Huel Audience in United States

Huel logo

Huel has an estimated audience of 866,084 people in United States. 54.4% are female, 45.6% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Stamp collecting, Progressive rock, Product design.

The average Huel fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Stamp collecting, with strongest over-indexing on Keene, New Hampshire (169.6× the country average). Demographically, the Huel audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Huel fans

Demographic split for Huel audience in United States
MetricValue
Female54.4%
Male45.6%
Average age36.9
Estimated audience size866,084

Audience persona

The typical Huel fan in United States is balanced, around 36.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Huel in United States
RegionReachAffinity
California105,5821.11×
Texas65,8570.88×
New York56,4251.17×
Florida44,5950.76×
Illinois29,2631.01×
Pennsylvania28,1330.96×
Washington28,0891.62×
Ohio26,2620.98×
North Carolina23,4780.9×
Virginia23,1731.1×
Georgia22,7280.85×
Colorado22,2051.63×
Michigan21,3200.94×
New Jersey19,6970.89×
Massachusetts19,6751.15×
Arizona19,0161.08×
Tennessee15,4410.89×
Minnesota14,3501.16×
Indiana13,8760.88×
Oregon13,7411.38×
Missouri13,6580.98×
Maryland13,5030.91×
Wisconsin12,5150.96×
Utah10,2451.32×
South Carolina10,1320.78×
Alabama9,1740.76×
Nevada8,6271.03×
Kentucky8,3130.77×
Connecticut8,2110.95×
Oklahoma8,0240.83×
Louisiana7,1330.64×
Iowa7,0240.98×
Kansas6,9281.02×
Arkansas5,3520.75×
Idaho4,9941.15×
Nebraska4,4961.04×
New Mexico4,0770.94×
New Hampshire3,9021.14×
Mississippi3,6880.52×
Hawaii3,5910.96×
Maine3,3281.07×
Washington, District of Columbia3,3061.27×
West Virginia2,9950.74×
Montana2,6921.12×
Rhode Island2,5070.91×
Alaska2,4491.32×
North Dakota1,8941.06×
South Dakota1,8390.92×
Vermont1,6761.1×
Delaware1,6670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huel audience
BrandAffinityCategory
Keene, New Hampshire169.6×Travel & Leisure
Regional styles of Mexican music8.49×Music & Radio
Stamp collecting12.76×Home & Garden
Progressive rock4.18×Music & Radio
Product design3.04×Business & Career
Howard County, Maryland17.01×Travel & Leisure
Nationality2.04×Politics & Society
UK garage5.16×Music & Radio
Historic site3.91×Arts & Culture
Natural rubber1.84×Cars & Mobility
Urban Outfitters1.58×Shopping
Mangaka3.09×Literature
James Madison University8.9×Business & Career
Pro-Ject2.86×Music & Radio
Elsword10.07×Games
JDSU1.85×Business & Career
Staycation1.78×Home & Garden
Dunston, Tyne and Wear28.29×Travel & Leisure
Home staging2.78×Home & Garden
Queens College, City University of New York3.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huel audience
TraitClusterScore
Healthy LifestyleBALANCE1.41
Design AffinityPREMIUM1.27
SustainabilityBALANCE1.22
MindfulnessBALANCE1.2
Luxury OrientationPREMIUM1.2
LGBTQ+ IdentityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Huel
CountryShare
United Kingdom40.7%
United States20.8%
Japan8.2%

See Huel audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Huel have in United States?

Huel has an estimated audience of 866,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Huel fans?

54.4% of Huel fans are female, 45.6% are male, with an average age of 36.9 years.

Which brands do Huel fans like most?

Huel fans show strongest brand affinity for Keene, New Hampshire (169.6×), Regional styles of Mexican music (8.49×), and Stamp collecting (12.76×) over the country average.

Where do Huel fans live in United States?

Huel fans in United States are most concentrated in California (reach 105,582), Texas (reach 65,857), and New York (reach 56,425). These three regions account for the largest share of the active audience.

What other brands do Huel fans also like?

Beyond Huel itself, the audience over-indexes on Regional styles of Mexican music (8.49×), Stamp collecting (12.76×), Progressive rock (4.18×), and Product design (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.