Rascasse Audience Intelligence

Ultra Music Audience in United States

A data profile of the people who buy, follow and care about Ultra Music in United States — modelled from more than twelve digital signal sources. Ultra Music has an estimated audience of 4,387,877 people in United States.

#7among Music festival in United States#82among Event in United States#672in Music & Radio

The average Ultra Music fan in United States is 36.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Skullgirls, Google Photos, Deadmau5, with strongest over-indexing on Skullgirls (214.91× the country average).

Demographically, the Ultra Music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ultra Music fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Skullgirls.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultra Music profile in United States.

Audience size
4.4M
in United States
Gender
51.4%♀
48.6% male
Age
36.8
average years
Country rank
#7433
Event in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultra Music fans

51.4% are female, 48.6% are male, average age 36.8.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Ultra Music audience in United States
MetricValue
Female51.4%
Male48.6%
Average age36.8
Estimated audience size4,387,877
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Ultra Music audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

61.7%

of the worldwide Ultra Music audience comes from United States.

Worldwide audience distribution share by country for Ultra Music
CountryShare
United States61.7%
Australia6.9%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultra Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultra Music fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M7.47×
02New York~400K1.53×
03New Jersey~100K1.31×
04Washington, District of Columbia~20K1.28×
05Massachusetts~100K1.27×
06Nevada~50K1.26×
07Colorado~90K1.25×
08California~600K1.15×
09Georgia~200K1.15×
10Rhode Island~20K1.12×
11Vermont~9K1.12×
12Illinois~200K1.11×
13Connecticut~50K1.09×
14Alaska~10K1.09×
15North Carolina~100K1.04×
16North Dakota~9K1.04×
17Virginia~100K1.02×
18Delaware~10K1.02×
19South Dakota~10K1.01×
20Maine~20K0.97×
21Texas~400K0.96×
22Washington~80K0.96×
23Maryland~70K0.96×
24Hawaii~20K0.95×
25Montana~10K0.95×
26South Carolina~60K0.93×
27Louisiana~50K0.93×
28Pennsylvania~100K0.91×
29New Mexico~20K0.91×
30New Hampshire~20K0.91×
31Arizona~80K0.89×
32Tennessee~80K0.88×
33West Virginia~20K0.88×
34Michigan~100K0.83×
35Utah~30K0.83×
36Idaho~20K0.82×
37Ohio~100K0.81×
38Nebraska~20K0.80×
39Mississippi~30K0.79×
40Wisconsin~50K0.78×
41Arkansas~30K0.78×
42Kansas~30K0.78×
43Kentucky~40K0.77×
44Iowa~30K0.77×
45Minnesota~50K0.76×
46Oregon~40K0.76×
47Indiana~60K0.75×
48Alabama~50K0.75×
49Oklahoma~40K0.73×
50Missouri~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Ultra Music, United States
0.71×1.00×7.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultra Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultra Music audience
#·InterestCategoryAffinity×
01SkullgirlsGames214.91×
02Deadmau5Music & Radio47.92×
03Timmy TrumpetMusic & Radio26.09×
04Steve AokiMusic & Radio22.87×
05Faye DunawayMovies & TV20.00×
06Merci (company)Food & Beverages20.00×
07AviciiMusic & Radio18.56×
08Google PhotosTechnology & Electronics13.60×
09SkrillexMusic & Radio13.51×
10Glastonbury FestivalMusic & Radio11.79×
11Zedd (musician)Music & Radio10.59×
12DiploMusic & Radio10.01×
13Michael GambonMovies & TV9.28×
14Rose LeslieMovies & TV7.43×
15Electric Daisy CarnivalMusic & Radio6.93×
16RÜFÜSMusic & Radio6.24×
17House musicMusic & Radio2.17×
18O'Reilly Auto PartsCars & Mobility2.03×
19AutoZoneCars & Mobility1.73×
20FolklorePolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultra Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultra Music audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.30×
Quality AwarenessPREMIUM1.27×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultra Music audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.89×
Community OrientationOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultra Music have in United States?

Ultra Music has an estimated audience of 4,387,877 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Ultra Music fans?

51.4% of Ultra Music fans are female, 48.6% are male, with an average age of 36.8 years.

03

Which brands do Ultra Music fans like most?

Ultra Music fans show strongest brand affinity for Skullgirls (214.91×), Google Photos (13.6×), and Deadmau5 (47.92×) over the country average.

04

Where do Ultra Music fans live in United States?

Ultra Music fans in United States are most concentrated in Florida (reach ~2M), California (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ultra Music fans also like?

Beyond Ultra Music itself, the audience over-indexes on Google Photos (13.6×), Deadmau5 (47.92×), Avicii (18.56×), and Steve Aoki (22.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Ultra Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultra Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →