Ultra Music Audience in United States

Ultra Music logo

Ultra Music has an estimated audience of 4,388,623 people in United States. 51.4% are female, 48.6% are male, average age 36.8. Top regions: Florida, California, New York. Top brand affinities: Goop, Historic site, Grinch, Vocal harmony, No Escape (1994 film).

The average Ultra Music fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Goop, Historic site, Grinch, with strongest over-indexing on Goop (18.39× the country average). Demographically, the Ultra Music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Ultra Music fans

Demographic split for Ultra Music audience in United States
MetricValue
Female51.4%
Male48.6%
Average age36.8
Estimated audience size4,388,623

Audience persona

The typical Ultra Music fan in United States is balanced, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Ultra Music in United States
RegionReachAffinity
Florida942,0023.17×
California382,2450.79×
New York229,4690.94×
Texas175,7370.47×
Illinois86,1750.59×
Georgia80,9590.6×
New Jersey73,5580.66×
Pennsylvania64,3140.44×
Virginia59,9930.56×
North Carolina56,3580.43×
Massachusetts52,5370.61×
Michigan46,2420.4×
Colorado44,5430.64×
Ohio44,5160.33×
Washington43,0130.49×
Tennessee36,7290.42×
Indiana35,5300.44×
Arizona35,0670.39×
South Carolina34,3210.52×
Louisiana34,1080.6×
Maryland33,3570.44×
Mississippi32,8820.91×
Arkansas31,6460.88×
Nevada30,7660.72×
Wisconsin30,6640.46×
Kentucky30,4580.55×
Oklahoma28,5680.59×
Missouri28,3370.4×
Minnesota27,3970.44×
Connecticut27,3360.62×
Alabama27,2140.44×
Kansas27,1620.79×
West Virginia27,1451.33×
Alaska27,0892.89×
Idaho25,0671.14×
Oregon25,0130.5×
Hawaii23,9461.27×
Iowa23,8030.66×
Montana23,6141.94×
New Mexico23,6031.07×
South Dakota23,3082.3×
Utah23,0880.59×
North Dakota22,6952.52×
New Hampshire22,3671.29×
Wyoming21,9593.38×
Nebraska21,9021×
Rhode Island21,5981.55×
Maine21,5851.37×
Vermont21,2432.76×
Delaware19,3411.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultra Music audience
BrandAffinityCategory
Goop18.39×Internet & Social Media
Historic site10.57×Arts & Culture
Grinch8.22×Movies & TV
Vocal harmony8.99×Music & Radio
No Escape (1994 film)17.88×Movies & TV
Home construction2.13×Home & Garden
Governor of Michigan10.79×Politics & Society
Product design2.83×Business & Career
Vickie Guerrero21.51×Business & Career
Mathcore9.72×Music & Radio
Harlow13.65×Travel & Leisure
John Havlicek17.78×Sports
Hibachi8.91×Food & Beverages
Hipster10.68×Politics & Society
Fairy godmother7.88×Literature
Gift registry13.73×Kids & Family
TV Fanatic10.6×Movies & TV
Hog Hunting3.39×Sports
Google Home6.33×Technology & Electronics
Wok6.26×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultra Music audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
Risk AppetiteTHRILL1.76
Quality AwarenessPREMIUM1.23
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.2
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Ultra Music
CountryShare
United States61.7%
Australia6.9%
Canada5.6%

See Ultra Music audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Ultra Music have in United States?

Ultra Music has an estimated audience of 4,388,623 people in United States, concentrated in Florida and California.

What is the gender split and age of Ultra Music fans?

51.4% of Ultra Music fans are female, 48.6% are male, with an average age of 36.8 years.

Which brands do Ultra Music fans like most?

Ultra Music fans show strongest brand affinity for Goop (18.39×), Historic site (10.57×), and Grinch (8.22×) over the country average.

Where do Ultra Music fans live in United States?

Ultra Music fans in United States are most concentrated in Florida (reach 942,002), California (reach 382,245), and New York (reach 229,469). These three regions account for the largest share of the active audience.

What other brands do Ultra Music fans also like?

Beyond Ultra Music itself, the audience over-indexes on Historic site (10.57×), Grinch (8.22×), Vocal harmony (8.99×), and No Escape (1994 film) (17.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultra Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.