Rascasse Audience Intelligence

Hart of Dixie Audience in United States

A data profile of the people who buy, follow and care about Hart of Dixie in United States — modelled from more than twelve digital signal sources. Hart of Dixie has an estimated audience of 848,948 people in United States.

#513among TV series in United States#2157among Movie / TV Show / Series in United States#4879in Movies & TV

The average Hart of Dixie fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peyton List (actress, born 1998), Rhianna (singer), Mary Mouser, with strongest over-indexing on Peyton List (actress, born 1998) (116.48× the country average).

Demographically, the Hart of Dixie audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hart of Dixie fan in United States is more female, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for Peyton List (actress, born 1998).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hart of Dixie profile in United States.

Audience size
849K
in United States
Gender
64.7%♀
35.3% male
Age
39.1
average years
Country rank
#26401
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hart of Dixie viewers

64.7% are female, 35.3% are male, average age 39.1.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Hart of Dixie audience in United States
MetricValue
Female64.7%
Male35.3%
Average age39.1
Estimated audience size848,948
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Hart of Dixie audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3916%
40-4918%
50+23%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Hart of Dixie audience comes from United States.

Worldwide audience distribution share by country for Hart of Dixie
CountryShare
United States44.4%
Germany8.4%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hart of Dixie audience in United States is strongest.

Fig. 05

Top regions by affinity

Hart of Dixie fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.61×
02Mississippi~10K1.41×
03Arkansas~10K1.41×
04Tennessee~20K1.39×
05Kentucky~20K1.39×
06Idaho~6K1.36×
07West Virginia~5K1.27×
08South Carolina~20K1.26×
09Oklahoma~10K1.26×
10Missouri~20K1.19×
11Iowa~9K1.18×
12Kansas~8K1.18×
13Montana~3K1.13×
14Utah~9K1.11×
15South Dakota~2K1.10×
16North Carolina~30K1.09×
17Louisiana~10K1.09×
18Indiana~20K1.08×
19North Dakota~2K1.08×
20Nebraska~5K1.05×
21Minnesota~10K1.03×
22Ohio~30K1.02×
23Georgia~30K1.00×
24Wisconsin~10K0.99×
25Michigan~20K0.98×
26Maine~3K0.98×
27New Hampshire~3K0.97×
28Oregon~10K0.96×
29Alaska~2K0.90×
30Texas~70K0.89×
31Washington~20K0.89×
32Vermont~1K0.89×
33Arizona~20K0.88×
34Pennsylvania~30K0.87×
35Virginia~20K0.86×
36Colorado~10K0.84×
37Florida~50K0.83×
38Illinois~20K0.83×
39New Mexico~4K0.83×
40Delaware~2K0.81×
41Rhode Island~2K0.78×
42Connecticut~7K0.77×
43Hawaii~3K0.75×
44California~70K0.73×
45Massachusetts~10K0.73×
46Maryland~10K0.72×
47Nevada~6K0.72×
48New York~30K0.68×
49New Jersey~20K0.67×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Hart of Dixie, United States
0.63×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hart of Dixie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hart of Dixie audience
#·InterestCategoryAffinity×
01Peyton List (actress, born 1998)Movies & TV116.48×
02Mary MouserMovies & TV116.48×
03The Day the Earth Stood StillMovies & TV108.69×
04Jennifer's BodyMovies & TV96.45×
05In the HeightsMusic & Radio84.09×
06Ringer (TV series)Movies & TV83.48×
07Enough (film)Movies & TV72.47×
08Rhianna (singer)Music & Radio64.33×
09Tanner BuchananMovies & TV59.02×
10500 Days of SummerMovies & TV55.79×
11The Fault in Our Stars (film)Movies & TV49.79×
12Juno (film)Movies & TV42.20×
13Moonlight (TV series)Movies & TV40.96×
14Clueless (film)Movies & TV40.05×
15LordeMusic & Radio35.01×
16Mystery filmMovies & TV24.05×
17Billie EilishMusic & Radio23.79×
18Sex and the CityMovies & TV13.43×
19Variety showMovies & TV11.07×
20TicketmasterTravel & Leisure9.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hart of Dixie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hart of Dixie audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.41×
SpiritualityBALANCE1.39×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hart of Dixie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hart of Dixie have in United States?

Hart of Dixie has an estimated audience of 848,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hart of Dixie viewers?

64.7% of Hart of Dixie fans are female, 35.3% are male, with an average age of 39.1 years.

03

Which brands do Hart of Dixie fans like most?

Hart of Dixie fans show strongest brand affinity for Peyton List (actress, born 1998) (116.48×), Rhianna (singer) (64.33×), and Mary Mouser (116.48×) over the country average.

04

Where do Hart of Dixie fans live in United States?

Hart of Dixie fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hart of Dixie fans also like?

Beyond Hart of Dixie itself, the audience over-indexes on Rhianna (singer) (64.33×), Mary Mouser (116.48×), Jennifer's Body (96.45×), and The Day the Earth Stood Still (108.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hart of Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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