Rascasse Audience Intelligence

Daytona 500 Audience in United States

A data profile of the people who buy, follow and care about Daytona 500 in United States — modelled from more than twelve digital signal sources. Daytona 500 has an estimated audience of 1,570,157 people in United States.

#27among Motorsport in United States#194among Event in United States#1540in Sports

The average Daytona 500 fan in United States is 43.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Ohio.

Top brand affinities include Kyle Busch, Kurt Busch, Keystone (beer brand), with strongest over-indexing on Kyle Busch (10.63× the country average).

Demographically, the Daytona 500 audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daytona 500 fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daytona 500 profile in United States.

Audience size
1.6M
in United States
Gender
27.8%♀
72.2% male
Age
43.2
average years
Country rank
#17152
Event in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daytona 500 fans

27.8% are female, 72.2% are male, average age 43.2.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Daytona 500 audience in United States
MetricValue
Female27.8%
Male72.2%
Average age43.2
Estimated audience size1,570,157
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Daytona 500 audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

55.3%

of the worldwide Daytona 500 audience comes from United States.

Worldwide audience distribution share by country for Daytona 500
CountryShare
United States55.3%
Japan22.7%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daytona 500 audience in United States is strongest.

Fig. 05

Top regions by affinity

Daytona 500 fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.31×
02West Virginia~10K1.77×
03Iowa~20K1.76×
04South Carolina~40K1.56×
05Vermont~4K1.55×
06North Carolina~70K1.52×
07Indiana~40K1.49×
08Maine~8K1.49×
09Wisconsin~30K1.48×
10Ohio~70K1.47×
11Kentucky~30K1.36×
12North Dakota~4K1.36×
13Pennsylvania~70K1.30×
14South Dakota~5K1.29×
15Tennessee~40K1.28×
16Connecticut~20K1.22×
17New Hampshire~7K1.19×
18Michigan~50K1.18×
19Virginia~40K1.15×
20Minnesota~20K1.06×
21Georgia~50K1.05×
22Alabama~20K1.01×
23Nebraska~8K1.01×
24Missouri~30K1.00×
25Delaware~4K0.98×
26Kansas~10K0.95×
27Rhode Island~4K0.90×
28Montana~4K0.90×
29Wyoming~2K0.88×
30Illinois~40K0.83×
31Massachusetts~20K0.79×
32Mississippi~10K0.79×
33Idaho~6K0.78×
34Maryland~20K0.77×
35New York~70K0.76×
36Colorado~20K0.74×
37Arkansas~10K0.74×
38Oklahoma~10K0.72×
39Arizona~20K0.67×
40New Jersey~30K0.65×
41Louisiana~10K0.63×
42Nevada~9K0.57×
43Oregon~10K0.55×
44Washington~20K0.53×
45New Mexico~4K0.51×
46Utah~7K0.48×
47Washington, District of Columbia~2K0.48×
48Texas~60K0.47×
49Hawaii~3K0.39×
50California~60K0.36×
Fig. 06

Affinity by region

Affinity by region — Daytona 500, United States
0.36×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daytona 500 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daytona 500 audience
#·InterestCategoryAffinity×
01Avery Brewing CompanyFood & Beverages59.84×
02Carl EdwardsSports47.62×
0321st Amendment BreweryFood & Beverages37.30×
04Maui Brewing CoBrand35.45×
05Kevin HarvickSports31.21×
06BuschKids & Family29.66×
07Kurt BuschSports27.68×
08Keystone (beer brand)Food & Beverages27.35×
09Brad KeselowskiSports25.04×
10Joey LoganoSports18.25×
11Danica PatrickSports17.61×
12Sprint Cup SeriesSports17.36×
13Charlotte Motor SpeedwaySports16.12×
14Kyle LarsonSports15.50×
15Denny HamlinSports12.20×
16Kyle BuschSports10.63×
17Stock car racingSports7.78×
18MotoGPSports6.20×
19NASCARSports3.56×
20Donald TrumpPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daytona 500 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daytona 500 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Risk AppetiteTHRILL1.21×
Need for SecurityCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daytona 500 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
SpiritualityBALANCE0.79×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daytona 500 have in United States?

Daytona 500 has an estimated audience of 1,570,157 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Daytona 500 fans?

27.8% of Daytona 500 fans are female, 72.2% are male, with an average age of 43.2 years.

03

Which brands do Daytona 500 fans like most?

Daytona 500 fans show strongest brand affinity for Kyle Busch (10.63×), Kurt Busch (27.68×), and Keystone (beer brand) (27.35×) over the country average.

04

Where do Daytona 500 fans live in United States?

Daytona 500 fans in United States are most concentrated in Florida (reach ~200K), North Carolina (reach ~70K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Daytona 500 fans also like?

Beyond Daytona 500 itself, the audience over-indexes on Kurt Busch (27.68×), Keystone (beer brand) (27.35×), Danica Patrick (17.61×), and 21st Amendment Brewery (37.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Daytona 500 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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