Rascasse Audience Intelligence

Dale Earnhardt, Jr. Audience in United States

A data profile of the people who buy, follow and care about Dale Earnhardt, Jr. in United States — modelled from more than twelve digital signal sources. Dale Earnhardt, Jr. has an estimated audience of 1,718,056 people in United States.

#23among Motorsport in United States#3084among Person in United States#1438in Sports

The average Dale Earnhardt, Jr. fan in United States is 42.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Texas.

Top brand affinities include Kyle Busch, Dale Earnhardt, Jimmie Johnson, with strongest over-indexing on Kyle Busch (37.61× the country average).

Demographically, the Dale Earnhardt, Jr. audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dale Earnhardt, Jr. fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dale Earnhardt, Jr. profile in United States.

Audience size
1.7M
in United States
Gender
36.7%♀
63.3% male
Age
42.2
average years
Country rank
#16018
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dale Earnhardt, Jr. fans

36.7% are female, 63.3% are male, average age 42.2.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Dale Earnhardt, Jr. audience in United States
MetricValue
Female36.7%
Male63.3%
Average age42.2
Estimated audience size1,718,056
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Dale Earnhardt, Jr. audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4925%
50+27%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Dale Earnhardt, Jr. audience comes from United States.

Worldwide audience distribution share by country for Dale Earnhardt, Jr.
CountryShare
United States87.7%
Canada4.6%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dale Earnhardt, Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Dale Earnhardt, Jr. fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K2.11×
02West Virginia~20K1.93×
03South Carolina~50K1.74×
04Tennessee~60K1.71×
05Kentucky~40K1.60×
06Alabama~40K1.52×
07Iowa~20K1.51×
08Indiana~50K1.47×
09Mississippi~20K1.34×
10Ohio~70K1.29×
11Maine~8K1.27×
12Kansas~20K1.23×
13South Dakota~5K1.23×
14North Dakota~5K1.23×
15Arkansas~20K1.19×
16Virginia~50K1.18×
17Vermont~4K1.14×
18Missouri~30K1.11×
19Wisconsin~30K1.11×
20Pennsylvania~70K1.09×
21Georgia~60K1.09×
22Oklahoma~20K1.08×
23Michigan~50K1.07×
24Nebraska~10K1.06×
25New Hampshire~7K1.01×
26Florida~100K1.00×
27Montana~5K0.95×
28Delaware~5K0.94×
29Minnesota~20K0.89×
30Idaho~8K0.89×
31Louisiana~20K0.87×
32Illinois~50K0.78×
33Connecticut~10K0.75×
34Arizona~30K0.71×
35Maryland~20K0.70×
36Alaska~3K0.69×
37Rhode Island~4K0.68×
38Oregon~10K0.67×
39Texas~100K0.64×
40Colorado~20K0.62×
41Nevada~10K0.62×
42New Mexico~6K0.62×
43Washington~20K0.58×
44Utah~9K0.56×
45New York~60K0.55×
46Massachusetts~20K0.53×
47Washington, District of Columbia~3K0.53×
48New Jersey~20K0.51×
49Hawaii~4K0.47×
50California~90K0.45×
Fig. 06

Affinity by region

Affinity by region — Dale Earnhardt, Jr., United States
0.45×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dale Earnhardt, Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dale Earnhardt, Jr. audience
#·InterestCategoryAffinity×
01Dale EarnhardtSports51.95×
02Kyle BuschSports37.61×
03Jimmie JohnsonSports33.42×
04Joe Gibbs RacingSports20.34×
05Richard PettySports18.24×
06Dakar RallySports15.94×
07Michael SchumacherSports14.60×
08Indianapolis Motor SpeedwaySports9.69×
09Daytona International SpeedwaySports8.02×
10Charles LeclercSports7.55×
11Iggy AzaleaMusic & Radio7.34×
12NASCARSports4.84×
13Formula OneSports4.26×
14Speedway LLCFood & Beverages4.00×
15TramCars & Mobility3.67×
16Atlanta BravesSports3.27×
17Discount TireShopping3.26×
18CBS SportsMovies & TV3.02×
19United Parcel ServiceBusiness & Career2.34×
20AutoZoneCars & Mobility2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dale Earnhardt, Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dale Earnhardt, Jr. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Convenience OrientationPREMIUM1.71×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dale Earnhardt, Jr. audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dale Earnhardt, Jr. have in United States?

Dale Earnhardt, Jr. has an estimated audience of 1,718,056 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Dale Earnhardt, Jr. fans?

36.7% of Dale Earnhardt, Jr. fans are female, 63.3% are male, with an average age of 42.2 years.

03

Which brands do Dale Earnhardt, Jr. fans like most?

Dale Earnhardt, Jr. fans show strongest brand affinity for Kyle Busch (37.61×), Dale Earnhardt (51.95×), and Jimmie Johnson (33.42×) over the country average.

04

Where do Dale Earnhardt, Jr. fans live in United States?

Dale Earnhardt, Jr. fans in United States are most concentrated in Florida (reach ~100K), North Carolina (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dale Earnhardt, Jr. fans also like?

Beyond Dale Earnhardt, Jr. itself, the audience over-indexes on Dale Earnhardt (51.95×), Jimmie Johnson (33.42×), NASCAR (4.84×), and Indianapolis Motor Speedway (9.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dale Earnhardt, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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