A data profile of the people who buy, follow and care about Colette in United States — modelled from more than twelve digital signal sources. Colette has an estimated audience of 291,467 people in United States.
The average Colette fan in United States is 32.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include Anastasia Beverly Hills, Elizabeth Gutiérrez, tarte cosmetics, with strongest over-indexing on Anastasia Beverly Hills (107.86× the country average).
Demographically, the Colette audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Colette fan in United States is more female, around 32.2 years old, with strong Design Affinity tendencies and a notable affinity for Anastasia Beverly Hills.
The key figures that characterise the Colette profile in United States.
57.0% are female, 43.0% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 32.2 |
| Estimated audience size | 291,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 10% |
Where the Colette audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~7K | 7.67× | |
| 02 | Louisiana | ~10K | 3.72× | |
| 03 | Texas | ~50K | 2.02× | |
| 04 | Massachusetts | ~10K | 2.01× | |
| 05 | Ohio | ~20K | 1.81× | |
| 06 | New York | ~20K | 1.31× | |
| 07 | Kentucky | ~5K | 1.28× | |
| 08 | California | ~40K | 1.18× | |
| 09 | Rhode Island | ~1K | 1.12× | |
| 10 | Virginia | ~7K | 1.04× | |
| 11 | Maryland | ~5K | 1.02× | |
| 12 | Colorado | ~4K | 1.00× | |
| 13 | New Jersey | ~7K | 0.97× | |
| 14 | Oregon | ~3K | 0.97× | |
| 15 | Georgia | ~8K | 0.93× | |
| 16 | Mississippi | ~2K | 0.93× | |
| 17 | Hawaii | ~1K | 0.92× | |
| 18 | Maine | <1K | 0.91× | |
| 19 | Arizona | ~5K | 0.90× | |
| 20 | Alabama | ~4K | 0.90× | |
| 21 | Washington | ~5K | 0.89× | |
| 22 | Connecticut | ~3K | 0.89× | |
| 23 | Vermont | <1K | 0.88× | |
| 24 | Alaska | <1K | 0.86× | |
| 25 | North Dakota | <1K | 0.83× | |
| 26 | New Mexico | ~1K | 0.81× | |
| 27 | Florida | ~20K | 0.80× | |
| 28 | Illinois | ~8K | 0.80× | |
| 29 | New Hampshire | <1K | 0.80× | |
| 30 | North Carolina | ~7K | 0.79× | |
| 31 | Oklahoma | ~2K | 0.79× | |
| 32 | Minnesota | ~3K | 0.78× | |
| 33 | Nevada | ~2K | 0.78× | |
| 34 | Delaware | <1K | 0.78× | |
| 35 | Pennsylvania | ~7K | 0.77× | |
| 36 | Arkansas | ~2K | 0.77× | |
| 37 | Iowa | ~2K | 0.77× | |
| 38 | South Dakota | <1K | 0.77× | |
| 39 | Kansas | ~2K | 0.76× | |
| 40 | Idaho | ~1K | 0.76× | |
| 41 | Nebraska | ~1K | 0.76× | |
| 42 | Montana | <1K | 0.76× | |
| 43 | Missouri | ~3K | 0.73× | |
| 44 | West Virginia | <1K | 0.73× | |
| 45 | Indiana | ~4K | 0.72× | |
| 46 | Michigan | ~5K | 0.71× | |
| 47 | Tennessee | ~4K | 0.71× | |
| 48 | Utah | ~2K | 0.71× | |
| 49 | Wisconsin | ~3K | 0.69× | |
| 50 | South Carolina | ~3K | 0.68× |
The strongest cross-interests of the Colette audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madame Figaro | News | 412.98× | ||
| 02 | Elizabeth Gutiérrez | Movies & TV | 223.09× | ||
| 03 | Chadstone The Fashion Capital | Shopping | 207.46× | ||
| 04 | Guest of a Guest | Travel & Leisure | 204.09× | ||
| 05 | Foxtons | Business & Career | 183.37× | ||
| 06 | Aia | Business & Career | 148.34× | ||
| 07 | Cora (hypermarket) | Shopping | 144.74× | ||
| 08 | Anastasia Beverly Hills | Beauty & Wellness | 107.86× | ||
| 09 | Daniel Wellington | Fashion & Accessoires | 90.17× | ||
| 10 | M.A.N.D.Y. | Movies & TV | 81.55× | ||
| 11 | tarte cosmetics | Beauty & Wellness | 76.41× | ||
| 12 | Blush Boutique | Shopping | 71.00× | ||
| 13 | Kim Cattrall | Movies & TV | 29.50× | ||
| 14 | Bicep | Music & Radio | 28.77× | ||
| 15 | It Cosmetics | Beauty & Wellness | 26.43× | ||
| 16 | Riverdale | Movies & TV | 23.72× | ||
| 17 | Maurices | Fashion & Accessoires | 15.16× | ||
| 18 | Jewel-Osco | Shopping | 12.81× | ||
| 19 | Obsessed (2009 film) | Movies & TV | 9.39× | ||
| 20 | Dick Van Dyke | Movies & TV | 6.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.95× | |
| Luxury Orientation | PREMIUM | 1.63× | |
| Extroversion | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Career Orientation | POWER | 0.95× | |
| Risk Appetite | THRILL | 0.96× |
Colette has an estimated audience of 291,467 people in United States, concentrated in Texas and California.
57.0% of Colette fans are female, 43.0% are male, with an average age of 32.2 years.
Colette fans show strongest brand affinity for Anastasia Beverly Hills (107.86×), Elizabeth Gutiérrez (223.09×), and tarte cosmetics (76.41×) over the country average.
Colette fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Colette itself, the audience over-indexes on Elizabeth Gutiérrez (223.09×), tarte cosmetics (76.41×), Madame Figaro (412.98×), and Chadstone The Fashion Capital (207.46×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Colette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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