Denny Hamlin Audience in United States

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Denny Hamlin has an estimated audience of 2,353,060 people in United States. 15.9% are female, 84.1% are male, average age 44.2. Top regions: North Carolina, Florida, Virginia. Top brand affinities: Keith Stanfield, The Devil's Rejects, Israel, Tezz, La Jolla.

The average Denny Hamlin fan in United States is 44.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Virginia. Top brand affinities include Keith Stanfield, The Devil's Rejects, Israel, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the Denny Hamlin audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Denny Hamlin fans

Demographic split for Denny Hamlin audience in United States
MetricValue
Female15.9%
Male84.1%
Average age44.2
Estimated audience size2,353,060

Audience persona

The typical Denny Hamlin fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Denny Hamlin in United States
RegionReachAffinity
North Carolina167,6552.37×
Florida162,3951.02×
Virginia113,4331.98×
California111,4000.43×
Texas101,7470.5×
Pennsylvania100,3231.27×
New York89,2590.68×
Ohio85,2621.18×
Georgia76,1591.05×
Tennessee70,0531.48×
Indiana66,8961.56×
Illinois66,8370.85×
South Carolina66,3781.88×
Michigan64,8831.05×
Wisconsin43,1311.22×
Alabama42,4371.29×
Arizona40,1330.84×
Kentucky38,9361.32×
Missouri38,7411.02×
New Jersey36,8250.62×
Maryland30,1640.75×
Iowa28,1901.45×
Minnesota27,5820.82×
Massachusetts26,8930.58×
Washington25,5800.54×
Nevada23,6271.04×
Colorado22,1220.6×
Oklahoma21,4560.82×
Kansas20,3551.1×
West Virginia19,4451.77×
Louisiana19,3680.64×
Connecticut19,3100.82×
Mississippi18,0720.93×
Nebraska16,2211.37×
Oregon15,8230.59×
Arkansas15,6490.81×
New Hampshire12,0401.3×
Maine11,0951.32×
Utah9,9920.47×
Delaware9,0011.39×
Idaho8,5750.73×
South Dakota6,3141.16×
New Mexico6,2050.53×
Vermont5,6991.38×
Montana5,2690.81×
North Dakota4,7690.99×
Rhode Island4,7630.64×
Washington, District of Columbia3,4680.49×
Hawaii3,4310.34×
Alaska2,5870.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Denny Hamlin audience
BrandAffinityCategory
Keith Stanfield37.23×Movies & TV
The Devil's Rejects20×Movies & TV
Israel4.04×Travel & Leisure
Tezz13.56×Movies & TV
La Jolla17.32×Travel & Leisure
Hipster11.76×Politics & Society
Alaska1.96×Travel & Leisure
Kidd Kraddick33.09×Music & Radio
Minnesota1.64×Travel & Leisure
Pillow2.01×Home & Garden
edureka33.99×Business & Career
Whataburger1.54×Food & Beverages
MK3.51×Music & Radio
Jeep Grand Cherokee (WJ)4.96×Cars & Mobility
Vocal harmony3.3×Music & Radio
Sinaloa2.5×Travel & Leisure
N1 road (South Africa)2.72×Travel & Leisure
Unique Gifts1.56×Shopping
Nebraska1.77×Travel & Leisure
Hog Hunting2.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Denny Hamlin audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Family OrientationCONSERVATISM1.86
Need for SecurityCONSERVATISM1.47
Risk AppetiteTHRILL1.32
SustainabilityBALANCE1.22
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Denny Hamlin
CountryShare
United States90.7%
Canada4.1%
United Kingdom0.9%

See Denny Hamlin audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Denny Hamlin have in United States?

Denny Hamlin has an estimated audience of 2,353,060 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Denny Hamlin fans?

15.9% of Denny Hamlin fans are female, 84.1% are male, with an average age of 44.2 years.

Which brands do Denny Hamlin fans like most?

Denny Hamlin fans show strongest brand affinity for Keith Stanfield (37.23×), The Devil's Rejects (20×), and Israel (4.04×) over the country average.

Where do Denny Hamlin fans live in United States?

Denny Hamlin fans in United States are most concentrated in North Carolina (reach 167,655), Florida (reach 162,395), and Virginia (reach 113,433). These three regions account for the largest share of the active audience.

What other brands do Denny Hamlin fans also like?

Beyond Denny Hamlin itself, the audience over-indexes on The Devil's Rejects (20×), Israel (4.04×), Tezz (13.56×), and La Jolla (17.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Denny Hamlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.