Hart of Dixie Audience in United States

Hart of Dixie logo

Hart of Dixie has an estimated audience of 887,136 people in United States. 64.7% are female, 35.3% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Peyton List (actress, born 1998), Rhianna (singer), Mary Mouser, The Day the Earth Stood Still, Billie Eilish.

The average Hart of Dixie fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peyton List (actress, born 1998), Rhianna (singer), Mary Mouser, with strongest over-indexing on Peyton List (actress, born 1998) (116.48× the country average). Demographically, the Hart of Dixie audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Hart of Dixie fans

Demographic split for Hart of Dixie audience in United States
MetricValue
Female64.7%
Male35.3%
Average age39.1
Estimated audience size887,136

Audience persona

The typical Hart of Dixie fan in United States is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Peyton List (actress, born 1998).

Top regions in United States

Top regions ranked by reach for Hart of Dixie in United States
RegionReachAffinity
California74,1630.76×
Texas71,6190.94×
Florida49,8310.83×
New York33,5410.68×
North Carolina29,4371.1×
Ohio28,9221.06×
Georgia28,0151.03×
Pennsylvania26,1040.87×
Illinois25,8950.88×
Tennessee25,6511.44×
Michigan23,8221.03×
Alabama20,1471.63×
Indiana18,7381.16×
Virginia18,5650.86×
Missouri17,2361.21×
South Carolina17,2121.29×
Washington16,3900.92×
Kentucky15,9991.44×
Arizona14,8850.82×
New Jersey14,7700.65×
Minnesota13,6001.07×
Wisconsin13,1810.99×
Louisiana12,7071.11×
Massachusetts12,6970.73×
Oklahoma12,4751.27×
Colorado11,9550.85×
Maryland10,6950.7×
Arkansas10,2951.41×
Mississippi10,1751.39×
Oregon9,7870.96×
Utah9,6411.21×
Iowa8,7051.19×
Kansas8,4261.21×
Connecticut6,7220.76×
Idaho6,3881.44×
Nevada5,8980.69×
West Virginia5,1581.25×
Nebraska4,8571.09×
New Mexico3,4420.77×
New Hampshire3,3120.95×
Maine3,1000.98×
Montana2,6911.09×
Hawaii2,6710.7×
South Dakota2,1791.06×
Rhode Island1,9380.69×
North Dakota1,8661.02×
Delaware1,7020.7×
Washington, District of Columbia1,5290.57×
Alaska1,4230.75×
Wyoming1,3561.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hart of Dixie audience
BrandAffinityCategory
Peyton List (actress, born 1998)116.48×Movies & TV
Rhianna (singer)64.33×Music & Radio
Mary Mouser116.48×Movies & TV
The Day the Earth Stood Still108.69×Movies & TV
Billie Eilish23.79×Music & Radio
500 Days of Summer55.79×Movies & TV
In the Heights84.09×Music & Radio
Clueless (film)40.05×Movies & TV
Tanner Buchanan59.02×Movies & TV
Enough (film)72.47×Movies & TV
Lorde35.01×Music & Radio
Moonlight (TV series)40.96×Movies & TV
Sex and the City13.43×Movies & TV
Variety show11.07×Movies & TV
Ringer (TV series)83.48×Movies & TV
Juno (film)42.2×Movies & TV
Ticketmaster9.79×Travel & Leisure
The Fault in Our Stars (film)49.79×Movies & TV
Mystery film24.05×Movies & TV
Jennette McCurdy28.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hart of Dixie audience
TraitClusterScore
TraditionCONSERVATISM1.53
Family OrientationCONSERVATISM1.44
Luxury OrientationPREMIUM1.42
IndulgenceJOY1.4
CreativityOPEN1.37
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Hart of Dixie
CountryShare
United States45.0%
Germany9.6%
United Kingdom6.6%

See Hart of Dixie audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hart of Dixie have in United States?

Hart of Dixie has an estimated audience of 887,136 people in United States, concentrated in California and Texas.

What is the gender split and age of Hart of Dixie fans?

64.7% of Hart of Dixie fans are female, 35.3% are male, with an average age of 39.1 years.

Which brands do Hart of Dixie fans like most?

Hart of Dixie fans show strongest brand affinity for Peyton List (actress, born 1998) (116.48×), Rhianna (singer) (64.33×), and Mary Mouser (116.48×) over the country average.

Where do Hart of Dixie fans live in United States?

Hart of Dixie fans in United States are most concentrated in California (reach 74,163), Texas (reach 71,619), and Florida (reach 49,831). These three regions account for the largest share of the active audience.

What other brands do Hart of Dixie fans also like?

Beyond Hart of Dixie itself, the audience over-indexes on Rhianna (singer) (64.33×), Mary Mouser (116.48×), The Day the Earth Stood Still (108.69×), and Billie Eilish (23.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hart of Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.