iHerb Audience in United States
iHerb has an estimated audience of 1,759,678 people in United States. 60.5% are female, 39.5% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Israel, Mothercare, Bank account.
The average iHerb fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Israel, with strongest over-indexing on Lulu 黃路梓茵 (7.44× the country average). Demographically, the iHerb audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of iHerb fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.0 |
| Estimated audience size | 1,759,678 |
Audience persona
The typical iHerb fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 355,688 | 1.84× |
| New York | 195,338 | 1.99× |
| Florida | 131,959 | 1.11× |
| Texas | 129,285 | 0.85× |
| Pennsylvania | 86,722 | 1.46× |
| Illinois | 85,752 | 1.46× |
| New Jersey | 74,251 | 1.66× |
| Georgia | 55,509 | 1.02× |
| Washington | 52,757 | 1.49× |
| North Carolina | 50,781 | 0.96× |
| Virginia | 49,306 | 1.15× |
| Ohio | 48,717 | 0.9× |
| Massachusetts | 45,730 | 1.32× |
| Michigan | 45,312 | 0.98× |
| Maryland | 35,202 | 1.16× |
| Arizona | 34,940 | 0.97× |
| Oregon | 28,869 | 1.43× |
| Tennessee | 28,573 | 0.81× |
| Colorado | 25,777 | 0.93× |
| Wisconsin | 25,550 | 0.97× |
| Indiana | 24,297 | 0.76× |
| Minnesota | 22,828 | 0.91× |
| Missouri | 22,019 | 0.78× |
| South Carolina | 21,620 | 0.82× |
| Connecticut | 20,894 | 1.18× |
| Nevada | 18,819 | 1.11× |
| Alabama | 17,052 | 0.69× |
| Kentucky | 16,492 | 0.75× |
| Louisiana | 15,357 | 0.68× |
| Oklahoma | 12,340 | 0.63× |
| Utah | 11,422 | 0.72× |
| Iowa | 10,620 | 0.73× |
| Arkansas | 9,892 | 0.68× |
| Kansas | 9,404 | 0.68× |
| Mississippi | 8,475 | 0.58× |
| Washington, District of Columbia | 8,229 | 1.56× |
| Hawaii | 8,226 | 1.09× |
| Idaho | 8,177 | 0.93× |
| New Hampshire | 7,584 | 1.09× |
| New Mexico | 7,513 | 0.85× |
| Maine | 6,619 | 1.05× |
| West Virginia | 5,959 | 0.73× |
| Nebraska | 5,947 | 0.67× |
| Rhode Island | 5,010 | 0.89× |
| Delaware | 4,813 | 0.99× |
| Montana | 4,355 | 0.89× |
| Vermont | 3,719 | 1.2× |
| South Dakota | 3,107 | 0.76× |
| Alaska | 2,949 | 0.78× |
| North Dakota | 2,390 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 7.44× | Movies & TV |
| Elsword | 16.77× | Games |
| Israel | 1.7× | Travel & Leisure |
| Mothercare | 2.53× | Kids & Family |
| Bank account | 1.63× | Business & Career |
| UK garage | 3.39× | Music & Radio |
| Kansas | 1.54× | Travel & Leisure |
| Pro-Ject | 2.35× | Music & Radio |
| The Historian | 8.99× | Literature |
| Bugatti Chiron | 5.3× | Cars & Mobility |
| Historic site | 2.02× | Arts & Culture |
| Stamp collecting | 2.13× | Home & Garden |
| Mount Kilimanjaro | 7.3× | Travel & Leisure |
| Jeep Wagoneer | 2.42× | Cars & Mobility |
| Lahaina, Hawaii | 7.62× | Travel & Leisure |
| Home staging | 2.11× | Home & Garden |
| Goop | 2.14× | Internet & Social Media |
| Cam Ward | 1.53× | Sports |
| Fairy godmother | 2.79× | Literature |
| Governor of Michigan | 2.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Extroversion | THRILL | 1.16 |
| Sports Activity | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Mindfulness | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.6% |
| United States | 8.6% |
| Australia | 6.6% |
See iHerb audiences in other countries
More Nutrition audiences in United States
- Supernaturals (13,185,080)
- AG1 (2,056,614)
- Ensure (1,782,932)
- Premier Protein (870,190)
- Huel (866,084)
Frequently asked questions
How many fans does iHerb have in United States?
iHerb has an estimated audience of 1,759,678 people in United States, concentrated in California and New York.
What is the gender split and age of iHerb fans?
60.5% of iHerb fans are female, 39.5% are male, with an average age of 43.0 years.
Which brands do iHerb fans like most?
iHerb fans show strongest brand affinity for Lulu 黃路梓茵 (7.44×), Elsword (16.77×), and Israel (1.7×) over the country average.
Where do iHerb fans live in United States?
iHerb fans in United States are most concentrated in California (reach 355,688), New York (reach 195,338), and Florida (reach 131,959). These three regions account for the largest share of the active audience.
What other brands do iHerb fans also like?
Beyond iHerb itself, the audience over-indexes on Elsword (16.77×), Israel (1.7×), Mothercare (2.53×), and Bank account (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for iHerb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.