Kevin Harvick Audience in United States

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Kevin Harvick has an estimated audience of 461,858 people in United States. 23.6% are female, 76.4% are male, average age 42.3. Top regions: North Carolina, Florida, California. Top brand affinities: The Devil's Rejects, Keith Stanfield, Tezz, La Jolla, Elsword.

The average Kevin Harvick fan in United States is 42.3 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, California. Top brand affinities include The Devil's Rejects, Keith Stanfield, Tezz, with strongest over-indexing on The Devil's Rejects (57.6× the country average). Demographically, the Kevin Harvick audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Kevin Harvick fans

Demographic split for Kevin Harvick audience in United States
MetricValue
Female23.6%
Male76.4%
Average age42.3
Estimated audience size461,858

Audience persona

The typical Kevin Harvick fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Kevin Harvick in United States
RegionReachAffinity
North Carolina36,0112.59×
Florida28,2800.9×
California25,6880.51×
Texas20,0620.51×
Ohio18,9531.33×
Pennsylvania18,3161.18×
Michigan17,5381.45×
New York16,2570.63×
Georgia15,5021.09×
Indiana15,0671.79×
Virginia14,8671.32×
Tennessee14,7601.59×
Illinois12,6040.82×
South Carolina12,5471.81×
Kentucky9,4671.63×
Wisconsin9,3651.35×
Missouri8,6921.17×
Alabama8,2781.28×
Arizona7,3490.78×
Iowa6,6981.76×
Minnesota5,7260.87×
New Jersey5,6410.48×
Washington5,1880.56×
Oklahoma5,1121×
Maryland4,6830.59×
Massachusetts4,4220.49×
Colorado4,1540.57×
West Virginia4,0181.87×
Kansas3,9561.09×
Mississippi3,8151×
Arkansas3,5160.92×
Louisiana3,4870.59×
Oregon3,4180.65×
Nevada3,3680.75×
Connecticut3,2250.7×
Nebraska2,7191.17×
Maine2,3871.44×
Utah2,0920.51×
New Hampshire1,9521.07×
Idaho1,9440.84×
South Dakota1,3141.23×
New Mexico1,2520.54×
Delaware1,1850.93×
Montana1,1010.86×
North Dakota1,0711.13×
Vermont8981.11×
Rhode Island8900.61×
Wyoming6430.94×
Hawaii5840.29×
Alaska4260.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin Harvick audience
BrandAffinityCategory
The Devil's Rejects57.6×Movies & TV
Keith Stanfield35.22×Movies & TV
Tezz22.3×Movies & TV
La Jolla14.8×Travel & Leisure
Elsword24.84×Games
Vocal harmony6.51×Music & Radio
Alaska2.41×Travel & Leisure
MK5.73×Music & Radio
Minnesota2.14×Travel & Leisure
Grinch4.68×Movies & TV
Governor of Michigan7.96×Politics & Society
Goop5.66×Internet & Social Media
Sinaloa3.79×Travel & Leisure
Israel2.15×Travel & Leisure
Nebraska2.76×Travel & Leisure
Pillow2.15×Home & Garden
Hipster9.51×Politics & Society
Wok6.42×Food & Beverages
Gift registry11.42×Kids & Family
Mathcore6.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin Harvick audience
TraitClusterScore
PatriotismCONSERVATISM1.98
Convenience OrientationPREMIUM1.38
Need for SecurityCONSERVATISM1.29
Career OrientationPOWER1.18
DIY MentalityTHRILL1.16
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Kevin Harvick
CountryShare
United States87.2%
Canada3.4%
Brazil1.3%

See Kevin Harvick audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Kevin Harvick have in United States?

Kevin Harvick has an estimated audience of 461,858 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Kevin Harvick fans?

23.6% of Kevin Harvick fans are female, 76.4% are male, with an average age of 42.3 years.

Which brands do Kevin Harvick fans like most?

Kevin Harvick fans show strongest brand affinity for The Devil's Rejects (57.6×), Keith Stanfield (35.22×), and Tezz (22.3×) over the country average.

Where do Kevin Harvick fans live in United States?

Kevin Harvick fans in United States are most concentrated in North Carolina (reach 36,011), Florida (reach 28,280), and California (reach 25,688). These three regions account for the largest share of the active audience.

What other brands do Kevin Harvick fans also like?

Beyond Kevin Harvick itself, the audience over-indexes on Keith Stanfield (35.22×), Tezz (22.3×), La Jolla (14.8×), and Elsword (24.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Harvick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.