Rascasse Audience Intelligence

Busch Target Market in United States

A data profile of the people who buy, follow and care about Busch in United States — modelled from more than twelve digital signal sources. Busch has an estimated audience of 451,139 people in United States.

#4021among Brand in United States#582in Kids & Family

The average Busch fan in United States is 35.4 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Texas.

Top brand affinities include Daytona 500, Red wine, White wine, with strongest over-indexing on Daytona 500 (29.66× the country average).

Demographically, the Busch audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Busch fan in United States is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Daytona 500.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Busch profile in United States.

Audience size
451K
in United States
Gender
30.4%♀
69.6% male
Age
35.4
average years
Country rank
#38878
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Busch

30.4% are female, 69.6% are male, average age 35.4.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Busch audience in United States
MetricValue
Female30.4%
Male69.6%
Average age35.4
Estimated audience size451,139
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Busch audience in United States
Age bracketShare%
16-1918%
20-2934%
30-3923%
40-4914%
50+10%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Busch audience comes from United States.

Worldwide audience distribution share by country for Busch
CountryShare
United States60.1%
Germany19.0%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Busch audience in United States is strongest.

Fig. 05

Top regions by affinity

Busch customers by region in United States
#RegionReachAffinity×
01Michigan~200K17.76×
02Missouri~10K1.35×
03Virginia~10K1.27×
04North Dakota~1K1.21×
05Iowa~5K1.19×
06Arkansas~5K1.18×
07South Dakota~1K1.13×
08Ohio~10K1.03×
09Nebraska~2K0.99×
10Wisconsin~7K0.95×
11Florida~30K0.93×
12Kansas~3K0.92×
13Illinois~10K0.87×
14West Virginia~2K0.87×
15Montana~1K0.87×
16Indiana~7K0.86×
17Kentucky~5K0.83×
18Minnesota~5K0.82×
19Oklahoma~4K0.81×
20Vermont<1K0.81×
21Alaska<1K0.79×
22Tennessee~7K0.73×
23Mississippi~3K0.73×
24New Hampshire~1K0.73×
25North Carolina~10K0.71×
26Maine~1K0.71×
27South Carolina~5K0.70×
28Delaware<1K0.70×
29Rhode Island~1K0.69×
30Louisiana~4K0.67×
31Alabama~4K0.66×
32Pennsylvania~10K0.65×
33Idaho~2K0.65×
34Hawaii~1K0.65×
35Washington, District of Columbia<1K0.64×
36New Mexico~1K0.62×
37Connecticut~3K0.58×
38Texas~20K0.57×
39Georgia~8K0.55×
40Oregon~3K0.55×
41New Jersey~6K0.54×
42Colorado~4K0.54×
43Maryland~4K0.53×
44Utah~2K0.53×
45Nevada~2K0.51×
46Massachusetts~5K0.50×
47Washington~5K0.49×
48New York~10K0.46×
49Arizona~4K0.46×
50California~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Busch, United States
0.35×1.00×17.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Busch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Busch audience
#·InterestCategoryAffinity×
01Daytona 500Sports29.66×
02Stella ArtoisFood & Beverages14.42×
03White wineFood & Beverages10.57×
04Red wineFood & Beverages9.80×
05Beer festivalFood & Beverages7.44×
06Tim HortonSports7.28×
07BuickCars & Mobility6.41×
08Kyle BuschSports5.61×
09Weather forecastingHome & Garden5.43×
10Outback SteakhouseFood & Beverages5.31×
11Staples (Canada)Business & Career4.30×
12Solar energyHome & Garden3.79×
13NASCARSports3.76×
14FedExBusiness & Career3.42×
15Mortgage loansBusiness & Career3.01×
16SubwayFood & Beverages2.90×
17Pizza HutFood & Beverages2.68×
18Domino's PizzaFood & Beverages2.59×
19McDonald'sFood & Beverages2.36×
20GolfSports2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Busch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Busch audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.67×
Family OrientationCONSERVATISM1.70×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Busch audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
CreativityOPEN0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Busch's target market in United States?

Busch's target market in United States covers an estimated 451,139 people, concentrated in Michigan and Florida.

02

What is the gender split and age of Busch customers?

30.4% of the Busch audience are female, 69.6% are male, with an average age of 35.4 years.

03

Which brands do Busch fans like most?

Busch fans show strongest brand affinity for Daytona 500 (29.66×), Red wine (9.8×), and White wine (10.57×) over the country average.

04

Where do Busch fans live in United States?

Busch fans in United States are most concentrated in Michigan (reach ~200K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Busch fans also like?

Beyond Busch itself, the audience over-indexes on Red wine (9.8×), White wine (10.57×), Staples (Canada) (4.3×), and Tim Horton (7.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Busch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Busch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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