John Summit Audience in United States
John Summit has an estimated audience of 1,375,442 people in United States. 47.7% are female, 52.3% are male, average age 32.7. Top brand affinities: Home construction, Progressive rock, Building envelope, Iwi, The Devil's Rejects.
Top brand affinities include Home construction, Progressive rock, Building envelope, with strongest over-indexing on Home construction (19.43× the country average). Demographically, the John Summit audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of John Summit fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 32.7 |
| Estimated audience size | 1,375,442 |
Audience persona
The typical John Summit fan in United States is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 19.43× | Home & Garden |
| Progressive rock | 20× | Music & Radio |
| Building envelope | 36.44× | Home & Garden |
| Iwi | 46.51× | |
| The Devil's Rejects | 18.99× | Movies & TV |
| Product design | 3.27× | Business & Career |
| Dog breed | 1.79× | Pets & Animals |
| The Streets | 34.73× | Music & Radio |
| Elsword | 22.48× | Games |
| Urban Outfitters | 2.45× | Shopping |
| Guy Fieri | 5.06× | Movies & TV |
| Combat sport | 1.84× | Sports |
| Electrolyte | 5.36× | Health |
| UK garage | 6.15× | Music & Radio |
| Pro-Ject | 4.27× | Music & Radio |
| Salman Khan | 8.27× | Movies & TV |
| Minnesota | 1.71× | Travel & Leisure |
| Tezz | 6.96× | Movies & TV |
| Voter registration | 4.64× | Politics & Society |
| 3D printing | 2.41× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.18 |
| Luxury Orientation | PREMIUM | 1.73 |
| Early Adopter Mentality | POWER | 1.71 |
| Sustainability | BALANCE | 1.41 |
| Extroversion | THRILL | 1.41 |
| Risk Appetite | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| Canada | 8.5% |
| Australia | 4.3% |
See John Summit audiences in other countries
More EDM audiences in United States
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- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for John Summit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.