Rascasse Audience Intelligence

Filly Flair Audience in United States

A data profile of the people who buy, follow and care about Filly Flair in United States — modelled from more than twelve digital signal sources. Filly Flair has an estimated audience of 558,284 people in United States.

#16among Apparel in United States#1105among Website / Newspaper / Magazine in United States#485in Shopping

The average Filly Flair fan in United States is 35.2 years old, more female, and lives primarily in South Dakota.

The audience is concentrated in South Dakota, California, Texas.

Top brand affinities include Revenge (TV series), Weis Markets, Hydro Flask, with strongest over-indexing on Revenge (TV series) (73.85× the country average).

Demographically, the Filly Flair audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Filly Flair fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Revenge (TV series).

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filly Flair profile in United States.

Audience size
558K
in United States
Gender
86.1%♀
13.9% male
Age
35.2
average years
Country rank
#34331
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Filly Flair

86.1% are female, 13.9% are male, average age 35.2.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for Filly Flair audience in United States
MetricValue
Female86.1%
Male13.9%
Average age35.2
Estimated audience size558,284
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Filly Flair audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3923%
40-4917%
50+10%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Filly Flair audience comes from United States.

Worldwide audience distribution share by country for Filly Flair
CountryShare
United States97.5%
China0.9%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filly Flair audience in United States is strongest.

Fig. 05

Top regions by affinity

Filly Flair fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K18.80×
02North Dakota~5K4.24×
03Nebraska~7K2.44×
04Iowa~10K2.31×
05Minnesota~20K1.94×
06Montana~2K1.15×
07Arkansas~5K1.04×
08Wyoming<1K1.04×
09Kentucky~7K1.01×
10Kansas~4K1.00×
11Mississippi~4K0.94×
12Alaska~1K0.87×
13Wisconsin~7K0.84×
14Hawaii~2K0.83×
15Rhode Island~1K0.83×
16Washington, District of Columbia~1K0.83×
17Delaware~1K0.83×
18Alabama~6K0.79×
19West Virginia~2K0.79×
20New Hampshire~2K0.78×
21Indiana~8K0.76×
22New Mexico~2K0.76×
23Maine~2K0.76×
24Idaho~2K0.75×
25Oklahoma~5K0.73×
26Nevada~4K0.70×
27Missouri~6K0.69×
28Louisiana~5K0.67×
29Connecticut~4K0.64×
30Utah~3K0.61×
31Oregon~4K0.59×
32Tennessee~6K0.58×
33Colorado~5K0.57×
34South Carolina~5K0.55×
35Ohio~9K0.53×
36Arizona~6K0.53×
37Maryland~5K0.53×
38Michigan~7K0.50×
39North Carolina~8K0.49×
40New Jersey~7K0.49×
41Massachusetts~5K0.49×
42Illinois~9K0.47×
43Washington~5K0.46×
44Virginia~6K0.44×
45Pennsylvania~8K0.43×
46Georgia~7K0.42×
47Texas~20K0.33×
48Florida~10K0.32×
49New York~10K0.31×
50California~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Filly Flair, United States
0.27×1.00×18.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filly Flair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filly Flair audience
#·InterestCategoryAffinity×
01Revenge (TV series)Movies & TV73.85×
02T. S. EliotLiterature71.36×
03RobeksFood & Beverages64.63×
04Weis MarketsShopping43.77×
05ColetteLiterature41.48×
06Hydro FlaskHome & Garden40.19×
07Eva GreenMovies & TV20.00×
08KiltFashion & Accessoires20.00×
09Taylor LautnerMovies & TV19.90×
10Tanning lampBeauty & Wellness16.73×
11Gerard ButlerMovies & TV15.94×
12Shailene WoodleyMovies & TV12.59×
13Patrick DempseyMovies & TV10.89×
14Folic acidHealth9.69×
15Shemar MooreMovies & TV9.34×
16Zoom!Business & Career4.89×
17Mineral waterFood & Beverages4.78×
18Children's clothingFashion & Accessoires4.15×
19Discount storesShopping2.97×
20Subscription business modelShopping2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filly Flair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filly Flair audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.77×
CreativityOPEN1.75×
DIY MentalityTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filly Flair audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
Need for SecurityCONSERVATISM0.71×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filly Flair have in United States?

Filly Flair has an estimated audience of 558,284 people in United States, concentrated in South Dakota and California.

02

What is the gender split and age of Filly Flair fans?

86.1% of Filly Flair fans are female, 13.9% are male, with an average age of 35.2 years.

03

Which brands do Filly Flair fans like most?

Filly Flair fans show strongest brand affinity for Revenge (TV series) (73.85×), Weis Markets (43.77×), and Hydro Flask (40.19×) over the country average.

04

Where do Filly Flair fans live in United States?

Filly Flair fans in United States are most concentrated in South Dakota (reach ~20K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Filly Flair fans also like?

Beyond Filly Flair itself, the audience over-indexes on Weis Markets (43.77×), Hydro Flask (40.19×), T. S. Eliot (71.36×), and Gerard Butler (15.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Filly Flair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Filly Flair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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