Rascasse Audience Intelligence

Ultra Music Audience in Germany

A data profile of the people who buy, follow and care about Ultra Music in Germany — modelled from more than twelve digital signal sources. Ultra Music has an estimated audience of 314,438 people in Germany.

#25among Music festival in Germany#225among Event in Germany#2108in Music & Radio

The average Ultra Music fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RÜFÜS, Neil Armstrong, Gesaffelstein, with strongest over-indexing on RÜFÜS (151.13× the country average).

Demographically, the Ultra Music audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ultra Music fan in Germany is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for RÜFÜS.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultra Music profile in Germany.

Audience size
314K
in Germany
Gender
43.0%♀
57.0% male
Age
33.9
average years
Country rank
#16727
Event in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultra Music fans

43.0% are female, 57.0% are male, average age 33.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Ultra Music audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age33.9
Estimated audience size314,438
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Ultra Music audience in Germany
Age bracketShare%
16-1938%
20-2918%
30-3914%
40-4917%
50+13%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Ultra Music audience comes from Germany.

Worldwide audience distribution share by country for Ultra Music
CountryShare
United States61.7%
Australia6.9%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultra Music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ultra Music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.43×
02Saarland~5K1.29×
03Bayern~60K1.13×
04Berlin~20K1.13×
05Hamburg~8K1.10×
06Mecklenburg-Vorpommern~6K1.04×
07Nordrhein-Westfalen~70K1.02×
08Hessen~20K1.02×
09Thüringen~8K1.01×
10Sachsen-Anhalt~8K1.00×
11Brandenburg~10K0.99×
12Niedersachsen~30K0.96×
13Sachsen~10K0.95×
14Schleswig-Holstein~10K0.95×
15Baden-Württemberg~40K0.93×
16Rheinland-Pfalz~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Ultra Music, Germany
0.91×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultra Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultra Music audience
#·InterestCategoryAffinity×
01RÜFÜSMusic & Radio151.13×
02GesaffelsteinMusic & Radio53.28×
03W&WMusic & Radio44.57×
04MysterylandMusic & Radio36.46×
05Drink mixFood & Beverages35.52×
06HeadhunterzMusic & Radio31.67×
07KaskadeMusic & Radio23.57×
08Neil ArmstrongPolitics & Society20.00×
09VNV NationMusic & Radio20.00×
10Beach PartyTravel & Leisure18.90×
11NellyMusic & Radio18.68×
12The NutcrackerMusic & Radio15.36×
13KebayaFashion & Accessoires14.97×
14Sanitary napkinBeauty & Wellness12.93×
15Bubble ShooterGames7.96×
16Mixed drinkFood & Beverages7.85×
17Heath LedgerMovies & TV7.37×
18Alternative hip hopMusic & Radio3.43×
19Street photographyTechnology & Electronics2.73×
20House musicMusic & Radio2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultra Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultra Music audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.66×
Convenience OrientationPREMIUM1.51×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultra Music audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Price SensitivityPREMIUM0.76×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultra Music have in Germany?

Ultra Music has an estimated audience of 314,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ultra Music fans?

43.0% of Ultra Music fans are female, 57.0% are male, with an average age of 33.9 years.

03

Which brands do Ultra Music fans like most?

Ultra Music fans show strongest brand affinity for RÜFÜS (151.13×), Neil Armstrong (20×), and Gesaffelstein (53.28×) over the country average.

04

Where do Ultra Music fans live in Germany?

Ultra Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ultra Music fans also like?

Beyond Ultra Music itself, the audience over-indexes on Neil Armstrong (20×), Gesaffelstein (53.28×), Nelly (18.68×), and W&W (44.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Ultra Music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ultra Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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