Brad Keselowski Audience in United States

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Brad Keselowski has an estimated audience of 504,962 people in United States. 20.6% are female, 79.4% are male, average age 42.2. Top regions: North Carolina, Florida, Michigan. Top brand affinities: Speedway, Kyle Busch, Dale Earnhardt, Daytona International Speedway, Max Verstappen.

The average Brad Keselowski fan in United States is 42.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Michigan. Top brand affinities include Speedway, Kyle Busch, Dale Earnhardt, with strongest over-indexing on Speedway (94.09× the country average). Demographically, the Brad Keselowski audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Brad Keselowski fans

Demographic split for Brad Keselowski audience in United States
MetricValue
Female20.6%
Male79.4%
Average age42.2
Estimated audience size504,962

Audience persona

The typical Brad Keselowski fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Speedway.

Top regions in United States

Top regions ranked by reach for Brad Keselowski in United States
RegionReachAffinity
North Carolina36,9392.43×
Florida33,0070.97×
Michigan24,8021.88×
Pennsylvania24,3931.43×
Ohio21,7131.4×
Texas20,4220.47×
New York18,8160.67×
California18,1610.33×
Virginia17,4411.42×
Georgia16,8111.08×
Tennessee16,3291.61×
South Carolina14,9941.97×
Indiana14,9661.62×
Illinois14,3280.85×
Wisconsin10,1641.34×
Alabama9,8771.4×
Kentucky9,1191.44×
Missouri8,6481.06×
New Jersey7,5600.59×
Iowa7,5231.81×
Arizona7,2750.71×
Minnesota6,2300.86×
Massachusetts5,5120.55×
Maryland5,0330.58×
Washington4,7330.47×
West Virginia4,6891.99×
Oklahoma4,5150.81×
Colorado4,3470.55×
Mississippi4,2451.02×
Connecticut4,2090.83×
Kansas4,1011.03×
Louisiana4,0830.63×
Arkansas3,6100.87×
Nevada3,4220.7×
Oregon3,3880.59×
Maine2,6871.49×
Nebraska2,6861.06×
New Hampshire2,2911.15×
Idaho2,0270.8×
Utah1,9970.44×
Delaware1,4841.07×
South Dakota1,3601.17×
New Mexico1,2110.48×
North Dakota1,1261.09×
Vermont1,0441.18×
Montana1,0090.72×
Rhode Island9030.56×
Washington, District of Columbia6290.41×
Hawaii6270.29×
Wyoming5850.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brad Keselowski audience
BrandAffinityCategory
Speedway94.09×Cars & Mobility
Kyle Busch47.49×Sports
Dale Earnhardt29.92×Sports
Daytona International Speedway20.92×Sports
Max Verstappen18.42×Sports
Richard Petty37.23×Sports
Rose Leslie29.89×Movies & TV
Discount Tire7.27×Shopping
Natalie Dormer24.89×Movies & TV
Texas Motor Speedway36.09×Sports
Daytona 50027.88×Sports
Joe Gibbs Racing32.62×Sports
Michael Schumacher27.28×Sports
Lewis Hamilton11.33×Sports
Holly Willoughby60.95×Movies & TV
NASCAR4.99×Sports
Fox News Channel2.27×Movies & TV
AutoZone2.93×Cars & Mobility
Auto Club Speedway27.86×Sports
Sim racing21.74×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brad Keselowski audience
TraitClusterScore
PatriotismCONSERVATISM1.93
Need for SecurityCONSERVATISM1.59
Risk AppetiteTHRILL1.25
DIY MentalityTHRILL1.25
Convenience OrientationPREMIUM1.17
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Brad Keselowski
CountryShare
United States91.5%
Canada3.6%
Brazil1.0%

See Brad Keselowski audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Brad Keselowski have in United States?

Brad Keselowski has an estimated audience of 504,962 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Brad Keselowski fans?

20.6% of Brad Keselowski fans are female, 79.4% are male, with an average age of 42.2 years.

Which brands do Brad Keselowski fans like most?

Brad Keselowski fans show strongest brand affinity for Speedway (94.09×), Kyle Busch (47.49×), and Dale Earnhardt (29.92×) over the country average.

Where do Brad Keselowski fans live in United States?

Brad Keselowski fans in United States are most concentrated in North Carolina (reach 36,939), Florida (reach 33,007), and Michigan (reach 24,802). These three regions account for the largest share of the active audience.

What other brands do Brad Keselowski fans also like?

Beyond Brad Keselowski itself, the audience over-indexes on Kyle Busch (47.49×), Dale Earnhardt (29.92×), Daytona International Speedway (20.92×), and Max Verstappen (18.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Keselowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.