Rascasse Audience Intelligence

Ayurveda Audience in United States

A data profile of the people who buy, follow and care about Ayurveda in United States — modelled from more than twelve digital signal sources. Ayurveda has an estimated audience of 4,419,097 people in United States.

#4069among Topic in United States#299in Health

The average Ayurveda fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Healthy food, Psychology Today, Human hair growth, with strongest over-indexing on Healthy food (5.28× the country average).

Demographically, the Ayurveda audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ayurveda fan in United States is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Healthy food.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ayurveda profile in United States.

Audience size
4.4M
in United States
Gender
79.3%♀
20.7% male
Age
43.6
average years
Country rank
#7394
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ayurveda fans

79.3% are female, 20.7% are male, average age 43.6.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Ayurveda audience in United States
MetricValue
Female79.3%
Male20.7%
Average age43.6
Estimated audience size4,419,097
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Ayurveda audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Ayurveda audience comes from United States.

Worldwide audience distribution share by country for Ayurveda
CountryShare
India33.3%
United States15.0%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ayurveda audience in United States is strongest.

Fig. 05

Top regions by affinity

Ayurveda fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K1.68×
02Vermont~10K1.59×
03Hawaii~20K1.26×
04Maine~20K1.25×
05California~600K1.23×
06Colorado~80K1.22×
07Massachusetts~100K1.19×
08Washington~100K1.18×
09Oregon~60K1.18×
10New Hampshire~20K1.18×
11New Mexico~30K1.16×
12New York~300K1.15×
13Florida~300K1.13×
14Alaska~10K1.12×
15Connecticut~50K1.11×
16Idaho~20K1.08×
17Montana~10K1.08×
18New Jersey~100K1.07×
19Arizona~100K1.07×
20Utah~40K1.06×
21Washington, District of Columbia~10K1.06×
22North Carolina~100K1.05×
23Nebraska~20K1.03×
24Maryland~80K1.01×
25Rhode Island~10K1.00×
26Illinois~100K0.94×
27Tennessee~80K0.94×
28Georgia~100K0.93×
29Nevada~40K0.93×
30Texas~300K0.92×
31Wisconsin~60K0.91×
32Minnesota~60K0.91×
33Pennsylvania~100K0.90×
34South Carolina~60K0.90×
35Ohio~100K0.89×
36Michigan~100K0.89×
37Delaware~10K0.87×
38Louisiana~50K0.86×
39Missouri~60K0.85×
40Arkansas~30K0.83×
41Kansas~30K0.83×
42Kentucky~40K0.81×
43Iowa~30K0.80×
44West Virginia~20K0.80×
45South Dakota~8K0.80×
46Indiana~60K0.79×
47Oklahoma~40K0.79×
48Alabama~50K0.78×
49North Dakota~7K0.77×
50Mississippi~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Ayurveda, United States
0.68×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ayurveda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ayurveda audience
#·InterestCategoryAffinity×
01EenaduNews9.28×
02Healthy foodHealth5.28×
03Psychology TodayHealth3.63×
04Hostelling InternationalTravel & Leisure3.59×
05Human hair growthHealth3.47×
06DigestionHealth3.12×
07Zoom (TV channel)Technology & Electronics2.89×
08TasteFashion & Accessoires2.86×
09Google NewsNews2.85×
10Natural productFood & Beverages2.67×
11HerbFood & Beverages2.65×
12Animal Liberation OrchestraMusic & Radio2.46×
13Organic foodFood & Beverages2.11×
14Well-beingHealth2.11×
15Trader Joe'sShopping1.95×
16Quality of lifeHealth1.81×
17Health & wellnessHealth1.79×
18Personal developmentBusiness & Career1.70×
19MedicineBusiness & Career1.60×
20VideoMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ayurveda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ayurveda audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
SpiritualityBALANCE1.49×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ayurveda audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ayurveda have in United States?

Ayurveda has an estimated audience of 4,419,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ayurveda fans?

79.3% of Ayurveda fans are female, 20.7% are male, with an average age of 43.6 years.

03

Which brands do Ayurveda fans like most?

Ayurveda fans show strongest brand affinity for Healthy food (5.28×), Psychology Today (3.63×), and Human hair growth (3.47×) over the country average.

04

Where do Ayurveda fans live in United States?

Ayurveda fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ayurveda fans also like?

Beyond Ayurveda itself, the audience over-indexes on Psychology Today (3.63×), Human hair growth (3.47×), Eenadu (9.28×), and Organic food (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Ayurveda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ayurveda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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