Cheech & Chong Audience in United States

Cheech & Chong has an estimated audience of 2,426,933 people in United States. 42.5% are female, 57.5% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Cheech Marin, Fear and Loathing in Las Vegas (film), Chevy Chase, Planet Fitness, Diaper bag.

The average Cheech & Chong fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cheech Marin, Fear and Loathing in Las Vegas (film), Chevy Chase, with strongest over-indexing on Cheech Marin (47.36× the country average). Demographically, the Cheech & Chong audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Band

Demographics of Cheech & Chong fans

Demographic split for Cheech & Chong audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.8
Estimated audience size2,426,933

Audience persona

The typical Cheech & Chong fan in United States is more male, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Cheech Marin.

Top regions in United States

Top regions ranked by reach for Cheech & Chong in United States
RegionReachAffinity
California326,9861.23×
Texas267,8761.28×
Florida137,9620.84×
New York99,1440.73×
Illinois85,6761.06×
Ohio80,4991.08×
Pennsylvania74,4120.91×
North Carolina67,9530.93×
Arizona66,7421.35×
Michigan65,4531.03×
Georgia62,0250.83×
Indiana51,4271.16×
Tennessee50,7941.04×
Virginia48,2510.82×
Washington46,4760.95×
Massachusetts44,8240.94×
New Jersey44,0550.71×
Colorado43,9631.15×
Missouri42,9491.1×
Wisconsin36,7521.01×
Kentucky36,5271.2×
Oklahoma32,7281.21×
South Carolina31,0920.85×
Minnesota30,5340.88×
Louisiana30,0960.96×
Alabama29,7090.88×
Oregon28,7451.03×
Nevada27,4041.17×
Maryland27,1090.65×
Utah23,9731.1×
New Mexico21,9761.81×
Arkansas21,4621.07×
Connecticut21,4220.88×
Iowa21,0451.05×
Kansas20,7111.08×
Mississippi17,5250.88×
Idaho13,0891.08×
West Virginia12,9131.14×
Nebraska12,0550.99×
Maine10,7511.24×
Hawaii8,9160.85×
New Hampshire8,5130.89×
Montana7,2141.07×
Rhode Island6,3110.82×
South Dakota5,3890.96×
Delaware4,8730.73×
North Dakota4,8510.97×
Alaska4,7340.91×
Vermont4,1620.98×
Washington, District of Columbia3,6980.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheech & Chong audience
BrandAffinityCategory
Cheech Marin47.36×Movies & TV
Fear and Loathing in Las Vegas (film)38.35×Movies & TV
Chevy Chase13.22×Movies & TV
Planet Fitness3.86×Sports
Diaper bag5.61×Kids & Family
James Franco10.23×Movies & TV
Jim Carrey6.07×Movies & TV
Borat17×Movies & TV
Kristen Wiig10.77×Movies & TV
Willie Nelson6.57×Music & Radio
Metaphysics3.62×Business & Career
Joey Diaz19.79×Movies & TV
Superman1.66×Movies & TV
Bob Marley9.2×Music & Radio
Bill Murray8.58×Movies & TV
Ace Ventura32.2×Movies & TV
Mel Brooks7.98×Movies & TV
Golf Channel3.44×Sports
Fly fishing3.72×Sports
Christopher Walken8.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheech & Chong audience
TraitClusterScore
ExtroversionTHRILL1.65
Early Adopter MentalityPOWER1.32
IndividualismJOY1.17
Social Media UsageJOY1.17
Urban LifestyleOPEN1.14
TraditionCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Cheech & Chong
CountryShare
United States68.5%
Canada5.9%
United Kingdom3.8%

See Cheech & Chong audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Cheech & Chong have in United States?

Cheech & Chong has an estimated audience of 2,426,933 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheech & Chong fans?

42.5% of Cheech & Chong fans are female, 57.5% are male, with an average age of 37.8 years.

Which brands do Cheech & Chong fans like most?

Cheech & Chong fans show strongest brand affinity for Cheech Marin (47.36×), Fear and Loathing in Las Vegas (film) (38.35×), and Chevy Chase (13.22×) over the country average.

Where do Cheech & Chong fans live in United States?

Cheech & Chong fans in United States are most concentrated in California (reach 326,986), Texas (reach 267,876), and Florida (reach 137,962). These three regions account for the largest share of the active audience.

What other brands do Cheech & Chong fans also like?

Beyond Cheech & Chong itself, the audience over-indexes on Fear and Loathing in Las Vegas (film) (38.35×), Chevy Chase (13.22×), Planet Fitness (3.86×), and Diaper bag (5.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheech & Chong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.