iHerb Audience in Germany
iHerb has an estimated audience of 538,098 people in Germany. 61.1% are female, 38.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Malayalam, Progressive rock, Space Cowboys, Software engineer.
The average iHerb fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Malayalam, Progressive rock, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the iHerb audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of iHerb fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.2 |
| Estimated audience size | 538,098 |
Audience persona
The typical iHerb fan in Germany is more female, around 41.2 years old, with strong Sports Activity tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,610 | 1.02× |
| Bayern | 111,157 | 1.29× |
| Baden-Württemberg | 86,479 | 1.18× |
| Hessen | 59,307 | 1.45× |
| Niedersachsen | 49,819 | 0.95× |
| Berlin | 41,407 | 1.72× |
| Rheinland-Pfalz | 27,092 | 1× |
| Sachsen | 21,511 | 0.82× |
| Schleswig-Holstein | 14,792 | 0.77× |
| Hamburg | 13,678 | 1.12× |
| Brandenburg | 13,178 | 0.79× |
| Thüringen | 10,104 | 0.74× |
| Sachsen-Anhalt | 8,997 | 0.65× |
| Mecklenburg-Vorpommern | 5,941 | 0.58× |
| Bremen | 5,273 | 1.15× |
| Saarland | 5,192 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Malayalam | 10.36× | Politics & Society |
| Progressive rock | 1.97× | Music & Radio |
| Space Cowboys | 10.33× | Movies & TV |
| Software engineer | 10.35× | Technology & Electronics |
| Home Delivery | 1.73× | Food & Beverages |
| Staycation | 1.93× | Home & Garden |
| Huizen | 2.91× | Travel & Leisure |
| Theocracy | 4.9× | Music & Radio |
| Magazine (band) | 2.29× | Music & Radio |
| Volvo V60 | 1.85× | Cars & Mobility |
| Coworking | 1.58× | Business & Career |
| N'Golo Kanté | 1.95× | Sports |
| Efficiency | 3.79× | Business & Career |
| Homesteading | 2.18× | Home & Garden |
| Gender-neutral language | 1.87× | Politics & Society |
| Information sensitivity | 1.74× | Technology & Electronics |
| Opposition (politics) | 1.96× | Politics & Society |
| Chromebook | 2.09× | Technology & Electronics |
| Celtic mythology | 1.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.59 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Sustainability | BALANCE | 1.23 |
| Indulgence | JOY | 1.17 |
| Mindfulness | BALANCE | 1.15 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.6% |
| United States | 8.6% |
| Australia | 6.6% |
See iHerb audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
Frequently asked questions
How many fans does iHerb have in Germany?
iHerb has an estimated audience of 538,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of iHerb fans?
61.1% of iHerb fans are female, 38.9% are male, with an average age of 41.2 years.
Which brands do iHerb fans like most?
iHerb fans show strongest brand affinity for Kieser Training (14.62×), Malayalam (10.36×), and Progressive rock (1.97×) over the country average.
Where do iHerb fans live in Germany?
iHerb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,610), Bayern (reach 111,157), and Baden-Württemberg (reach 86,479). These three regions account for the largest share of the active audience.
What other brands do iHerb fans also like?
Beyond iHerb itself, the audience over-indexes on Malayalam (10.36×), Progressive rock (1.97×), Space Cowboys (10.33×), and Software engineer (10.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for iHerb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.