Ultra Music Audience in Germany
Ultra Music has an estimated audience of 314,609 people in Germany. 43.0% are female, 57.0% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Sachsen-Anhalt, Thüringen. Top brand affinities: RÜFÜS, Gesaffelstein, Nelly, The Nutcracker, Neil Armstrong.
The average Ultra Music fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen-Anhalt, Thüringen. Top brand affinities include RÜFÜS, Gesaffelstein, Nelly, with strongest over-indexing on RÜFÜS (148.08× the country average). Demographically, the Ultra Music audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Ultra Music fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 33.9 |
| Estimated audience size | 314,609 |
Audience persona
The typical Ultra Music fan in Germany is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for RÜFÜS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 12,449 | 0.18× |
| Sachsen-Anhalt | 11,150 | 1.37× |
| Thüringen | 10,819 | 1.35× |
| Saarland | 10,499 | 2.72× |
| Rheinland-Pfalz | 10,052 | 0.64× |
| Brandenburg | 9,738 | 1× |
| Bremen | 9,444 | 3.51× |
| Bayern | 9,385 | 0.19× |
| Baden-Württemberg | 9,260 | 0.22× |
| Mecklenburg-Vorpommern | 9,241 | 1.54× |
| Niedersachsen | 9,210 | 0.3× |
| Sachsen | 9,163 | 0.59× |
| Schleswig-Holstein | 8,855 | 0.78× |
| Hessen | 8,219 | 0.34× |
| Berlin | 6,749 | 0.48× |
| Hamburg | 5,665 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RÜFÜS | 148.08× | Music & Radio |
| Gesaffelstein | 89.73× | Music & Radio |
| Nelly | 20× | Music & Radio |
| The Nutcracker | 15.37× | Music & Radio |
| Neil Armstrong | 20× | Politics & Society |
| Drink mix | 35.09× | Food & Beverages |
| Mysteryland | 34.85× | Music & Radio |
| Bubble Shooter | 11.69× | Games |
| Kaskade | 26.27× | Music & Radio |
| House music | 3.22× | Music & Radio |
| Sanitary napkin | 14.32× | Beauty & Wellness |
| Heath Ledger | 7.7× | Movies & TV |
| Dubstep | 11.9× | Music & Radio |
| W&W | 21.19× | Music & Radio |
| Mixed drink | 7.51× | Food & Beverages |
| Amsterdam Dance Event | 10.26× | Music & Radio |
| Alternative hip hop | 2.86× | Music & Radio |
| Street photography | 2.48× | Technology & Electronics |
| Ministry of Sound | 12.85× | Music & Radio |
| Fandom | 4.17× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.34 |
| Sustainability | BALANCE | 1.3 |
| Patriotism | CONSERVATISM | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.24 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.7% |
| Australia | 6.9% |
| Canada | 5.6% |
See Ultra Music audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Ultra Music have in Germany?
Ultra Music has an estimated audience of 314,609 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen-Anhalt.
What is the gender split and age of Ultra Music fans?
43.0% of Ultra Music fans are female, 57.0% are male, with an average age of 33.9 years.
Which brands do Ultra Music fans like most?
Ultra Music fans show strongest brand affinity for RÜFÜS (148.08×), Gesaffelstein (89.73×), and Nelly (20×) over the country average.
Where do Ultra Music fans live in Germany?
Ultra Music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 12,449), Sachsen-Anhalt (reach 11,150), and Thüringen (reach 10,819). These three regions account for the largest share of the active audience.
What other brands do Ultra Music fans also like?
Beyond Ultra Music itself, the audience over-indexes on Gesaffelstein (89.73×), Nelly (20×), The Nutcracker (15.37×), and Neil Armstrong (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ultra Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.