2K1.05×
22South Dakota<1K1.05×
23Louisiana~3K1.04×
24West Virginia~1K1.04×
25Vermont<1K1.04×
26Pennsylvania~8K1.03×
27Michigan~6K1.01×
28Ohio~7K1.00×
29New Jersey~6K1.00×
30Rhode Island<1K1.00×
31Indiana~4K0.99×
32Arkansas~2K0.99×
33Delaware<1K0.99×
34Illinois~7K0.97×
35Mississippi~2K0.96×
36Texas~20K0.95×
37Georgia~6K0.95×
38Alaska<1K0.95×
39Oregon~2K0.94×
40Utah~2K0.94×
41Virginia~5K0.90×
42Washington~4K0.89×
43Florida~10K0.86×
44Maryland~3K0.85×
45Nevada~2K0.85×
46New York~10K0.84×
47California~20K0.82×
48New Mexico<1K0.81×
49Washington, District of Columbia<1K0.72×
50Hawaii<1K0.64×
Fig. 06

Affinity by region

Affinity by region — Malin Åkerman, United States
0.64×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malin Åkerman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malin Åkerman audience
#·InterestCategoryAffinity×
01Damian LewisMovies & TV474.45×
02Jason SudeikisMovies & TV157.94×
03Natasha LyonneMovies & TV140.62×
04Jonathan GroffMovies & TV125.16×
05Bill SkarsgårdMovies & TV94.63×
06Paul RuddMovies & TV85.62×
07Little Miss SunshineMovies & TV54.04×
08Kristen BellMovies & TV33.66×
09Isla FisherMovies & TV20.00×
10Austin Powers (film series)Movies & TV20.00×
11Melanie LynskeyMovies & TV20.00×
12Jason SegelMovies & TV20.00×
13Toni ColletteMovies & TV20.00×
14Andy SambergMovies & TV19.71×
15Elisabeth MossMovies & TV17.08×
16Kate WinsletMovies & TV14.17×
17Anna FarisMovies & TV13.53×
18Bill MurrayMovies & TV10.86×
19AccuWeatherHome & Garden10.66×
20Rotten TomatoesMovies & TV8.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malin Åkerman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malin Åkerman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
IndulgenceJOY1.51×
Price SensitivityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malin Åkerman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
SustainabilityBALANCE0.70×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malin Åkerman have in United States?

Malin Åkerman has an estimated audience of 221,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malin Åkerman fans?

63.9% of Malin Åkerman fans are female, 36.1% are male, with an average age of 36.8 years.

03

Which brands do Malin Åkerman fans like most?

Malin Åkerman fans show strongest brand affinity for Damian Lewis (474.45×), Natasha Lyonne (140.62×), and Jason Sudeikis (157.94×) over the country average.

04

Where do Malin Åkerman fans live in United States?

Malin Åkerman fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Malin Åkerman fans also like?

Beyond Malin Åkerman itself, the audience over-indexes on Natasha Lyonne (140.62×), Jason Sudeikis (157.94×), Bill Skarsgård (94.63×), and Jonathan Groff (125.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malin Åkerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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