Maui Brewing Co Audience in United States
Maui Brewing Co has an estimated audience of 260,246 people in United States. 48.3% are female, 51.7% are male, average age 35.1. Top regions: Hawaii, California, Washington. Top brand affinities: Hydro Flask, Capital One, Google Maps, Planet Fitness, CarGurus.
The average Maui Brewing Co fan in United States is 35.1 years old, balanced, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Washington. Top brand affinities include Hydro Flask, Capital One, Google Maps, with strongest over-indexing on Hydro Flask (84.27× the country average). Demographically, the Maui Brewing Co audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Brand
Demographics of Maui Brewing Co fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 35.1 |
| Estimated audience size | 260,246 |
Audience persona
The typical Maui Brewing Co fan in United States is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Hydro Flask.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Hawaii | 52,934 | 47.32× |
| California | 6,315 | 0.22× |
| Washington | 1,367 | 0.26× |
| Texas | 1,222 | 0.05× |
| Illinois | 769 | 0.09× |
| New York | 662 | 0.05× |
| Florida | 632 | 0.04× |
| Arizona | 612 | 0.12× |
| Colorado | 558 | 0.14× |
| Minnesota | 534 | 0.14× |
| Oregon | 530 | 0.18× |
| Ohio | 488 | 0.06× |
| Michigan | 418 | 0.06× |
| Pennsylvania | 416 | 0.05× |
| Wisconsin | 403 | 0.1× |
| Nevada | 389 | 0.15× |
| North Carolina | 346 | 0.04× |
| Virginia | 313 | 0.05× |
| New Jersey | 310 | 0.05× |
| Massachusetts | 291 | 0.06× |
| Georgia | 287 | 0.04× |
| Missouri | 282 | 0.07× |
| Indiana | 228 | 0.05× |
| Tennessee | 207 | 0.04× |
| Maryland | 205 | 0.05× |
| Utah | 199 | 0.09× |
| Idaho | 182 | 0.14× |
| Iowa | 177 | 0.08× |
| Kansas | 133 | 0.06× |
| Connecticut | 128 | 0.05× |
| South Carolina | 114 | 0.03× |
| Alaska | 111 | 0.2× |
| Nebraska | 102 | 0.08× |
| Oklahoma | 99 | 0.03× |
| Kentucky | 95 | 0.03× |
| Alabama | 92 | 0.03× |
| Montana | 88 | 0.12× |
| New Mexico | 84 | 0.06× |
| Louisiana | 65 | 0.02× |
| Arkansas | 60 | 0.03× |
| Washington, District of Columbia | 55 | 0.07× |
| New Hampshire | 46 | 0.04× |
| Maine | 36 | 0.04× |
| Mississippi | 34 | 0.02× |
| North Dakota | 32 | 0.06× |
| South Dakota | 31 | 0.05× |
| West Virginia | 28 | 0.02× |
| Wyoming | 26 | 0.07× |
| Rhode Island | 26 | 0.03× |
| Vermont | 25 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hydro Flask | 84.27× | Home & Garden |
| Capital One | 5.6× | Business & Career |
| Google Maps | 5.06× | Internet & Social Media |
| Planet Fitness | 4.28× | Sports |
| CarGurus | 5.81× | Cars & Mobility |
| Indeed.com | 4.09× | Business & Career |
| Daytona 500 | 23.87× | Sports |
| Borussia Dortmund | 18.08× | Sports |
| Enterprise Rent-A-Car | 5.4× | Cars & Mobility |
| CheapOair | 11.76× | Travel & Leisure |
| FC Bayern Munich | 6.01× | Sports |
| Autism Awareness | 7.72× | Health |
| Diabetes mellitus awareness | 5.41× | Health |
| Alamo Rent a Car | 15.81× | Cars & Mobility |
| Aaron Rodgers | 5.01× | Sports |
| Bruce Willis | 5.4× | Movies & TV |
| Circle K | 5.18× | Shopping |
| Google News | 4.15× | News |
| Singer-songwriter | 2.84× | Music & Radio |
| Copa Airlines | 16.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.1 |
| Community Orientation | OPEN | 1.61 |
| Sustainability | BALANCE | 1.54 |
| Travelling | THRILL | 1.5 |
| Luxury Orientation | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.2% |
| Japan | 1.9% |
| Germany | 0.9% |
See Maui Brewing Co audiences in other countries
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Frequently asked questions
How many fans does Maui Brewing Co have in United States?
Maui Brewing Co has an estimated audience of 260,246 people in United States, concentrated in Hawaii and California.
What is the gender split and age of Maui Brewing Co fans?
48.3% of Maui Brewing Co fans are female, 51.7% are male, with an average age of 35.1 years.
Which brands do Maui Brewing Co fans like most?
Maui Brewing Co fans show strongest brand affinity for Hydro Flask (84.27×), Capital One (5.6×), and Google Maps (5.06×) over the country average.
Where do Maui Brewing Co fans live in United States?
Maui Brewing Co fans in United States are most concentrated in Hawaii (reach 52,934), California (reach 6,315), and Washington (reach 1,367). These three regions account for the largest share of the active audience.
What other brands do Maui Brewing Co fans also like?
Beyond Maui Brewing Co itself, the audience over-indexes on Capital One (5.6×), Google Maps (5.06×), Planet Fitness (4.28×), and CarGurus (5.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maui Brewing Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.