Rascasse Audience Intelligence

Denny Hamlin Audience in United States

A data profile of the people who buy, follow and care about Denny Hamlin in United States — modelled from more than twelve digital signal sources. Denny Hamlin has an estimated audience of 2,279,466 people in United States.

#17among Motorsport in United States#2234among Person in United States#1150in Sports

The average Denny Hamlin fan in United States is 44.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Virginia.

Top brand affinities include Kyle Busch, FedEx, Joe Gibbs Racing, with strongest over-indexing on Kyle Busch (55.75× the country average).

Demographically, the Denny Hamlin audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denny Hamlin fan in United States is more male, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denny Hamlin profile in United States.

Audience size
2.3M
in United States
Gender
15.9%♀
84.1% male
Age
44.2
average years
Country rank
#12812
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Denny Hamlin fans

15.9% are female, 84.1% are male, average age 44.2.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for Denny Hamlin audience in United States
MetricValue
Female15.9%
Male84.1%
Average age44.2
Estimated audience size2,279,466
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Denny Hamlin audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Denny Hamlin audience comes from United States.

Worldwide audience distribution share by country for Denny Hamlin
CountryShare
United States90.6%
Canada4.1%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denny Hamlin audience in United States is strongest.

Fig. 05

Top regions by affinity

Denny Hamlin fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K2.49×
02South Carolina~70K1.98×
03Virginia~100K1.96×
04West Virginia~20K1.96×
05Tennessee~70K1.57×
06Indiana~70K1.53×
07Vermont~6K1.51×
08Iowa~30K1.43×
09Delaware~9K1.43×
10Kentucky~40K1.38×
11Maine~10K1.34×
12Alabama~40K1.32×
13New Hampshire~10K1.27×
14Pennsylvania~100K1.24×
15Ohio~90K1.20×
16Nebraska~10K1.18×
17Wisconsin~40K1.17×
18South Dakota~6K1.15×
19Kansas~20K1.09×
20Georgia~80K1.06×
21Michigan~60K1.04×
22Missouri~40K1.03×
23North Dakota~5K1.02×
24Nevada~20K0.97×
25Florida~200K0.94×
26Mississippi~20K0.92×
27Montana~6K0.86×
28Arkansas~20K0.85×
29Oklahoma~20K0.84×
30Connecticut~20K0.84×
31Arizona~40K0.81×
32Minnesota~30K0.78×
33Idaho~9K0.78×
34Illinois~60K0.77×
35Maryland~30K0.76×
36Rhode Island~5K0.68×
37Louisiana~20K0.64×
38New York~80K0.63×
39Alaska~3K0.63×
40New Jersey~30K0.58×
41Oregon~20K0.57×
42New Mexico~7K0.57×
43Massachusetts~30K0.56×
44Colorado~20K0.55×
45Washington, District of Columbia~4K0.52×
46Washington~20K0.51×
47Utah~10K0.50×
48Texas~100K0.48×
49Hawaii~4K0.44×
50California~100K0.39×
Fig. 06

Affinity by region

Affinity by region — Denny Hamlin, United States
0.39×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denny Hamlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denny Hamlin audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports71.19×
02Michael SchumacherSports56.81×
03Kyle BuschSports55.75×
04Richard PettySports38.49×
05Jimmie JohnsonSports29.92×
06Dale EarnhardtSports25.31×
07Danica PatrickSports23.71×
08FedExBusiness & Career20.31×
09Sport ClipsBeauty & Wellness19.89×
10ExxonMobilCars & Mobility19.39×
11Daytona International SpeedwaySports13.20×
12Indianapolis Motor SpeedwaySports9.67×
13Sustainable energyHome & Garden9.32×
14NASCARSports7.59×
15Renewable energyBusiness & Career7.23×
16Weather forecastingHome & Garden6.68×
17LotteryGames6.55×
18Masters TournamentSports5.16×
19Solar energyHome & Garden4.50×
20Mortgage loansBusiness & Career3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denny Hamlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denny Hamlin audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.31×
PatriotismCONSERVATISM3.07×
SustainabilityBALANCE2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denny Hamlin audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.63×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Denny Hamlin have in United States?

Denny Hamlin has an estimated audience of 2,279,466 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Denny Hamlin fans?

15.9% of Denny Hamlin fans are female, 84.1% are male, with an average age of 44.2 years.

03

Which brands do Denny Hamlin fans like most?

Denny Hamlin fans show strongest brand affinity for Kyle Busch (55.75×), FedEx (20.31×), and Joe Gibbs Racing (71.19×) over the country average.

04

Where do Denny Hamlin fans live in United States?

Denny Hamlin fans in United States are most concentrated in North Carolina (reach ~200K), Florida (reach ~200K), and Virginia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Denny Hamlin fans also like?

Beyond Denny Hamlin itself, the audience over-indexes on FedEx (20.31×), Joe Gibbs Racing (71.19×), Michael Schumacher (56.81×), and Sport Clips (19.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Denny Hamlin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Denny Hamlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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