A data profile of the people who buy, follow and care about Renault in Poland — modelled from more than twelve digital signal sources. Renault has an estimated audience of 1,705,130 people in Poland.
Renault has an estimated audience of 1,705,130 people in Poland. 29.2% are female, 70.8% are male, average age 38.4. Top brand affinities: Škoda Auto, Renault Captur, Hyundai, Hyundai Tucson, Nissan Qashqai.
Top brand affinities include Škoda Auto, Renault Captur, Hyundai, with strongest over-indexing on Škoda Auto (2.66× the country average).
Demographically, the Renault audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Renault fan in Poland is more male, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Renault profile in Poland.
29.2% are female, 70.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 38.4 |
| Estimated audience size | 1,705,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
The strongest cross-interests of the Renault audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault Captur | Cars & Mobility | 5.68× | ||
| 02 | Hyundai Tucson | Cars & Mobility | 3.97× | ||
| 03 | Nissan Qashqai | Cars & Mobility | 3.87× | ||
| 04 | Ford Kuga | Cars & Mobility | 3.83× | ||
| 05 | Toyota RAV4 | Cars & Mobility | 3.71× | ||
| 06 | Hyundai | Cars & Mobility | 3.70× | ||
| 07 | Škoda Kodiaq | Cars & Mobility | 3.70× | ||
| 08 | Nissan | Cars & Mobility | 3.57× | ||
| 09 | Peugeot 3008 | Cars & Mobility | 3.54× | ||
| 10 | Peugeot | Cars & Mobility | 3.44× | ||
| 11 | Kia Sportage | Cars & Mobility | 3.20× | ||
| 12 | Volvo XC60 | Cars & Mobility | 2.80× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.66× | ||
| 14 | Toyota | Cars & Mobility | 2.38× | ||
| 15 | Volkswagen | Cars & Mobility | 2.33× | ||
| 16 | SUVs | Cars & Mobility | 2.19× | ||
| 17 | Transport | Cars & Mobility | 1.77× | ||
| 18 | Poczta Polska | Business & Career | 1.74× | ||
| 19 | BP | Cars & Mobility | 1.73× | ||
| 20 | Google Maps | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.34× | |
| Price Sensitivity | PREMIUM | 1.12× | |
| Quality Awareness | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.30× | |
| Healthy Lifestyle | BALANCE | 0.32× | |
| Design Affinity | PREMIUM | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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