Electric Daisy Carnival Audience in United States

Electric Daisy Carnival logo

Electric Daisy Carnival has an estimated audience of 2,809,172 people in United States. 52.3% are female, 47.7% are male, average age 31.4. Top regions: California, Florida, Texas. Top brand affinities: Electro (music), Movies, Tomorrowland, SNAILS, Dubstep.

The average Electric Daisy Carnival fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Electro (music), Movies, Tomorrowland, with strongest over-indexing on Electro (music) (4.43× the country average). Demographically, the Electric Daisy Carnival audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Electric Daisy Carnival fans

Demographic split for Electric Daisy Carnival audience in United States
MetricValue
Female52.3%
Male47.7%
Average age31.4
Estimated audience size2,809,172

Audience persona

The typical Electric Daisy Carnival fan in United States is balanced, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Electro (music).

Top regions in United States

Top regions ranked by reach for Electric Daisy Carnival in United States
RegionReachAffinity
California873,1462.83×
Florida328,7261.73×
Texas242,5821×
Nevada219,6588.08×
New York142,5980.91×
Arizona88,3741.54×
Illinois83,0330.89×
Washington72,5591.29×
Pennsylvania59,8590.63×
Georgia58,2540.67×
North Carolina56,2520.67×
Virginia54,0170.79×
Ohio53,5540.62×
Colorado51,7991.17×
New Jersey49,1480.69×
Massachusetts47,7250.86×
Michigan44,9950.61×
Utah37,2221.48×
Oregon35,0611.09×
Tennessee34,3000.61×
Maryland33,7640.7×
Indiana31,3350.61×
Missouri30,5450.67×
Minnesota29,7040.74×
Wisconsin26,1380.62×
Oklahoma24,4100.78×
South Carolina23,4050.55×
Louisiana23,3550.64×
New Mexico21,6991.54×
Kentucky21,4480.61×
Alabama21,3840.54×
Hawaii19,8151.64×
Connecticut17,9350.64×
Kansas16,0940.73×
Arkansas14,1880.61×
Iowa14,0720.61×
Idaho13,2000.94×
Mississippi11,4000.49×
Nebraska9,4200.67×
Washington, District of Columbia7,8560.93×
West Virginia7,5240.58×
New Hampshire7,3520.66×
Maine6,6540.66×
North Dakota6,6431.15×
Montana5,8310.75×
Rhode Island5,2800.59×
Alaska4,8950.81×
South Dakota4,1360.64×
Delaware3,7160.48×
Vermont2,8310.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric Daisy Carnival audience
BrandAffinityCategory
Electro (music)4.43×Music & Radio
Movies1.51×Movies & TV
Tomorrowland9.36×Music & Radio
SNAILS14.18×Music & Radio
Dubstep8.84×Music & Radio
Skrillex12.8×Music & Radio
Harry Potter1.68×Movies & TV
Ultra Music6.93×Music & Radio
Electronic music1.54×Music & Radio
Popular music1.54×Music & Radio
Blues music1.5×Music & Radio
Slander8.43×Politics & Society
Burning Man5.53×Music & Radio
Lollapalooza3.71×Music & Radio
Rock and roll1.54×Music & Radio
Alternative rock1.52×Music & Radio
Drum and bass5.19×Music & Radio
Coachella Valley Music and Arts Festival4.89×Music & Radio
Festival1.58×Music & Radio
KPop Demon Hunters1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric Daisy Carnival audience
TraitClusterScore
Luxury OrientationPREMIUM3.91
Risk AppetiteTHRILL1.92
Early Adopter MentalityPOWER1.74
MindfulnessBALANCE1.66
Sports ActivityPOWER1.66
SustainabilityBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Electric Daisy Carnival
CountryShare
United States51.9%
United Kingdom6.7%
Germany5.4%

See Electric Daisy Carnival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Electric Daisy Carnival have in United States?

Electric Daisy Carnival has an estimated audience of 2,809,172 people in United States, concentrated in California and Florida.

What is the gender split and age of Electric Daisy Carnival fans?

52.3% of Electric Daisy Carnival fans are female, 47.7% are male, with an average age of 31.4 years.

Which brands do Electric Daisy Carnival fans like most?

Electric Daisy Carnival fans show strongest brand affinity for Electro (music) (4.43×), Movies (1.51×), and Tomorrowland (9.36×) over the country average.

Where do Electric Daisy Carnival fans live in United States?

Electric Daisy Carnival fans in United States are most concentrated in California (reach 873,146), Florida (reach 328,726), and Texas (reach 242,582). These three regions account for the largest share of the active audience.

What other brands do Electric Daisy Carnival fans also like?

Beyond Electric Daisy Carnival itself, the audience over-indexes on Movies (1.51×), Tomorrowland (9.36×), SNAILS (14.18×), and Dubstep (8.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric Daisy Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.