A data profile of the people who buy, follow and care about Nissan in Poland — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 1,464,474 people in Poland.
Nissan has an estimated audience of 1,464,474 people in Poland. 31.4% are female, 68.6% are male, average age 37.0. Top brand affinities: Škoda Auto, Renault, Nissan Qashqai, Hyundai Tucson, SUVs.
Top brand affinities include Škoda Auto, Renault, Nissan Qashqai, with strongest over-indexing on Škoda Auto (2.56× the country average).
Demographically, the Nissan audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Nissan fan in Poland is more male, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Nissan profile in Poland.
31.4% are female, 68.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 37.0 |
| Estimated audience size | 1,464,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Nissan audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nissan Juke | Cars & Mobility | 5.09× | ||
| 02 | Nissan Qashqai | Cars & Mobility | 4.24× | ||
| 03 | Renault Captur | Cars & Mobility | 4.03× | ||
| 04 | Hyundai Tucson | Cars & Mobility | 4.01× | ||
| 05 | Renault | Cars & Mobility | 3.78× | ||
| 06 | Peugeot 3008 | Cars & Mobility | 3.67× | ||
| 07 | Toyota RAV4 | Cars & Mobility | 3.61× | ||
| 08 | Škoda Kodiaq | Cars & Mobility | 3.56× | ||
| 09 | Ford Kuga | Cars & Mobility | 3.51× | ||
| 10 | Kia Sportage | Cars & Mobility | 3.10× | ||
| 11 | Hyundai | Cars & Mobility | 2.94× | ||
| 12 | Volvo XC60 | Cars & Mobility | 2.68× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.56× | ||
| 14 | Toyota | Cars & Mobility | 2.47× | ||
| 15 | Volkswagen | Cars & Mobility | 2.39× | ||
| 16 | Used car | Cars & Mobility | 2.32× | ||
| 17 | SUVs | Cars & Mobility | 2.15× | ||
| 18 | Transport | Cars & Mobility | 1.68× | ||
| 19 | Poczta Polska | Business & Career | 1.65× | ||
| 20 | BP | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Quality Awareness | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.40× | |
| Design Affinity | PREMIUM | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.44× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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