A data profile of the people who buy, follow and care about Mary Mouser in United States — modelled from more than twelve digital signal sources. Mary Mouser has an estimated audience of 1,854,226 people in United States.
The average Mary Mouser fan in United States is 35.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Cameron Boyce, Sabrina Carpenter, Debby Ryan, with strongest over-indexing on Cameron Boyce (157.96× the country average).
Demographically, the Mary Mouser audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mary Mouser fan in United States is balanced, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Boyce.
The key figures that characterise the Mary Mouser profile in United States.
49.9% are female, 50.1% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 35.6 |
| Estimated audience size | 1,854,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 32% | |
| 40-49 | 20% | |
| 50+ | 6% |
of the worldwide Mary Mouser audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 5.5% |
| Brazil | 5.2% |
Where the Mary Mouser audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~10K | 1.38× | |
| 02 | California | ~300K | 1.33× | |
| 03 | Texas | ~200K | 1.27× | |
| 04 | Arkansas | ~20K | 1.24× | |
| 05 | Illinois | ~70K | 1.21× | |
| 06 | New Jersey | ~60K | 1.21× | |
| 07 | Connecticut | ~20K | 1.18× | |
| 08 | Utah | ~20K | 1.14× | |
| 09 | Nevada | ~20K | 1.13× | |
| 10 | Oklahoma | ~20K | 1.11× | |
| 11 | New York | ~100K | 1.10× | |
| 12 | Kentucky | ~20K | 1.09× | |
| 13 | Hawaii | ~8K | 1.08× | |
| 14 | Pennsylvania | ~60K | 1.07× | |
| 15 | Indiana | ~40K | 1.07× | |
| 16 | West Virginia | ~9K | 1.06× | |
| 17 | Washington | ~40K | 1.05× | |
| 18 | Massachusetts | ~40K | 1.04× | |
| 19 | Florida | ~100K | 1.03× | |
| 20 | Ohio | ~60K | 1.03× | |
| 21 | Idaho | ~9K | 1.03× | |
| 22 | New Hampshire | ~7K | 1.03× | |
| 23 | Missouri | ~30K | 1.01× | |
| 24 | North Carolina | ~50K | 1.00× | |
| 25 | Kansas | ~10K | 1.00× | |
| 26 | Rhode Island | ~6K | 1.00× | |
| 27 | Michigan | ~50K | 0.98× | |
| 28 | Tennessee | ~40K | 0.98× | |
| 29 | Georgia | ~50K | 0.97× | |
| 30 | Oregon | ~20K | 0.97× | |
| 31 | Iowa | ~10K | 0.97× | |
| 32 | Nebraska | ~9K | 0.97× | |
| 33 | Virginia | ~40K | 0.96× | |
| 34 | Maryland | ~30K | 0.96× | |
| 35 | Colorado | ~30K | 0.96× | |
| 36 | Arizona | ~30K | 0.94× | |
| 37 | Maine | ~6K | 0.94× | |
| 38 | Louisiana | ~20K | 0.93× | |
| 39 | Minnesota | ~20K | 0.92× | |
| 40 | Delaware | ~5K | 0.91× | |
| 41 | South Carolina | ~20K | 0.90× | |
| 42 | North Dakota | ~3K | 0.90× | |
| 43 | Wisconsin | ~20K | 0.87× | |
| 44 | South Dakota | ~4K | 0.87× | |
| 45 | Mississippi | ~10K | 0.86× | |
| 46 | Montana | ~4K | 0.86× | |
| 47 | Vermont | ~3K | 0.81× | |
| 48 | Washington, District of Columbia | ~4K | 0.76× | |
| 49 | Alaska | ~3K | 0.74× | |
| 50 | Alabama | ~20K | 0.73× |
The strongest cross-interests of the Mary Mouser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cameron Boyce | Movies & TV | 157.96× | ||
| 02 | Ross Lynch | Movies & TV | 133.83× | ||
| 03 | Debby Ryan | Movies & TV | 118.40× | ||
| 04 | Hart of Dixie | Movies & TV | 116.48× | ||
| 05 | Victorious | Movies & TV | 113.29× | ||
| 06 | Jennifer's Body | Movies & TV | 106.20× | ||
| 07 | Olivia Holt | Movies & TV | 95.57× | ||
| 08 | Zoey 101 | Movies & TV | 91.61× | ||
| 09 | In the Heights | Music & Radio | 90.18× | ||
| 10 | ICarly | Movies & TV | 74.83× | ||
| 11 | Dove Cameron | Movies & TV | 68.84× | ||
| 12 | Skai Jackson | Movies & TV | 54.51× | ||
| 13 | Sabrina Carpenter | Music & Radio | 53.38× | ||
| 14 | Bella Thorne | Movies & TV | 36.18× | ||
| 15 | Wizards of Waverly Place | Movies & TV | 33.59× | ||
| 16 | Raven-Symoné | Movies & TV | 32.15× | ||
| 17 | Desperate Housewives | Movies & TV | 20.54× | ||
| 18 | Javier Bardem | Movies & TV | 19.85× | ||
| 19 | Dancing with the Stars | Movies & TV | 18.00× | ||
| 20 | Zendaya | Movies & TV | 14.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.74× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.57× | |
| Design Affinity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.65× |
Mary Mouser has an estimated audience of 1,854,226 people in United States, concentrated in California and Texas.
49.9% of Mary Mouser fans are female, 50.1% are male, with an average age of 35.6 years.
Mary Mouser fans show strongest brand affinity for Cameron Boyce (157.96×), Sabrina Carpenter (53.38×), and Debby Ryan (118.4×) over the country average.
Mary Mouser fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mary Mouser itself, the audience over-indexes on Sabrina Carpenter (53.38×), Debby Ryan (118.4×), Victorious (113.29×), and Jennifer's Body (106.2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mary Mouser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.