Malin Åkerman Audience in United States

Malin Åkerman has an estimated audience of 7,330,352 people in United States. 63.9% are female, 36.1% are male, average age 36.8. Top regions: California, Texas, Arizona. Top brand affinities: Damian Lewis, Bill Skarsgård, AccuWeather, Natasha Lyonne, Kristen Bell.

The average Malin Åkerman fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Damian Lewis, Bill Skarsgård, AccuWeather, with strongest over-indexing on Damian Lewis (477.31× the country average). Demographically, the Malin Åkerman audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Malin Åkerman fans

Demographic split for Malin Åkerman audience in United States
MetricValue
Female63.9%
Male36.1%
Average age36.8
Estimated audience size7,330,352

Audience persona

The typical Malin Åkerman fan in United States is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Damian Lewis.

Top regions in United States

Top regions ranked by reach for Malin Åkerman in United States
RegionReachAffinity
California607,4590.75×
Texas514,5470.82×
Arizona464,4493.1×
Florida374,3020.75×
New York303,7060.74×
Alabama255,9982.5×
Pennsylvania209,8800.85×
North Carolina206,7150.94×
Ohio205,5530.91×
Illinois200,8840.82×
Michigan169,5570.88×
Georgia146,7780.65×
New Jersey134,8230.72×
Virginia134,6530.75×
Tennessee126,6320.86×
Washington124,8660.85×
Indiana123,1960.92×
Colorado119,5591.03×
Wisconsin111,6891.01×
Massachusetts109,5200.76×
Missouri106,4680.9×
Minnesota101,5050.97×
South Carolina90,6230.82×
Kentucky77,0730.84×
Oregon75,4810.9×
Maryland74,4640.59×
Utah70,2851.07×
Oklahoma64,0030.79×
Louisiana61,8380.65×
Iowa60,2841×
Arkansas55,2830.92×
Kansas54,0800.94×
Connecticut52,0370.71×
Nevada50,1660.71×
Alaska41,4652.64×
Mississippi39,8080.66×
Idaho38,7191.05×
Nebraska34,1350.93×
New Mexico33,9560.92×
Wyoming30,5572.81×
West Virginia27,1970.8×
New Hampshire27,0780.94×
Montana23,6601.16×
Hawaii22,9920.73×
Maine21,9260.84×
Rhode Island18,9340.81×
South Dakota18,1631.07×
North Dakota16,1061.07×
Washington, District of Columbia14,5750.66×
Delaware12,1110.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malin Åkerman audience
BrandAffinityCategory
Damian Lewis477.31×Movies & TV
Bill Skarsgård47.96×Movies & TV
AccuWeather23.72×Home & Garden
Natasha Lyonne47.05×Movies & TV
Kristen Bell28.56×Movies & TV
Jason Sudeikis41.57×Movies & TV
Jonathan Groff38.73×Movies & TV
Paul Rudd23.88×Movies & TV
Andy Samberg25.36×Movies & TV
Anna Faris20×Movies & TV
Isla Fisher20×Movies & TV
Kia Sportage27.08×Cars & Mobility
Melanie Lynskey20×Movies & TV
Helen Hunt20×Movies & TV
Austin Powers (film series)20×Movies & TV
Jason Segel20×Movies & TV
Julia Louis-Dreyfus16.71×Movies & TV
Zoolander20×Movies & TV
Nina Dobrev12.62×Movies & TV
Chevy Chase11.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malin Åkerman audience
TraitClusterScore
Price SensitivityPREMIUM1.48
IndulgenceJOY1.32
Social Media UsageJOY1.31
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.16
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Malin Åkerman
CountryShare
United States81.4%
United Kingdom6.0%
Sweden2.1%

See Malin Åkerman audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Malin Åkerman have in United States?

Malin Åkerman has an estimated audience of 7,330,352 people in United States, concentrated in California and Texas.

What is the gender split and age of Malin Åkerman fans?

63.9% of Malin Åkerman fans are female, 36.1% are male, with an average age of 36.8 years.

Which brands do Malin Åkerman fans like most?

Malin Åkerman fans show strongest brand affinity for Damian Lewis (477.31×), Bill Skarsgård (47.96×), and AccuWeather (23.72×) over the country average.

Where do Malin Åkerman fans live in United States?

Malin Åkerman fans in United States are most concentrated in California (reach 607,459), Texas (reach 514,547), and Arizona (reach 464,449). These three regions account for the largest share of the active audience.

What other brands do Malin Åkerman fans also like?

Beyond Malin Åkerman itself, the audience over-indexes on Bill Skarsgård (47.96×), AccuWeather (23.72×), Natasha Lyonne (47.05×), and Kristen Bell (28.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malin Åkerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.