Busch Audience in United States

Busch logo

Busch has an estimated audience of 466,485 people in United States. 30.4% are female, 69.6% are male, average age 35.4. Top regions: Michigan, Florida, Texas. Top brand affinities: Who Wants to Be a Millionaire?, Vocal harmony, Goop, Mathcore, Historic site.

The average Busch fan in United States is 35.4 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Texas. Top brand affinities include Who Wants to Be a Millionaire?, Vocal harmony, Goop, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Busch audience skews more male with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Busch fans

Demographic split for Busch audience in United States
MetricValue
Female30.4%
Male69.6%
Average age35.4
Estimated audience size466,485

Audience persona

The typical Busch fan in United States is more male, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Busch in United States
RegionReachAffinity
Michigan251,21620.59×
Florida29,9930.95×
Texas18,9170.47×
Virginia15,7171.38×
Ohio14,0820.98×
California13,7020.27×
Illinois13,2430.85×
Missouri11,0521.47×
New York11,0030.42×
Pennsylvania9,7430.62×
North Carolina7,9520.57×
Wisconsin6,7700.96×
Indiana6,5440.77×
Georgia6,5300.45×
Tennessee5,8270.62×
New Jersey5,5650.47×
Minnesota5,4410.81×
Iowa4,7371.23×
Kentucky4,3620.75×
South Carolina3,9370.56×
Arkansas3,8431×
Oklahoma3,5710.69×
Maryland3,5460.44×
Massachusetts3,5010.38×
Washington3,2430.35×
Kansas3,2300.88×
Colorado3,2120.44×
Louisiana2,9970.5×
Alabama2,9240.45×
Arizona2,5500.27×
Nebraska2,1010.9×
Mississippi2,0910.54×
Connecticut1,9780.42×
Oregon1,9750.37×
West Virginia1,5480.71×
Utah1,3900.33×
Nevada1,2020.27×
South Dakota1,1501.07×
North Dakota1,0951.14×
Montana8030.62×
Idaho7700.33×
New Hampshire7480.41×
Maine6980.42×
Washington, District of Columbia6120.44×
New Mexico5730.25×
Hawaii4860.24×
Delaware4770.37×
Rhode Island4500.3×
Vermont4430.54×
Wyoming3130.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Busch audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Vocal harmony7.75×Music & Radio
Goop8.04×Internet & Social Media
Mathcore11.08×Music & Radio
Historic site5.51×Arts & Culture
Minnesota2.24×Travel & Leisure
Jeep Grand Cherokee (WJ)7.8×Cars & Mobility
Keeper (password manager)7.71×Technology & Electronics
Governor of Michigan8.69×Politics & Society
Grinch4.63×Movies & TV
Alaska1.98×Travel & Leisure
edureka39.22×Business & Career
Hipster9.84×Politics & Society
Certified diabetes educator13.53×Business & Career
The Gruffalo (film)16.01×Movies & TV
No Escape (1994 film)9.79×Movies & TV
Vacuum packing8.72×Home & Garden
Sinaloa2.91×Travel & Leisure
Halsey, Oregon6.57×Travel & Leisure
Israel1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Busch audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Convenience OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.36
IndulgenceJOY1.16
DIY MentalityTHRILL1.12
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Busch
CountryShare
United States67.6%
Germany11.0%
Canada2.8%

See Busch audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Busch have in United States?

Busch has an estimated audience of 466,485 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Busch fans?

30.4% of Busch fans are female, 69.6% are male, with an average age of 35.4 years.

Which brands do Busch fans like most?

Busch fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Vocal harmony (7.75×), and Goop (8.04×) over the country average.

Where do Busch fans live in United States?

Busch fans in United States are most concentrated in Michigan (reach 251,216), Florida (reach 29,993), and Texas (reach 18,917). These three regions account for the largest share of the active audience.

What other brands do Busch fans also like?

Beyond Busch itself, the audience over-indexes on Vocal harmony (7.75×), Goop (8.04×), Mathcore (11.08×), and Historic site (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Busch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.