Rascasse Audience Intelligence

Cheech & Chong Audience in United States

A data profile of the people who buy, follow and care about Cheech & Chong in United States — modelled from more than twelve digital signal sources. Cheech & Chong has an estimated audience of 2,122,852 people in United States.

#115among Band in United States#2430among Person in United States#2076in Movies & TV

The average Cheech & Chong fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fear and Loathing in Las Vegas (film), Cheech Marin, Seth Green, with strongest over-indexing on Fear and Loathing in Las Vegas (film) (39.14× the country average).

Demographically, the Cheech & Chong audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheech & Chong fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Fear and Loathing in Las Vegas (film).

Category: Movies & TV · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheech & Chong profile in United States.

Audience size
2.1M
in United States
Gender
42.5%♀
57.5% male
Age
37.8
average years
Country rank
#13598
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheech & Chong fans

42.5% are female, 57.5% are male, average age 37.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Cheech & Chong audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.8
Estimated audience size2,122,852
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Cheech & Chong audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Cheech & Chong audience comes from United States.

Worldwide audience distribution share by country for Cheech & Chong
CountryShare
United States66.1%
Canada5.6%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheech & Chong audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheech & Chong fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.74×
02Arizona~70K1.32×
03Texas~300K1.21×
04Oklahoma~30K1.21×
05West Virginia~10K1.19×
06Maine~10K1.19×
07Kentucky~40K1.18×
08Montana~8K1.17×
09California~300K1.13×
10Colorado~40K1.12×
11Nevada~30K1.12×
12Indiana~50K1.11×
13Idaho~10K1.11×
14Utah~20K1.09×
15North Dakota~5K1.08×
16Vermont~5K1.08×
17Missouri~40K1.07×
18Iowa~20K1.07×
19Ohio~80K1.06×
20Arkansas~20K1.06×
21Alaska~6K1.06×
22Kansas~20K1.05×
23Oregon~30K1.03×
24South Dakota~6K1.02×
25Michigan~60K1.01×
26Tennessee~50K1.01×
27Wisconsin~40K1.01×
28Nebraska~10K1.01×
29Illinois~80K1.00×
30Louisiana~30K0.96×
31Massachusetts~40K0.94×
32New Hampshire~9K0.94×
33Mississippi~20K0.93×
34Washington~40K0.91×
35Minnesota~30K0.91×
36Pennsylvania~70K0.89×
37Alabama~30K0.89×
38North Carolina~60K0.88×
39Hawaii~9K0.88×
40Connecticut~20K0.87×
41Rhode Island~7K0.86×
42South Carolina~30K0.84×
43Florida~100K0.81×
44Delaware~5K0.80×
45Georgia~60K0.79×
46Virginia~50K0.78×
47New York~90K0.70×
48New Jersey~40K0.67×
49Maryland~30K0.65×
50Washington, District of Columbia~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Cheech & Chong, United States
0.56×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheech & Chong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheech & Chong audience
#·InterestCategoryAffinity×
01Fear and Loathing in Las Vegas (film)Movies & TV39.14×
02Cheech MarinMovies & TV38.17×
03Seth GreenMovies & TV18.49×
04BoratMovies & TV17.00×
05The Big LebowskiMovies & TV16.55×
06ZoolanderMovies & TV12.10×
07Chevy ChaseMovies & TV11.14×
08James FrancoMovies & TV10.61×
09John CusackMovies & TV10.13×
10Christopher WalkenMovies & TV9.95×
11Kristen WiigMovies & TV9.28×
12Bill MurrayMovies & TV8.87×
13Lena DunhamMovies & TV8.56×
14Mel BrooksMovies & TV8.53×
15Bob MarleyMusic & Radio8.51×
16Chelsea HandlerMovies & TV7.43×
17Jim CarreyMovies & TV5.58×
18Sex and the CityMovies & TV5.30×
19Tom CruiseMovies & TV4.62×
20Britney SpearsMusic & Radio3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheech & Chong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheech & Chong audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
IndividualismJOY1.50×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheech & Chong audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheech & Chong have in United States?

Cheech & Chong has an estimated audience of 2,122,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheech & Chong fans?

42.5% of Cheech & Chong fans are female, 57.5% are male, with an average age of 37.8 years.

03

Which brands do Cheech & Chong fans like most?

Cheech & Chong fans show strongest brand affinity for Fear and Loathing in Las Vegas (film) (39.14×), Cheech Marin (38.17×), and Seth Green (18.49×) over the country average.

04

Where do Cheech & Chong fans live in United States?

Cheech & Chong fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cheech & Chong fans also like?

Beyond Cheech & Chong itself, the audience over-indexes on Cheech Marin (38.17×), Seth Green (18.49×), Chevy Chase (11.14×), and James Franco (10.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cheech & Chong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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