A data profile of the people who buy, follow and care about Furniture in Poland — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 8,795,997 people in Poland.
Furniture has an estimated audience of 8,795,997 people in Poland. 66.4% are female, 33.6% are male, average age 42.9. Top brand affinities: Super Express, Office 365, Smyk, Black Red White, Chair.
Top brand affinities include Super Express, Office 365, Smyk, with strongest over-indexing on Super Express (1.64× the country average).
Demographically, the Furniture audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Furniture fan in Poland is more female, around 42.9 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Furniture profile in Poland.
66.4% are female, 33.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 42.9 |
| Estimated audience size | 8,795,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Furniture audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memory foam | Home & Garden | 2.58× | ||
| 02 | Tablecloth | Home & Garden | 2.39× | ||
| 03 | Epilator | Beauty & Wellness | 2.12× | ||
| 04 | Mahjong | Games | 2.11× | ||
| 05 | Bonprix | Shopping | 1.89× | ||
| 06 | Office 365 | Technology & Electronics | 1.85× | ||
| 07 | Microsoft Teams | Technology & Electronics | 1.85× | ||
| 08 | Magnolia (film) | Movies & TV | 1.81× | ||
| 09 | Chopin (vodka) | Food & Beverages | 1.77× | ||
| 10 | Vendor | Business & Career | 1.76× | ||
| 11 | Plus-size clothing | Fashion & Accessoires | 1.75× | ||
| 12 | Curtain | Home & Garden | 1.75× | ||
| 13 | Child development | Business & Career | 1.70× | ||
| 14 | Ready-to-assemble furniture | Home & Garden | 1.66× | ||
| 15 | Super Express | News | 1.64× | ||
| 16 | Chair | Home & Garden | 1.63× | ||
| 17 | Black Red White | Home & Garden | 1.54× | ||
| 18 | Couch | Home & Garden | 1.54× | ||
| 19 | MSN | News | 1.53× | ||
| 20 | Smyk | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Quality Awareness | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Sustainability | BALANCE | 0.64× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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