A data profile of the people who buy, follow and care about Furniture in Indonesia — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 7,111,934 people in Indonesia.
The average Furniture fan in Indonesia is 38.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Central Java, East Java.
Top brand affinities include Kebaya, Tunic, Web fiction, with strongest over-indexing on Kebaya (1.61× the country average).
Demographically, the Furniture audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Furniture fan in Indonesia is balanced, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Kebaya.
The key figures that characterise the Furniture profile in Indonesia.
48.3% are female, 51.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.4 |
| Estimated audience size | 7,111,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 28% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Furniture audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
Where the Furniture audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~400K | 2.73× | |
| 02 | Banten | ~500K | 1.64× | |
| 03 | Special Region of Yogyakarta | ~200K | 1.44× | |
| 04 | Bangka-Belitung Islands | ~50K | 1.35× | |
| 05 | Central Java | ~900K | 1.34× | |
| 06 | Riau Islands | ~100K | 1.31× | |
| 07 | Central Kalimantan | ~80K | 1.31× | |
| 08 | Jakarta | ~700K | 1.25× | |
| 09 | Lampung | ~200K | 1.22× | |
| 10 | West Kalimantan | ~100K | 1.15× | |
| 11 | South Kalimantan | ~100K | 1.14× | |
| 12 | Southeast Sulawesi | ~60K | 1.11× | |
| 13 | East Kalimantan | ~100K | 1.07× | |
| 14 | West Java | ~1M | 1.04× | |
| 15 | South Sumatra | ~200K | 0.96× | |
| 16 | East Java | ~700K | 0.95× | |
| 17 | Bengkulu | ~50K | 0.95× | |
| 18 | North Kalimantan | ~20K | 0.95× | |
| 19 | Jambi | ~70K | 0.89× | |
| 20 | West Sumatra | ~100K | 0.88× | |
| 21 | West Papua | ~20K | 0.88× | |
| 22 | West Nusa Tenggara | ~80K | 0.86× | |
| 23 | Central Sulawesi | ~60K | 0.86× | |
| 24 | Riau | ~100K | 0.85× | |
| 25 | West Sulawesi | ~30K | 0.85× | |
| 26 | South Sulawesi | ~200K | 0.84× | |
| 27 | Gorontalo (disambiguation)(2) | ~30K | 0.82× | |
| 28 | Papua (province) | ~30K | 0.79× | |
| 29 | North Maluku | ~20K | 0.78× | |
| 30 | North Sulawesi | ~60K | 0.75× | |
| 31 | Maluku | ~20K | 0.75× | |
| 32 | North Sumatra | ~200K | 0.68× | |
| 33 | Aceh | ~60K | 0.65× | |
| 34 | East Nusa Tenggara | ~50K | 0.64× |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teak | Home & Garden | 2.01× | ||
| 02 | Web fiction | Literature | 1.98× | ||
| 03 | Nursing bra | Fashion & Accessoires | 1.75× | ||
| 04 | Tunic | Fashion & Accessoires | 1.71× | ||
| 05 | Baby powder | Kids & Family | 1.70× | ||
| 06 | Infant bodysuit | Kids & Family | 1.70× | ||
| 07 | Infant bed | Home & Garden | 1.70× | ||
| 08 | Pampers | Kids & Family | 1.68× | ||
| 09 | Bed sheet | Home & Garden | 1.67× | ||
| 10 | Jepara | Travel & Leisure | 1.63× | ||
| 11 | Table (furniture) | Home & Garden | 1.62× | ||
| 12 | Kebaya | Fashion & Accessoires | 1.61× | ||
| 13 | Infant clothing | Kids & Family | 1.60× | ||
| 14 | Breast pump | Kids & Family | 1.60× | ||
| 15 | Pajamas | Fashion & Accessoires | 1.59× | ||
| 16 | Diaper bag | Kids & Family | 1.58× | ||
| 17 | Panties | Fashion & Accessoires | 1.57× | ||
| 18 | Sofa bed | Home & Garden | 1.55× | ||
| 19 | Breastfeeding | Kids & Family | 1.54× | ||
| 20 | Baby toys | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.72× | |
| Risk Appetite | THRILL | 0.89× | |
| Need for Security | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Design Affinity | PREMIUM | 0.48× | |
| Travelling | THRILL | 0.52× |
Furniture has an estimated audience of 7,111,934 people in Indonesia, concentrated in West Java and Central Java.
48.3% of Furniture fans are female, 51.7% are male, with an average age of 38.4 years.
Furniture fans show strongest brand affinity for Kebaya (1.61×), Tunic (1.71×), and Web fiction (1.98×) over the country average.
Furniture fans in Indonesia are most concentrated in West Java (reach ~1M), Central Java (reach ~900K), and East Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Furniture itself, the audience over-indexes on Tunic (1.71×), Web fiction (1.98×), Breastfeeding (1.54×), and Baby powder (1.7×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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