Daytona 500 Audience in United States

Daytona 500 logo

Daytona 500 has an estimated audience of 1,570,379 people in United States. 27.8% are female, 72.2% are male, average age 43.2. Top regions: Florida, North Carolina, Ohio. Top brand affinities: Keystone (beer brand), Danica Patrick, 21st Amendment Brewery, Avery Brewing Company, Kyle Larson.

The average Daytona 500 fan in United States is 43.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Ohio. Top brand affinities include Keystone (beer brand), Danica Patrick, 21st Amendment Brewery, with strongest over-indexing on Keystone (beer brand) (27.35× the country average). Demographically, the Daytona 500 audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Daytona 500 fans

Demographic split for Daytona 500 audience in United States
MetricValue
Female27.8%
Male72.2%
Average age43.2
Estimated audience size1,570,379

Audience persona

The typical Daytona 500 fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Keystone (beer brand).

Top regions in United States

Top regions ranked by reach for Daytona 500 in United States
RegionReachAffinity
Florida236,8852.23×
North Carolina76,5631.62×
Ohio75,5701.56×
Pennsylvania71,9311.36×
New York70,3330.8×
Texas67,4130.5×
California63,5440.37×
Georgia53,0651.1×
Michigan50,8561.24×
Virginia46,7271.22×
Illinois46,1680.88×
Indiana45,1091.57×
Tennessee38,8891.23×
South Carolina38,3551.62×
Wisconsin33,8851.43×
Kentucky27,8091.41×
New Jersey26,8060.67×
Massachusetts25,2140.81×
Minnesota24,8341.1×
Missouri24,4150.96×
Iowa23,1081.79×
Alabama22,1711.01×
Arizona21,8540.68×
Maryland21,0890.78×
Colorado19,7780.8×
Connecticut18,4031.17×
Washington17,0400.54×
Louisiana13,3040.66×
Oklahoma12,8320.74×
West Virginia11,8891.63×
Kansas11,2760.91×
Oregon9,8220.55×
Mississippi9,7830.76×
Arkansas8,8880.69×
Nevada8,1600.54×
Nebraska7,9961.02×
Maine7,8381.39×
New Hampshire6,7711.09×
Utah6,5680.47×
Idaho6,0630.77×
South Dakota4,5321.25×
North Dakota4,4061.37×
Rhode Island4,3930.88×
Vermont4,1751.51×
Delaware3,8960.9×
Montana3,7760.87×
New Mexico3,6970.47×
Hawaii2,1940.33×
Washington, District of Columbia2,0430.43×
Wyoming1,9230.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daytona 500 audience
BrandAffinityCategory
Keystone (beer brand)27.35×Food & Beverages
Danica Patrick17.61×Sports
21st Amendment Brewery37.3×Food & Beverages
Avery Brewing Company59.84×Food & Beverages
Kyle Larson15.5×Sports
Kevin Harvick31.21×Sports
Busch29.66×Kids & Family
MotoGP6.2×Sports
Stock car racing7.78×Sports
Sprint Cup Series17.36×Sports
Friends2.03×Movies & TV
Joey Logano18.25×Sports
Denny Hamlin12.2×Sports
Carl Edwards47.62×Sports
Maui Brewing Co35.45×
Dale Earnhardt9.49×Sports
Brad Keselowski25.04×Sports
Charlotte Motor Speedway16.12×Sports
NASCAR3.56×Sports
Heavy Seas Beer67.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daytona 500 audience
TraitClusterScore
PatriotismCONSERVATISM2.74
Family OrientationCONSERVATISM2.38
Convenience OrientationPREMIUM1.82
SustainabilityBALANCE1.51
Risk AppetiteTHRILL1.5
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Daytona 500
CountryShare
United States62.0%
Japan13.2%
Canada2.7%

See Daytona 500 audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Daytona 500 have in United States?

Daytona 500 has an estimated audience of 1,570,379 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Daytona 500 fans?

27.8% of Daytona 500 fans are female, 72.2% are male, with an average age of 43.2 years.

Which brands do Daytona 500 fans like most?

Daytona 500 fans show strongest brand affinity for Keystone (beer brand) (27.35×), Danica Patrick (17.61×), and 21st Amendment Brewery (37.3×) over the country average.

Where do Daytona 500 fans live in United States?

Daytona 500 fans in United States are most concentrated in Florida (reach 236,885), North Carolina (reach 76,563), and Ohio (reach 75,570). These three regions account for the largest share of the active audience.

What other brands do Daytona 500 fans also like?

Beyond Daytona 500 itself, the audience over-indexes on Danica Patrick (17.61×), 21st Amendment Brewery (37.3×), Avery Brewing Company (59.84×), and Kyle Larson (15.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.