Rascasse Audience Intelligence

Mystery film Audience in United States

A data profile of the people who buy, follow and care about Mystery film in United States — modelled from more than twelve digital signal sources. Mystery film has an estimated audience of 4,770,317 people in United States.

#39among Movie genre in United States#3894among Topic in United States#717in Movies & TV

The average Mystery film fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Cats (musical), TVLine, with strongest over-indexing on Diane Keaton (11.85× the country average).

Demographically, the Mystery film audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mystery film fan in United States is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mystery film profile in United States.

Audience size
4.8M
in United States
Gender
58.3%♀
41.7% male
Age
39.0
average years
Country rank
#6973
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mystery film fans

58.3% are female, 41.7% are male, average age 39.0.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Mystery film audience in United States
MetricValue
Female58.3%
Male41.7%
Average age39.0
Estimated audience size4,770,317
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Mystery film audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Mystery film audience comes from United States.

Worldwide audience distribution share by country for Mystery film
CountryShare
United States30.3%
United Kingdom7.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mystery film audience in United States is strongest.

Fig. 05

Top regions by affinity

Mystery film fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.17×
02Nebraska~30K1.15×
03Massachusetts~100K1.13×
04Missouri~90K1.13×
05Minnesota~80K1.11×
06Virginia~100K1.10×
07Idaho~30K1.10×
08Wisconsin~80K1.09×
09Oregon~60K1.08×
10Oklahoma~60K1.07×
11Pennsylvania~200K1.06×
12Washington~100K1.06×
13Indiana~90K1.06×
14Illinois~200K1.05×
15Michigan~100K1.05×
16Connecticut~50K1.05×
17Tennessee~100K1.03×
18Maryland~80K1.03×
19New Hampshire~20K1.03×
20Vermont~9K1.03×
21New York~300K1.02×
22New Jersey~100K1.02×
23Arkansas~40K1.02×
24Mississippi~40K1.02×
25Georgia~100K1.01×
26Kansas~40K1.01×
27North Carolina~100K1.00×
28Montana~10K1.00×
29Colorado~70K0.99×
30Alabama~70K0.99×
31Texas~400K0.98×
32South Carolina~70K0.98×
33Kentucky~60K0.98×
34North Dakota~10K0.98×
35California~500K0.97×
36Louisiana~60K0.97×
37Alaska~10K0.97×
38Ohio~100K0.96×
39Iowa~40K0.96×
40West Virginia~20K0.96×
41Maine~20K0.95×
42Rhode Island~10K0.95×
43South Dakota~10K0.94×
44Washington, District of Columbia~10K0.92×
45New Mexico~20K0.91×
46Delaware~10K0.91×
47Hawaii~20K0.89×
48Arizona~90K0.88×
49Florida~300K0.87×
50Nevada~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Mystery film, United States
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mystery film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mystery film audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV26.34×
02Hart of DixieMovies & TV24.05×
03TVLineNews21.85×
04Mrs. DoubtfireMovies & TV19.70×
05TV GuideMovies & TV18.65×
06In the HeightsMusic & Radio18.56×
07Boardwalk EmpireMovies & TV18.05×
08ColumboMovies & TV15.63×
09The Truman ShowMovies & TV15.34×
10Marlon BrandoMovies & TV14.53×
11Cats (musical)Music & Radio14.43×
12Box Office MojoMovies & TV12.67×
13A Beautiful Mind (film)Movies & TV12.12×
14Diane KeatonMovies & TV11.85×
15Al PacinoMovies & TV11.40×
16Jon HammMovies & TV10.23×
17Drive-in theaterMovies & TV9.18×
18InceptionMovies & TV8.67×
19Tony AwardArts & Culture7.24×
20Britney SpearsMusic & Radio2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mystery film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mystery film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Convenience OrientationPREMIUM1.33×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mystery film audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mystery film have in United States?

Mystery film has an estimated audience of 4,770,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mystery film fans?

58.3% of Mystery film fans are female, 41.7% are male, with an average age of 39.0 years.

03

Which brands do Mystery film fans like most?

Mystery film fans show strongest brand affinity for Diane Keaton (11.85×), Cats (musical) (14.43×), and TVLine (21.85×) over the country average.

04

Where do Mystery film fans live in United States?

Mystery film fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mystery film fans also like?

Beyond Mystery film itself, the audience over-indexes on Cats (musical) (14.43×), TVLine (21.85×), Mrs. Doubtfire (19.7×), and TV Guide (18.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Mystery film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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