Busch Audience in United States

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Busch has an estimated audience of 466,485 people in United States. 30.4% are female, 69.6% are male, average age 35.4. Top regions: Michigan, Florida, Texas. Top brand affinities: Google Maps, Autism Awareness, Aaron Rodgers, Diabetes mellitus awareness, Circle K.

The average Busch fan in United States is 35.4 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Texas. Top brand affinities include Google Maps, Autism Awareness, Aaron Rodgers, with strongest over-indexing on Google Maps (9.8× the country average). Demographically, the Busch audience skews more male with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Busch fans

Demographic split for Busch audience in United States
MetricValue
Female30.4%
Male69.6%
Average age35.4
Estimated audience size466,485

Audience persona

The typical Busch fan in United States is more male, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Busch in United States
RegionReachAffinity
Michigan251,21620.59×
Florida29,9930.95×
Texas18,9170.47×
Virginia15,7171.38×
Ohio14,0820.98×
California13,7020.27×
Illinois13,2430.85×
Missouri11,0521.47×
New York11,0030.42×
Pennsylvania9,7430.62×
North Carolina7,9520.57×
Wisconsin6,7700.96×
Indiana6,5440.77×
Georgia6,5300.45×
Tennessee5,8270.62×
New Jersey5,5650.47×
Minnesota5,4410.81×
Iowa4,7371.23×
Kentucky4,3620.75×
South Carolina3,9370.56×
Arkansas3,8431×
Oklahoma3,5710.69×
Maryland3,5460.44×
Massachusetts3,5010.38×
Washington3,2430.35×
Kansas3,2300.88×
Colorado3,2120.44×
Louisiana2,9970.5×
Alabama2,9240.45×
Arizona2,5500.27×
Nebraska2,1010.9×
Mississippi2,0910.54×
Connecticut1,9780.42×
Oregon1,9750.37×
West Virginia1,5480.71×
Utah1,3900.33×
Nevada1,2020.27×
South Dakota1,1501.07×
North Dakota1,0951.14×
Montana8030.62×
Idaho7700.33×
New Hampshire7480.41×
Maine6980.42×
Washington, District of Columbia6120.44×
New Mexico5730.25×
Hawaii4860.24×
Delaware4770.37×
Rhode Island4500.3×
Vermont4430.54×
Wyoming3130.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Busch audience
BrandAffinityCategory
Google Maps9.8×Internet & Social Media
Autism Awareness19.03×Health
Aaron Rodgers12.47×Sports
Diabetes mellitus awareness12.48×Health
Circle K11.96×Shopping
Capital One6.69×Business & Career
DraftKings23.44×Sports
Indeed.com6.24×Business & Career
Enterprise Rent-A-Car8.94×Cars & Mobility
Microblogging12.67×Technology & Electronics
CarGurus8.08×Cars & Mobility
AccuWeather8.82×Home & Garden
Singer-songwriter5.51×Music & Radio
Staples (Canada)6.95×Business & Career
Google News6.77×News
Apple Store8.66×Shopping
Income tax13.19×Business & Career
Red wine9.46×Food & Beverages
Bachelor of Business Administration39.22×Business & Career
Google Earth9.91×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Busch audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Convenience OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.36
IndulgenceJOY1.16
DIY MentalityTHRILL1.12
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Busch
CountryShare
United States67.6%
Germany11.0%
Canada2.8%

See Busch audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Busch have in United States?

Busch has an estimated audience of 466,485 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Busch fans?

30.4% of Busch fans are female, 69.6% are male, with an average age of 35.4 years.

Which brands do Busch fans like most?

Busch fans show strongest brand affinity for Google Maps (9.8×), Autism Awareness (19.03×), and Aaron Rodgers (12.47×) over the country average.

Where do Busch fans live in United States?

Busch fans in United States are most concentrated in Michigan (reach 251,216), Florida (reach 29,993), and Texas (reach 18,917). These three regions account for the largest share of the active audience.

What other brands do Busch fans also like?

Beyond Busch itself, the audience over-indexes on Autism Awareness (19.03×), Aaron Rodgers (12.47×), Diabetes mellitus awareness (12.48×), and Circle K (11.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Busch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.