Jimmie Johnson Audience in United States

Jimmie Johnson logo

Jimmie Johnson has an estimated audience of 588,461 people in United States. 25.5% are female, 74.5% are male, average age 43.0. Top regions: Florida, North Carolina, California. Top brand affinities: Dale Earnhardt, Jeff Gordon, Danica Patrick, Kyle Busch, Chase Elliott.

The average Jimmie Johnson fan in United States is 43.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, California. Top brand affinities include Dale Earnhardt, Jeff Gordon, Danica Patrick, with strongest over-indexing on Dale Earnhardt (32.46× the country average). Demographically, the Jimmie Johnson audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Jimmie Johnson fans

Demographic split for Jimmie Johnson audience in United States
MetricValue
Female25.5%
Male74.5%
Average age43.0
Estimated audience size588,461

Audience persona

The typical Jimmie Johnson fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Dale Earnhardt.

Top regions in United States

Top regions ranked by reach for Jimmie Johnson in United States
RegionReachAffinity
Florida52,6221.32×
North Carolina34,8671.97×
California34,5830.53×
Texas34,1600.68×
Ohio23,5181.3×
Pennsylvania22,8161.15×
New York21,0380.64×
Georgia20,5041.13×
Virginia20,0181.4×
Indiana19,0671.77×
Michigan18,4111.2×
Tennessee17,4481.48×
Illinois16,0790.82×
South Carolina14,5511.64×
Wisconsin11,9731.35×
Missouri11,8601.25×
Kentucky10,7331.45×
Alabama10,6121.29×
New Jersey10,5370.7×
Arizona9,9160.83×
Iowa7,8201.61×
Minnesota7,6850.91×
Maryland7,0940.7×
Oklahoma6,8111.04×
Massachusetts6,7640.58×
Washington6,6110.56×
Louisiana6,4430.85×
Colorado5,7410.62×
Kansas5,4841.18×
Mississippi5,2391.08×
Connecticut5,1330.87×
Arkansas4,7140.97×
West Virginia4,5371.66×
Oregon4,2860.64×
Nevada3,4960.61×
Nebraska3,0501.03×
Utah3,0030.57×
Idaho2,4640.84×
Maine2,4051.14×
New Hampshire2,3091×
Delaware2,2501.39×
New Mexico1,6780.57×
South Dakota1,5181.12×
North Dakota1,4041.16×
Rhode Island1,2560.67×
Montana1,2380.76×
Vermont1,0791.04×
Washington, District of Columbia8120.46×
Hawaii7650.3×
Wyoming6840.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jimmie Johnson audience
BrandAffinityCategory
Dale Earnhardt32.46×Sports
Jeff Gordon53.11×Sports
Danica Patrick32.77×Sports
Kyle Busch40.52×Sports
Chase Elliott35.89×Sports
Denny Hamlin29.92×Sports
Hendrick Motorsports37.26×Sports
Dale Earnhardt, Jr.33.42×Sports
Waterloo Road (TV series)116.59×Movies & TV
Joey Logano38.46×Sports
Kyle Larson28.11×Sports
Homestead-Miami Speedway28.13×Sports
Alex Bowman50.08×Sports
Richard Petty31.29×Sports
Indianapolis Motor Speedway14.76×Sports
University of Helsinki92.9×Business & Career
Kevin Harvick44.77×Sports
Daytona International Speedway11.01×Sports
Kimi Antonelli20.7×Sports
NASCAR Live!42.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jimmie Johnson audience
TraitClusterScore
PatriotismCONSERVATISM1.75
Family OrientationCONSERVATISM1.62
DIY MentalityTHRILL1.59
IndulgenceJOY1.5
Need for SecurityCONSERVATISM1.45
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Jimmie Johnson
CountryShare
United States83.1%
Canada3.5%
Brazil1.6%

See Jimmie Johnson audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Jimmie Johnson have in United States?

Jimmie Johnson has an estimated audience of 588,461 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Jimmie Johnson fans?

25.5% of Jimmie Johnson fans are female, 74.5% are male, with an average age of 43.0 years.

Which brands do Jimmie Johnson fans like most?

Jimmie Johnson fans show strongest brand affinity for Dale Earnhardt (32.46×), Jeff Gordon (53.11×), and Danica Patrick (32.77×) over the country average.

Where do Jimmie Johnson fans live in United States?

Jimmie Johnson fans in United States are most concentrated in Florida (reach 52,622), North Carolina (reach 34,867), and California (reach 34,583). These three regions account for the largest share of the active audience.

What other brands do Jimmie Johnson fans also like?

Beyond Jimmie Johnson itself, the audience over-indexes on Jeff Gordon (53.11×), Danica Patrick (32.77×), Kyle Busch (40.52×), and Chase Elliott (35.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmie Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.