Rascasse Audience Intelligence

Kevin Harvick Audience in United States

A data profile of the people who buy, follow and care about Kevin Harvick in United States — modelled from more than twelve digital signal sources. Kevin Harvick has an estimated audience of 455,796 people in United States.

#84among Motorsport in United States#9445among Person in United States#3790in Sports

The average Kevin Harvick fan in United States is 42.3 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, California.

Top brand affinities include Kyle Busch, Dale Earnhardt, Danica Patrick, with strongest over-indexing on Kyle Busch (58.35× the country average).

Demographically, the Kevin Harvick audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kevin Harvick fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kevin Harvick profile in United States.

Audience size
456K
in United States
Gender
23.6%♀
76.4% male
Age
42.3
average years
Country rank
#38679
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kevin Harvick fans

23.6% are female, 76.4% are male, average age 42.3.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Kevin Harvick audience in United States
MetricValue
Female23.6%
Male76.4%
Average age42.3
Estimated audience size455,796
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Kevin Harvick audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

87.5%

of the worldwide Kevin Harvick audience comes from United States.

Worldwide audience distribution share by country for Kevin Harvick
CountryShare
United States87.5%
Canada2.9%
Brazil1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kevin Harvick audience in United States is strongest.

Fig. 05

Top regions by affinity

Kevin Harvick fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K2.43×
02West Virginia~4K1.83×
03Indiana~10K1.68×
04South Carolina~10K1.67×
05Iowa~6K1.66×
06Tennessee~10K1.55×
07Kentucky~9K1.53×
08Maine~2K1.43×
09Michigan~20K1.39×
10Ohio~20K1.28×
11Wisconsin~9K1.28×
12Virginia~10K1.26×
13South Dakota~1K1.26×
14Alabama~8K1.24×
15Nebraska~3K1.15×
16Pennsylvania~20K1.13×
17Missouri~8K1.13×
18North Dakota~1K1.13×
19Kansas~4K1.10×
20Vermont<1K1.10×
21Mississippi~4K1.07×
22New Hampshire~2K1.07×
23Georgia~10K1.05×
24Delaware~1K1.00×
25Arkansas~4K0.99×
26Montana~1K0.98×
27Oklahoma~5K0.97×
28Florida~30K0.92×
29Idaho~2K0.92×
30Minnesota~6K0.88×
31Arizona~8K0.87×
32Alaska<1K0.82×
33Illinois~10K0.80×
34Nevada~4K0.79×
35Hawaii~2K0.78×
36Connecticut~4K0.77×
37New Mexico~2K0.77×
38Rhode Island~1K0.76×
39Washington~7K0.74×
40Oregon~4K0.73×
41Louisiana~4K0.71×
42Maryland~5K0.66×
43Colorado~5K0.65×
44Washington, District of Columbia<1K0.64×
45New York~20K0.60×
46Utah~2K0.60×
47California~30K0.52×
48New Jersey~6K0.52×
49Massachusetts~5K0.52×
50Texas~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Kevin Harvick, United States
0.50×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kevin Harvick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kevin Harvick audience
#·InterestCategoryAffinity×
01Kyle BuschSports58.35×
02Richard PettySports55.34×
03Holly WilloughbyMovies & TV47.22×
04Jimmie JohnsonSports44.77×
05Danica PatrickSports41.19×
06Dale EarnhardtSports39.88×
07Daytona 500Sports31.21×
08Texas Motor SpeedwaySports30.11×
09Michael SchumacherSports26.71×
10Joe Gibbs RacingSports24.58×
11Daytona International SpeedwaySports18.37×
12Indianapolis Motor SpeedwaySports13.38×
13Max VerstappenSports10.84×
14Lewis HamiltonSports9.62×
15Pulp FictionMovies & TV9.28×
16NASCARSports7.74×
17Valvoline Instant Oil ChangeCars & Mobility7.44×
18FedExBusiness & Career5.97×
19Weather forecastingHome & Garden5.41×
20Discount TireShopping4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kevin Harvick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kevin Harvick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.32×
Convenience OrientationPREMIUM2.15×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kevin Harvick audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.69×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kevin Harvick have in United States?

Kevin Harvick has an estimated audience of 455,796 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Kevin Harvick fans?

23.6% of Kevin Harvick fans are female, 76.4% are male, with an average age of 42.3 years.

03

Which brands do Kevin Harvick fans like most?

Kevin Harvick fans show strongest brand affinity for Kyle Busch (58.35×), Dale Earnhardt (39.88×), and Danica Patrick (41.19×) over the country average.

04

Where do Kevin Harvick fans live in United States?

Kevin Harvick fans in United States are most concentrated in North Carolina (reach ~30K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kevin Harvick fans also like?

Beyond Kevin Harvick itself, the audience over-indexes on Dale Earnhardt (39.88×), Danica Patrick (41.19×), Richard Petty (55.34×), and Daytona International Speedway (18.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Kevin Harvick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Harvick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →