Filly Flair Audience in United States

Filly Flair logo

Filly Flair has an estimated audience of 559,197 people in United States. 86.1% are female, 13.9% are male, average age 35.2. Top regions: South Dakota, Minnesota, Texas. Top brand affinities: Revenge (TV series), Weis Markets, Autism Awareness, Diabetes mellitus awareness, Patrick Dempsey.

The average Filly Flair fan in United States is 35.2 years old, more female, and lives primarily in South Dakota. The audience is concentrated in South Dakota, Minnesota, Texas. Top brand affinities include Revenge (TV series), Weis Markets, Autism Awareness, with strongest over-indexing on Revenge (TV series) (54.83× the country average). Demographically, the Filly Flair audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Filly Flair fans

Demographic split for Filly Flair audience in United States
MetricValue
Female86.1%
Male13.9%
Average age35.2
Estimated audience size559,197

Audience persona

The typical Filly Flair fan in United States is more female, around 35.2 years old, with strong Creativity tendencies and a notable affinity for Revenge (TV series).

Top regions in United States

Top regions ranked by reach for Filly Flair in United States
RegionReachAffinity
South Dakota22,96317.77×
Minnesota16,9542.12×
Texas15,2160.32×
Iowa11,9942.6×
Illinois8,3990.45×
Indiana8,3800.82×
Nebraska8,2362.94×
Ohio7,9850.46×
Kentucky7,9441.13×
North Carolina7,8920.47×
Wisconsin7,2640.86×
Pennsylvania6,7750.36×
Alabama6,6950.86×
Michigan6,2100.42×
Tennessee5,8490.52×
Missouri5,7930.64×
Arkansas5,4921.19×
Georgia5,2930.31×
North Dakota5,1454.48×
Kansas4,8221.09×
Florida4,6870.12×
Oklahoma4,6040.74×
California4,5710.07×
Colorado4,5300.51×
Louisiana4,4290.61×
Mississippi4,3100.94×
New York4,1860.13×
Virginia3,5710.26×
South Carolina3,0140.36×
Washington2,7300.24×
Massachusetts2,0760.19×
Montana1,7511.13×
New Jersey1,5810.11×
Arizona1,5470.14×
Idaho1,5080.54×
West Virginia1,4290.55×
Utah1,3970.28×
New Hampshire1,3700.62×
Oregon1,3590.21×
Maryland1,2680.13×
Connecticut8930.16×
Wyoming8731.05×
Maine7650.38×
Nevada6070.11×
Alaska5820.49×
New Mexico4680.17×
Hawaii3340.14×
Rhode Island3250.18×
Vermont3200.33×
Delaware2700.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filly Flair audience
BrandAffinityCategory
Revenge (TV series)54.83×Movies & TV
Weis Markets42.72×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Patrick Dempsey23.72×Movies & TV
Gerard Butler18.56×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Shailene Woodley22.53×Movies & TV
T. S. Eliot52.63×Literature
Income tax13.19×Business & Career
Robeks61.52×Food & Beverages
Hydro Flask25.21×Home & Garden
Moto Guzzi24.67×Cars & Mobility
Eva Green15.9×Movies & TV
Taylor Lautner13.5×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Kendra Scott6.88×Fashion & Accessoires
Kilt19.29×Fashion & Accessoires
Standup paddleboarding5.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filly Flair audience
TraitClusterScore
CreativityOPEN1.59
DIY MentalityTHRILL1.5
Price SensitivityPREMIUM1.34
Luxury OrientationPREMIUM1.23
Design AffinityPREMIUM1.15
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Filly Flair
CountryShare
United States97.5%
China0.9%
Japan0.2%

See Filly Flair audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Filly Flair have in United States?

Filly Flair has an estimated audience of 559,197 people in United States, concentrated in South Dakota and Minnesota.

What is the gender split and age of Filly Flair fans?

86.1% of Filly Flair fans are female, 13.9% are male, with an average age of 35.2 years.

Which brands do Filly Flair fans like most?

Filly Flair fans show strongest brand affinity for Revenge (TV series) (54.83×), Weis Markets (42.72×), and Autism Awareness (19.03×) over the country average.

Where do Filly Flair fans live in United States?

Filly Flair fans in United States are most concentrated in South Dakota (reach 22,963), Minnesota (reach 16,954), and Texas (reach 15,216). These three regions account for the largest share of the active audience.

What other brands do Filly Flair fans also like?

Beyond Filly Flair itself, the audience over-indexes on Weis Markets (42.72×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Patrick Dempsey (23.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filly Flair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.