Rascasse Audience Intelligence

Quiznos Target Market in United States

A data profile of the people who buy, follow and care about Quiznos in United States — modelled from more than twelve digital signal sources. Quiznos has an estimated audience of 2,009,693 people in United States.

#26among Fast food restaurants in United States#1438among Brand in United States#858in Food & Beverages

The average Quiznos fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy John's, Jersey Mike's Subs, Potbelly Sandwich Works, with strongest over-indexing on Jimmy John's (23.52× the country average).

Demographically, the Quiznos audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quiznos fan in United States is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Jimmy John's.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quiznos profile in United States.

Audience size
2M
in United States
Gender
53.1%♀
46.9% male
Age
38.7
average years
Country rank
#14174
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Quiznos

53.1% are female, 46.9% are male, average age 38.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Quiznos audience in United States
MetricValue
Female53.1%
Male46.9%
Average age38.7
Estimated audience size2,009,693
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Quiznos audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

66.6%

of the worldwide Quiznos audience comes from United States.

Worldwide audience distribution share by country for Quiznos
CountryShare
United States66.6%
Canada14.3%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quiznos audience in United States is strongest.

Fig. 05

Top regions by affinity

Quiznos customers by region in United States
#RegionReachAffinity×
01Wyoming~10K3.77×
02Nebraska~30K2.68×
03Washington~90K2.22×
04Colorado~70K2.16×
05Iowa~40K2.11×
06Hawaii~20K1.89×
07North Dakota~8K1.88×
08Nevada~30K1.55×
09South Dakota~7K1.54×
10Minnesota~40K1.42×
11Arizona~60K1.34×
12Utah~20K1.28×
13Louisiana~30K1.26×
14Michigan~70K1.24×
15Oklahoma~30K1.23×
16Illinois~70K1.11×
17Wisconsin~30K1.08×
18Missouri~30K1.06×
19Arkansas~20K1.04×
20Indiana~40K0.96×
21Texas~200K0.92×
22Kansas~10K0.90×
23California~200K0.85×
24Oregon~20K0.85×
25Maryland~30K0.81×
26Tennessee~30K0.76×
27Mississippi~10K0.75×
28Montana~4K0.75×
29North Carolina~40K0.74×
30Ohio~40K0.71×
31Idaho~7K0.70×
32Florida~90K0.66×
33New Mexico~7K0.65×
34Virginia~30K0.64×
35Georgia~40K0.62×
36Kentucky~10K0.59×
37Alabama~20K0.58×
38Delaware~3K0.57×
39Alaska~2K0.57×
40West Virginia~5K0.56×
41Washington, District of Columbia~3K0.56×
42New Hampshire~4K0.49×
43South Carolina~10K0.46×
44Maine~3K0.46×
45Pennsylvania~30K0.45×
46Connecticut~9K0.45×
47Rhode Island~3K0.45×
48New Jersey~20K0.37×
49Massachusetts~10K0.37×
50New York~40K0.36×
Fig. 06

Affinity by region

Affinity by region — Quiznos, United States
0.36×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quiznos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quiznos audience
#·InterestCategoryAffinity×
01Potbelly Sandwich WorksFood & Beverages28.71×
02Thandie NewtonMovies & TV23.89×
03Jimmy John'sFood & Beverages23.52×
04Jersey Mike's SubsFood & Beverages21.84×
05Firehouse SubsFood & Beverages19.16×
06Hardee'sFood & Beverages14.53×
07Jack in the BoxFood & Beverages14.22×
08Shake ShackFood & Beverages11.83×
09Zaxby'sFood & Beverages11.37×
10Five GuysFood & Beverages11.24×
11Penn Station (restaurant)Food & Beverages10.23×
12WhataburgerFood & Beverages9.97×
13SubwayFood & Beverages9.01×
14Arby'sFood & Beverages7.55×
15Panera BreadFood & Beverages7.39×
16Chipotle Mexican GrillFood & Beverages7.24×
17Taco BellFood & Beverages7.13×
18Panda ExpressFood & Beverages7.05×
19Little CaesarsFood & Beverages5.88×
20Wendy'sFood & Beverages5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quiznos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quiznos audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.46×
ExtroversionTHRILL1.28×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quiznos audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.89×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Quiznos's target market in United States?

Quiznos's target market in United States covers an estimated 2,009,693 people, concentrated in California and Texas.

02

What is the gender split and age of Quiznos customers?

53.1% of the Quiznos audience are female, 46.9% are male, with an average age of 38.7 years.

03

Which brands do Quiznos fans like most?

Quiznos fans show strongest brand affinity for Jimmy John's (23.52×), Jersey Mike's Subs (21.84×), and Potbelly Sandwich Works (28.71×) over the country average.

04

Where do Quiznos fans live in United States?

Quiznos fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Quiznos fans also like?

Beyond Quiznos itself, the audience over-indexes on Jersey Mike's Subs (21.84×), Potbelly Sandwich Works (28.71×), Jack in the Box (14.22×), and Subway (9.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See Quiznos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quiznos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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