Mystery film Audience in United States

Mystery film has an estimated audience of 4,770,317 people in United States. 58.3% are female, 41.7% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Diane Keaton.

The average Mystery film fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mystery film audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Mystery film fans

Demographic split for Mystery film audience in United States
MetricValue
Female58.3%
Male41.7%
Average age39.0
Estimated audience size4,770,317

Audience persona

The typical Mystery film fan in United States is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mystery film in United States
RegionReachAffinity
California540,3941.03×
Texas425,9771.04×
Florida297,6500.92×
New York287,5151.08×
Illinois181,8831.14×
Pennsylvania169,9871.06×
Georgia157,2561.07×
North Carolina145,4511.01×
Ohio145,1500.99×
Michigan133,6801.07×
Virginia132,4601.14×
New Jersey127,8051.05×
Massachusetts110,3531.17×
Washington104,5041.09×
Tennessee97,6691.02×
Indiana95,8881.1×
Missouri87,1081.13×
Maryland86,8551.06×
Arizona84,6770.87×
Wisconsin78,0311.09×
Colorado77,0481.02×
South Carolina75,2961.05×
Minnesota73,6901.08×
Alabama69,4221.04×
Oregon62,4481.14×
Louisiana61,6331×
Kentucky59,0940.99×
Oklahoma56,8391.07×
Utah51,8401.21×
Connecticut50,4661.05×
Mississippi40,6071.03×
Arkansas40,4471.03×
Kansas37,8441.01×
Iowa37,2640.95×
Nevada35,8940.78×
Nebraska27,8671.16×
Idaho26,1101.09×
New Mexico21,0630.88×
West Virginia20,8250.94×
New Hampshire20,2281.08×
Hawaii17,0260.83×
Maine14,9430.87×
Rhode Island13,4710.89×
Montana12,9610.98×
Washington, District of Columbia12,7170.89×
Delaware10,2540.78×
South Dakota9,0130.82×
Alaska8,2790.81×
North Dakota7,7850.79×
Vermont7,4190.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mystery film audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diane Keaton6.87×Movies & TV
Income tax13.19×Business & Career
Mrs. Doubtfire20.45×Movies & TV
TVLine21.17×News
Jon Hamm11.32×Movies & TV
TV Guide17.94×Movies & TV
Cats (musical)10.37×Music & Radio
The Truman Show22.08×Movies & TV
Hart of Dixie29.21×Movies & TV
Tony Award7.56×Arts & Culture
Scooby-Doo4.17×Movies & TV
MSN3×News
Charles, Prince of Wales18.87×Politics & Society
Jonathan Groff12.29×Movies & TV
Burn After Reading20.49×Movies & TV
Drive-in theater10.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mystery film audience
TraitClusterScore
ExtroversionTHRILL1.5
TraditionCONSERVATISM1.46
IndividualismJOY1.43
Urban LifestyleOPEN1.33
Convenience OrientationPREMIUM1.32
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Mystery film
CountryShare
United States30.3%
United Kingdom7.0%
Italy5.4%

See Mystery film audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Mystery film have in United States?

Mystery film has an estimated audience of 4,770,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Mystery film fans?

58.3% of Mystery film fans are female, 41.7% are male, with an average age of 39.0 years.

Which brands do Mystery film fans like most?

Mystery film fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Mystery film fans live in United States?

Mystery film fans in United States are most concentrated in California (reach 540,394), Texas (reach 425,977), and Florida (reach 297,650). These three regions account for the largest share of the active audience.

What other brands do Mystery film fans also like?

Beyond Mystery film itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Diane Keaton (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.