iHerb Audience in United States

iHerb logo

iHerb has an estimated audience of 1,759,678 people in United States. 60.5% are female, 39.5% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average iHerb fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the iHerb audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of iHerb fans

Demographic split for iHerb audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.0
Estimated audience size1,759,678

Audience persona

The typical iHerb fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for iHerb in United States
RegionReachAffinity
California355,6881.84×
New York195,3381.99×
Florida131,9591.11×
Texas129,2850.85×
Pennsylvania86,7221.46×
Illinois85,7521.46×
New Jersey74,2511.66×
Georgia55,5091.02×
Washington52,7571.49×
North Carolina50,7810.96×
Virginia49,3061.15×
Ohio48,7170.9×
Massachusetts45,7301.32×
Michigan45,3120.98×
Maryland35,2021.16×
Arizona34,9400.97×
Oregon28,8691.43×
Tennessee28,5730.81×
Colorado25,7770.93×
Wisconsin25,5500.97×
Indiana24,2970.76×
Minnesota22,8280.91×
Missouri22,0190.78×
South Carolina21,6200.82×
Connecticut20,8941.18×
Nevada18,8191.11×
Alabama17,0520.69×
Kentucky16,4920.75×
Louisiana15,3570.68×
Oklahoma12,3400.63×
Utah11,4220.72×
Iowa10,6200.73×
Arkansas9,8920.68×
Kansas9,4040.68×
Mississippi8,4750.58×
Washington, District of Columbia8,2291.56×
Hawaii8,2261.09×
Idaho8,1770.93×
New Hampshire7,5841.09×
New Mexico7,5130.85×
Maine6,6191.05×
West Virginia5,9590.73×
Nebraska5,9470.67×
Rhode Island5,0100.89×
Delaware4,8130.99×
Montana4,3550.89×
Vermont3,7191.2×
South Dakota3,1070.76×
Alaska2,9490.78×
North Dakota2,3900.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for iHerb audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Ronnie Coleman15.74×Sports
Kia Sportage16.77×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Google Maps2.69×Internet & Social Media
Indeed.com2.48×Business & Career
StubHub5.31×Travel & Leisure
MSN2.21×News
Capital One2.17×Business & Career
MoneyGram7.62×Business & Career
Staples (Canada)2.56×Business & Career
Payment card8.17×Fashion & Accessoires
Honda HR-V11.53×Cars & Mobility
Houston Astros3.64×Sports
Enterprise Rent-A-Car2.57×Cars & Mobility
Diane Keaton2.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by iHerb audience
TraitClusterScore
IndulgenceJOY1.29
ExtroversionTHRILL1.16
Sports ActivityPOWER1.15
Design AffinityPREMIUM1.15
Healthy LifestyleBALANCE1.13
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for iHerb
CountryShare
Japan15.6%
United States8.6%
Australia6.6%

See iHerb audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does iHerb have in United States?

iHerb has an estimated audience of 1,759,678 people in United States, concentrated in California and New York.

What is the gender split and age of iHerb fans?

60.5% of iHerb fans are female, 39.5% are male, with an average age of 43.0 years.

Which brands do iHerb fans like most?

iHerb fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do iHerb fans live in United States?

iHerb fans in United States are most concentrated in California (reach 355,688), New York (reach 195,338), and Florida (reach 131,959). These three regions account for the largest share of the active audience.

What other brands do iHerb fans also like?

Beyond iHerb itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for iHerb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.