Rascasse Audience Intelligence

Maui Brewing Co Target Market in United States

A data profile of the people who buy, follow and care about Maui Brewing Co in United States — modelled from more than twelve digital signal sources. Maui Brewing Co has an estimated audience of 253,983 people in United States.

#5455among Brand in United States

The average Maui Brewing Co fan in United States is 35.1 years old, balanced, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Florida.

Top brand affinities include Hydro Flask, Daytona 500, Borussia Dortmund, with strongest over-indexing on Hydro Flask (102.38× the country average).

Demographically, the Maui Brewing Co audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maui Brewing Co fan in United States is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Hydro Flask.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maui Brewing Co profile in United States.

Audience size
254K
in United States
Gender
48.3%♀
51.7% male
Age
35.1
average years
Country rank
#52438
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maui Brewing Co

48.3% are female, 51.7% are male, average age 35.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Maui Brewing Co audience in United States
MetricValue
Female48.3%
Male51.7%
Average age35.1
Estimated audience size253,983
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Maui Brewing Co audience in United States
Age bracketShare%
16-1939%
20-2912%
30-3916%
40-4918%
50+16%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Maui Brewing Co audience comes from United States.

Worldwide audience distribution share by country for Maui Brewing Co
CountryShare
United States95.0%
Japan2.0%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maui Brewing Co audience in United States is strongest.

Fig. 05

Top regions by affinity

Maui Brewing Co customers by region in United States
#RegionReachAffinity×
01Hawaii~50K47.71×
02West Virginia<1K0.79×
03Mississippi~2K0.78×
04Vermont<1K0.78×
05Rhode Island<1K0.77×
06North Dakota<1K0.75×
07Delaware<1K0.74×
08South Dakota<1K0.73×
09Maine<1K0.70×
10New Hampshire<1K0.66×
11Arkansas~1K0.65×
12Louisiana~2K0.61×
13Alaska<1K0.56×
14Alabama~2K0.55×
15Montana<1K0.55×
16Washington, District of Columbia<1K0.54×
17New Mexico<1K0.53×
18Oklahoma~1K0.52×
19Kentucky~2K0.50×
20Nebraska<1K0.48×
21South Carolina~2K0.46×
22Kansas<1K0.44×
23Connecticut~1K0.43×
24Idaho<1K0.42×
25Iowa<1K0.39×
26Tennessee~2K0.35×
27Utah<1K0.33×
28Maryland~1K0.32×
29Indiana~1K0.31×
30Missouri~1K0.29×
31Nevada<1K0.29×
32Oregon<1K0.27×
33Georgia~2K0.26×
34Washington~1K0.26×
35Massachusetts~1K0.25×
36Wisconsin<1K0.25×
37North Carolina~2K0.24×
38Virginia~1K0.24×
39Minnesota<1K0.24×
40New Jersey~2K0.23×
41Colorado<1K0.22×
42Michigan~1K0.21×
43Arizona~1K0.21×
44Pennsylvania~2K0.20×
45California~5K0.19×
46Ohio~2K0.19×
47Illinois~1K0.16×
48Florida~3K0.15×
49New York~2K0.14×
50Texas~2K0.11×
Fig. 06

Affinity by region

Affinity by region — Maui Brewing Co, United States
0.11×1.00×47.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maui Brewing Co audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maui Brewing Co audience
#·InterestCategoryAffinity×
01Hydro FlaskHome & Garden102.38×
02Daytona 500Sports35.45×
03Borussia DortmundSports20.00×
04Personal CreationsKids & Family20.00×
05Anjelica HustonMovies & TV16.29×
06The A-TeamMovies & TV16.15×
07CheapOairTravel & Leisure10.92×
08Beer festivalFood & Beverages9.06×
09TransUnionTechnology & Electronics7.25×
10Non-alcoholic beverageFood & Beverages5.04×
11CiderFood & Beverages4.91×
12PubFood & Beverages4.41×
13HawaiiTravel & Leisure4.38×
14Diaper bagKids & Family3.96×
15CocktailFood & Beverages2.83×
16Planet FitnessSports2.82×
17WineFood & Beverages2.19×
18Alcoholic beveragesFood & Beverages1.94×
19BeerFood & Beverages1.89×
20CookingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maui Brewing Co audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maui Brewing Co audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.42×
Community OrientationOPEN1.62×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maui Brewing Co audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.93×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maui Brewing Co's target market in United States?

Maui Brewing Co's target market in United States covers an estimated 253,983 people, concentrated in Hawaii and California.

02

What is the gender split and age of Maui Brewing Co customers?

48.3% of the Maui Brewing Co audience are female, 51.7% are male, with an average age of 35.1 years.

03

Which brands do Maui Brewing Co fans like most?

Maui Brewing Co fans show strongest brand affinity for Hydro Flask (102.38×), Daytona 500 (35.45×), and Borussia Dortmund (20×) over the country average.

04

Where do Maui Brewing Co fans live in United States?

Maui Brewing Co fans in United States are most concentrated in Hawaii (reach ~50K), California (reach ~5K), and Florida (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Maui Brewing Co fans also like?

Beyond Maui Brewing Co itself, the audience over-indexes on Daytona 500 (35.45×), Borussia Dortmund (20×), CheapOair (10.92×), and Anjelica Huston (16.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Maui Brewing Co audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maui Brewing Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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