Dale Earnhardt, Jr. Audience in United States

Dale Earnhardt, Jr. logo

Dale Earnhardt, Jr. has an estimated audience of 1,803,525 people in United States. 36.7% are female, 63.3% are male, average age 42.2. Top regions: Florida, North Carolina, Texas. Top brand affinities: Dale Earnhardt, Kyle Busch, Kia Sportage, Lewis Hamilton, Richard Petty.

The average Dale Earnhardt, Jr. fan in United States is 42.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Top brand affinities include Dale Earnhardt, Kyle Busch, Kia Sportage, with strongest over-indexing on Dale Earnhardt (40.12× the country average). Demographically, the Dale Earnhardt, Jr. audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Dale Earnhardt, Jr. fans

Demographic split for Dale Earnhardt, Jr. audience in United States
MetricValue
Female36.7%
Male63.3%
Average age42.2
Estimated audience size1,803,525

Audience persona

The typical Dale Earnhardt, Jr. fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Dale Earnhardt.

Top regions in United States

Top regions ranked by reach for Dale Earnhardt, Jr. in United States
RegionReachAffinity
Florida125,7981.03×
North Carolina121,3892.24×
Texas102,8260.66×
California90,8720.46×
Ohio74,4981.34×
Pennsylvania67,4711.11×
Tennessee62,3701.72×
New York56,9600.57×
Georgia56,6231.02×
Virginia55,4061.26×
Michigan51,8811.1×
Illinois49,7540.83×
Indiana49,5731.5×
South Carolina46,1711.7×
Kentucky37,3771.65×
Alabama36,9451.47×
Wisconsin31,5451.16×
Missouri31,0951.07×
Minnesota24,3980.94×
Arizona23,9290.65×
Iowa23,2401.56×
New Jersey23,0330.5×
Oklahoma22,6071.13×
Washington21,3380.59×
Mississippi21,1171.42×
Maryland20,8060.67×
Louisiana19,8250.85×
Kansas18,2191.28×
Massachusetts18,1680.51×
Colorado17,9360.63×
Arkansas17,0551.15×
West Virginia16,7081.99×
Oregon14,2520.69×
Connecticut13,7830.76×
Nevada9,8220.56×
Nebraska9,5671.06×
Utah8,7250.54×
Maine8,0621.25×
Idaho7,7230.85×
New Hampshire6,9850.98×
South Dakota5,3281.28×
New Mexico4,9040.54×
Montana4,6010.92×
North Dakota4,5501.23×
Delaware4,3260.87×
Rhode Island3,3420.58×
Vermont3,2131.01×
Washington, District of Columbia2,5250.47×
Hawaii2,5100.32×
Wyoming2,2710.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dale Earnhardt, Jr. audience
BrandAffinityCategory
Dale Earnhardt40.12×Sports
Kyle Busch27.73×Sports
Kia Sportage20×Cars & Mobility
Lewis Hamilton11.68×Sports
Richard Petty19.73×Sports
Indianapolis Motor Speedway9.38×Sports
Fox News Channel1.72×Movies & TV
NASCAR3.63×Sports
AutoZone2.17×Cars & Mobility
Houston Astros4.5×Sports
Honda HR-V13.33×Cars & Mobility
Michael Schumacher13.45×Sports
Dakar Rally11.96×Sports
Danica Patrick9.25×Sports
Motocross4.12×Sports
Jimmie Johnson18.45×Sports
Gumball 300030.09×Cars & Mobility
PSV Eindhoven15.94×Sports
Daytona International Speedway5.13×Sports
Made in USA2.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dale Earnhardt, Jr. audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Convenience OrientationPREMIUM1.19
Risk AppetiteTHRILL1.16
DIY MentalityTHRILL1.09
Need for SecurityCONSERVATISM1.09
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Dale Earnhardt, Jr.
CountryShare
United States88.4%
Canada4.2%
United Kingdom1.2%

See Dale Earnhardt, Jr. audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Dale Earnhardt, Jr. have in United States?

Dale Earnhardt, Jr. has an estimated audience of 1,803,525 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Dale Earnhardt, Jr. fans?

36.7% of Dale Earnhardt, Jr. fans are female, 63.3% are male, with an average age of 42.2 years.

Which brands do Dale Earnhardt, Jr. fans like most?

Dale Earnhardt, Jr. fans show strongest brand affinity for Dale Earnhardt (40.12×), Kyle Busch (27.73×), and Kia Sportage (20×) over the country average.

Where do Dale Earnhardt, Jr. fans live in United States?

Dale Earnhardt, Jr. fans in United States are most concentrated in Florida (reach 125,798), North Carolina (reach 121,389), and Texas (reach 102,826). These three regions account for the largest share of the active audience.

What other brands do Dale Earnhardt, Jr. fans also like?

Beyond Dale Earnhardt, Jr. itself, the audience over-indexes on Kyle Busch (27.73×), Kia Sportage (20×), Lewis Hamilton (11.68×), and Richard Petty (19.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dale Earnhardt, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.