Quiznos Audience in United States

Quiznos logo

Quiznos has an estimated audience of 2,016,989 people in United States. 53.1% are female, 46.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Potbelly Sandwich Works, Jack in the Box, Subway, Firehouse Subs, Taco Bell.

The average Quiznos fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Potbelly Sandwich Works, Jack in the Box, Subway, with strongest over-indexing on Potbelly Sandwich Works (28.71× the country average). Demographically, the Quiznos audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Quiznos fans

Demographic split for Quiznos audience in United States
MetricValue
Female53.1%
Male46.9%
Average age38.7
Estimated audience size2,016,989

Audience persona

The typical Quiznos fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Potbelly Sandwich Works.

Top regions in United States

Top regions ranked by reach for Quiznos in United States
RegionReachAffinity
California201,4940.91×
Texas170,0050.98×
Florida99,3730.73×
Washington91,1292.25×
Illinois80,0931.19×
Michigan72,9431.38×
Colorado68,9822.17×
Arizona59,2431.44×
North Carolina53,7190.89×
New York47,4960.42×
Ohio47,1040.76×
Minnesota43,0451.49×
Georgia40,2520.65×
Indiana38,4101.04×
Virginia34,5490.7×
Pennsylvania34,0460.5×
Louisiana33,5511.29×
Iowa32,5811.96×
Wisconsin31,4791.04×
Missouri31,4210.97×
Tennessee30,8340.76×
Maryland29,6280.85×
Oklahoma26,8231.2×
Nebraska26,4142.61×
Utah21,9671.22×
Oregon21,7410.94×
Nevada21,1161.08×
New Jersey21,0490.41×
Arkansas17,7731.07×
Massachusetts16,5490.42×
Alabama15,3310.54×
Kentucky15,1350.6×
South Carolina14,8230.49×
Kansas14,7530.93×
Mississippi12,8430.77×
Hawaii12,2211.41×
Connecticut9,8190.49×
Wyoming9,7323.26×
Idaho7,6990.76×
North Dakota7,2451.75×
New Mexico7,1460.71×
South Dakota6,7601.45×
West Virginia4,8480.52×
Montana4,1680.74×
New Hampshire3,8830.49×
Delaware3,2770.59×
Washington, District of Columbia3,1940.53×
Maine2,9450.41×
Rhode Island2,3340.36×
Alaska2,0010.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quiznos audience
BrandAffinityCategory
Potbelly Sandwich Works28.71×Food & Beverages
Jack in the Box14.22×Food & Beverages
Subway9.01×Food & Beverages
Firehouse Subs19.16×Food & Beverages
Taco Bell7.13×Food & Beverages
Whataburger9.97×Food & Beverages
Five Guys11.24×Food & Beverages
Panda Express7.05×Food & Beverages
Panera Bread7.39×Food & Beverages
Chipotle Mexican Grill7.24×Food & Beverages
Shake Shack11.83×Food & Beverages
Hardee's14.53×Food & Beverages
Thandie Newton23.89×Movies & TV
Zaxby's11.37×Food & Beverages
Arby's7.55×Food & Beverages
Sirens17.68×Movies & TV
Little Caesars5.88×Food & Beverages
Chick-fil-A4.25×Food & Beverages
Penn Station (restaurant)10.23×Food & Beverages
Schlotzsky's17.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quiznos audience
TraitClusterScore
IndulgenceJOY2.47
Convenience OrientationPREMIUM2.37
LGBTQ+ IdentityOPEN1.99
Family OrientationCONSERVATISM1.62
Urban LifestyleOPEN1.46
Design AffinityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Quiznos
CountryShare
United States66.6%
Canada14.3%
Japan2.2%

See Quiznos audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Quiznos have in United States?

Quiznos has an estimated audience of 2,016,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Quiznos fans?

53.1% of Quiznos fans are female, 46.9% are male, with an average age of 38.7 years.

Which brands do Quiznos fans like most?

Quiznos fans show strongest brand affinity for Potbelly Sandwich Works (28.71×), Jack in the Box (14.22×), and Subway (9.01×) over the country average.

Where do Quiznos fans live in United States?

Quiznos fans in United States are most concentrated in California (reach 201,494), Texas (reach 170,005), and Florida (reach 99,373). These three regions account for the largest share of the active audience.

What other brands do Quiznos fans also like?

Beyond Quiznos itself, the audience over-indexes on Jack in the Box (14.22×), Subway (9.01×), Firehouse Subs (19.16×), and Taco Bell (7.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quiznos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.