A data profile of the people who buy, follow and care about Plus (supermarket) in Poland — modelled from more than twelve digital signal sources. Plus (supermarket) has an estimated audience of 1,457,035 people in Poland.
Plus (supermarket) has an estimated audience of 1,457,035 people in Poland. 69.1% are female, 30.9% are male, average age 33.5. Top brand affinities: MBank, Carrefour, Circle K, BP, BNP Paribas.
Top brand affinities include MBank, Carrefour, Circle K, with strongest over-indexing on MBank (1.74× the country average).
Demographically, the Plus (supermarket) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Plus (supermarket) fan in Poland is more female, around 33.5 years old, with strong DIY Mentality tendencies and a notable affinity for MBank.
The key figures that characterise the Plus (supermarket) profile in Poland.
69.1% are female, 30.9% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 33.5 |
| Estimated audience size | 1,457,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Plus (supermarket) audience comes from Poland.
| Country | Share |
|---|---|
| Netherlands | 35.1% |
| India | 14.5% |
| Poland | 11.2% |
The strongest cross-interests of the Plus (supermarket) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.ON | Home & Garden | 3.21× | ||
| 02 | Circle K | Shopping | 2.71× | ||
| 03 | Hardware store | Home & Garden | 2.47× | ||
| 04 | Retail banking | Business & Career | 2.46× | ||
| 05 | BNP Paribas | Business & Career | 2.32× | ||
| 06 | Scotch whisky | Food & Beverages | 2.19× | ||
| 07 | Hypermarket | Shopping | 1.86× | ||
| 08 | Carrefour | Shopping | 1.81× | ||
| 09 | MBank | Business & Career | 1.74× | ||
| 10 | Credit cards | Business & Career | 1.74× | ||
| 11 | Supermarket | Shopping | 1.73× | ||
| 12 | Energy drinks | Food & Beverages | 1.68× | ||
| 13 | BP | Cars & Mobility | 1.65× | ||
| 14 | T-Mobile | Technology & Electronics | 1.65× | ||
| 15 | Vodka | Food & Beverages | 1.65× | ||
| 16 | OLX | Shopping | 1.64× | ||
| 17 | Home Appliances | Home & Garden | 1.61× | ||
| 18 | Computer hardware | Technology & Electronics | 1.61× | ||
| 19 | Solar energy | Home & Garden | 1.53× | ||
| 20 | Cloud computing | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.46× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Early Adopter Mentality | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Plus (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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