Jeff Gordon Audience in United States

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Jeff Gordon has an estimated audience of 1,132,027 people in United States. 26.4% are female, 73.6% are male, average age 44.4. Top regions: California, Florida, North Carolina. Top brand affinities: Keith Stanfield, The Devil's Rejects, Tezz, MK, Alaska.

The average Jeff Gordon fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, North Carolina. Top brand affinities include Keith Stanfield, The Devil's Rejects, Tezz, with strongest over-indexing on Keith Stanfield (33.65× the country average). Demographically, the Jeff Gordon audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Jeff Gordon fans

Demographic split for Jeff Gordon audience in United States
MetricValue
Female26.4%
Male73.6%
Average age44.4
Estimated audience size1,132,027

Audience persona

The typical Jeff Gordon fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Jeff Gordon in United States
RegionReachAffinity
California80,8670.65×
Florida75,3730.98×
North Carolina71,1882.09×
Texas67,3780.69×
Ohio47,8441.37×
Pennsylvania43,9041.15×
Indiana43,0282.08×
New York41,5490.66×
Georgia39,5531.13×
Tennessee34,8111.53×
Michigan32,2381.09×
Illinois31,9230.85×
Virginia31,4671.14×
South Carolina27,3241.6×
Kentucky21,4241.51×
Alabama21,2991.35×
Missouri19,8461.09×
Wisconsin18,7121.1×
Arizona17,4610.76×
New Jersey16,6660.58×
Massachusetts14,3770.64×
Maryland14,3610.74×
Minnesota13,7240.85×
Oklahoma13,7201.09×
Washington13,5780.6×
Iowa13,4671.44×
Colorado12,5750.7×
Louisiana12,0950.83×
Connecticut10,5660.93×
Mississippi10,2451.1×
Kansas9,9131.11×
Arkansas9,5711.03×
West Virginia9,3141.77×
Oregon8,6110.66×
Nevada8,1620.75×
Utah6,2120.61×
Nebraska5,8441.03×
Idaho4,7610.84×
Maine4,4961.11×
New Hampshire4,4531×
New Mexico3,7130.65×
Delaware3,4741.11×
South Dakota2,9021.11×
Montana2,6290.84×
Rhode Island2,5280.7×
North Dakota2,4481.05×
Washington, District of Columbia2,1960.65×
Hawaii1,9510.4×
Vermont1,8530.93×
Wyoming1,3230.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeff Gordon audience
BrandAffinityCategory
Keith Stanfield33.65×Movies & TV
The Devil's Rejects31.12×Movies & TV
Tezz11.47×Movies & TV
MK6.01×Music & Radio
Alaska2.25×Travel & Leisure
Elsword19.85×Games
Israel2.5×Travel & Leisure
Minnesota1.82×Travel & Leisure
Pillow1.85×Home & Garden
Sinaloa3.05×Travel & Leisure
Nebraska2.24×Travel & Leisure
Justice1.73×Politics & Society
N1 road (South Africa)2.19×Travel & Leisure
Arrietty7.56×Movies & TV
Home staging2.62×Home & Garden
Captain America (1990 film)2.22×Movies & TV
Hog Hunting1.66×Sports
Birthday Gifts1.54×Kids & Family
Northrop Grumman3.05×Business & Career
ABC 7 Chicago1.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeff Gordon audience
TraitClusterScore
PatriotismCONSERVATISM1.57
Convenience OrientationPREMIUM1.42
Need for SecurityCONSERVATISM1.38
Risk AppetiteTHRILL1.22
Career OrientationPOWER1.15
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Jeff Gordon
CountryShare
United States85.2%
Canada4.0%
Brazil1.3%

See Jeff Gordon audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Jeff Gordon have in United States?

Jeff Gordon has an estimated audience of 1,132,027 people in United States, concentrated in California and Florida.

What is the gender split and age of Jeff Gordon fans?

26.4% of Jeff Gordon fans are female, 73.6% are male, with an average age of 44.4 years.

Which brands do Jeff Gordon fans like most?

Jeff Gordon fans show strongest brand affinity for Keith Stanfield (33.65×), The Devil's Rejects (31.12×), and Tezz (11.47×) over the country average.

Where do Jeff Gordon fans live in United States?

Jeff Gordon fans in United States are most concentrated in California (reach 80,867), Florida (reach 75,373), and North Carolina (reach 71,188). These three regions account for the largest share of the active audience.

What other brands do Jeff Gordon fans also like?

Beyond Jeff Gordon itself, the audience over-indexes on The Devil's Rejects (31.12×), Tezz (11.47×), MK (6.01×), and Alaska (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeff Gordon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.