Rascasse Audience Intelligence

Brad Keselowski Audience in United States

A data profile of the people who buy, follow and care about Brad Keselowski in United States — modelled from more than twelve digital signal sources. Brad Keselowski has an estimated audience of 479,316 people in United States.

#80among Motorsport in United States#9140among Person in United States#3666in Sports

The average Brad Keselowski fan in United States is 42.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Pennsylvania.

Top brand affinities include Kyle Busch, Richard Petty, Daytona International Speedway, with strongest over-indexing on Kyle Busch (45.92× the country average).

Demographically, the Brad Keselowski audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brad Keselowski fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brad Keselowski profile in United States.

Audience size
479K
in United States
Gender
20.6%♀
79.4% male
Age
42.2
average years
Country rank
#37569
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brad Keselowski fans

20.6% are female, 79.4% are male, average age 42.2.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Brad Keselowski audience in United States
MetricValue
Female20.6%
Male79.4%
Average age42.2
Estimated audience size479,316
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Brad Keselowski audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4922%
50+29%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Brad Keselowski audience comes from United States.

Worldwide audience distribution share by country for Brad Keselowski
CountryShare
United States91.2%
Canada3.4%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brad Keselowski audience in United States is strongest.

Fig. 05

Top regions by affinity

Brad Keselowski fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K2.27×
02West Virginia~5K2.01×
03South Carolina~10K1.87×
04Iowa~7K1.74×
05Michigan~20K1.71×
06Tennessee~20K1.61×
07Indiana~10K1.55×
08Maine~3K1.44×
09Kentucky~9K1.43×
10Alabama~10K1.38×
11Ohio~20K1.36×
12Pennsylvania~20K1.34×
13Virginia~20K1.30×
14Wisconsin~10K1.29×
15Vermont~1K1.21×
16New Hampshire~2K1.18×
17Delaware~2K1.15×
18South Dakota~1K1.14×
19Georgia~20K1.08×
20North Dakota~1K1.08×
21Nebraska~3K1.06×
22Mississippi~4K1.05×
23Missouri~8K1.04×
24Kansas~4K1.01×
25Florida~30K0.92×
26Arkansas~4K0.91×
27Montana~1K0.88×
28Connecticut~4K0.87×
29Idaho~2K0.87×
30Minnesota~6K0.86×
31Oklahoma~5K0.81×
32Illinois~10K0.78×
33Alaska<1K0.77×
34Rhode Island~1K0.76×
35Arizona~8K0.74×
36Nevada~3K0.71×
37Louisiana~4K0.69×
38New York~20K0.66×
39New Mexico~2K0.64×
40Maryland~5K0.63×
41Oregon~4K0.63×
42Hawaii~1K0.63×
43Washington, District of Columbia<1K0.61×
44New Jersey~8K0.60×
45Massachusetts~6K0.59×
46Colorado~5K0.58×
47Utah~2K0.54×
48Washington~5K0.51×
49Texas~20K0.47×
50California~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Brad Keselowski, United States
0.34×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brad Keselowski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brad Keselowski audience
#·InterestCategoryAffinity×
01Richard PettySports78.89×
02Auto Club SpeedwaySports53.80×
03Holly WilloughbyMovies & TV46.71×
04Kyle BuschSports45.92×
05Joe Gibbs RacingSports36.92×
06Michael SchumacherSports34.33×
07Texas Motor SpeedwaySports33.60×
08Jimmie JohnsonSports28.27×
09Dale EarnhardtSports27.62×
10Daytona 500Sports25.04×
11Daytona International SpeedwaySports23.31×
12Rose LeslieMovies & TV22.29×
13Danica PatrickSports22.01×
14Max VerstappenSports14.92×
15Discount TireShopping8.41×
16FedExBusiness & Career8.13×
17NASCARSports7.14×
18Weather forecastingHome & Garden6.18×
19Solar energyHome & Garden4.65×
20Mortgage loansBusiness & Career2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brad Keselowski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brad Keselowski audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
Convenience OrientationPREMIUM2.04×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brad Keselowski audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.58×
MindfulnessBALANCE0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brad Keselowski have in United States?

Brad Keselowski has an estimated audience of 479,316 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Brad Keselowski fans?

20.6% of Brad Keselowski fans are female, 79.4% are male, with an average age of 42.2 years.

03

Which brands do Brad Keselowski fans like most?

Brad Keselowski fans show strongest brand affinity for Kyle Busch (45.92×), Richard Petty (78.89×), and Daytona International Speedway (23.31×) over the country average.

04

Where do Brad Keselowski fans live in United States?

Brad Keselowski fans in United States are most concentrated in North Carolina (reach ~30K), Florida (reach ~30K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Brad Keselowski fans also like?

Beyond Brad Keselowski itself, the audience over-indexes on Richard Petty (78.89×), Daytona International Speedway (23.31×), Dale Earnhardt (27.62×), and FedEx (8.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Keselowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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