A data profile of the people who buy, follow and care about Furniture in Colombia — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 5,494,601 people in Colombia.
Furniture has an estimated audience of 5,494,601 people in Colombia. 61.4% are female, 38.6% are male, average age 37.8. Top brand affinities: Chair, Ravenna, Positive real numbers, L'Bel, Eldorado, Misiones.
Top brand affinities include Chair, Ravenna, Positive real numbers, with strongest over-indexing on Chair (1.59× the country average).
Demographically, the Furniture audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Furniture fan in Colombia is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for Chair.
The key figures that characterise the Furniture profile in Colombia.
61.4% are female, 38.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.8 |
| Estimated audience size | 5,494,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Furniture audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 2.07× | ||
| 02 | Bed base | Home & Garden | 1.80× | ||
| 03 | Tax break | Politics & Society | 1.80× | ||
| 04 | Incentive | Business & Career | 1.79× | ||
| 05 | Eldorado, Misiones | Travel & Leisure | 1.78× | ||
| 06 | Stitch (textile arts) | Fashion & Accessoires | 1.74× | ||
| 07 | Corn starch | Food & Beverages | 1.73× | ||
| 08 | Child safety seat | Kids & Family | 1.60× | ||
| 09 | Infant bed | Home & Garden | 1.60× | ||
| 10 | Chair | Home & Garden | 1.59× | ||
| 11 | Auction | Shopping | 1.58× | ||
| 12 | Victoria Ruffo | Movies & TV | 1.58× | ||
| 13 | Satellite Internet access | Technology & Electronics | 1.58× | ||
| 14 | L'Bel | Shopping | 1.56× | ||
| 15 | Maggi | Food & Beverages | 1.56× | ||
| 16 | Ravenna | Travel & Leisure | 1.55× | ||
| 17 | Positive real numbers | Technology & Electronics | 1.55× | ||
| 18 | Sewing needle | Home & Garden | 1.54× | ||
| 19 | Paleolithic | Politics & Society | 1.51× | ||
| 20 | Alameda, California | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.01× | |
| Indulgence | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Individualism | JOY | 0.71× | |
| Career Orientation | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.