A data profile of the people who buy, follow and care about Furniture in South Africa — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 3,443,352 people in South Africa.
Furniture has an estimated audience of 3,443,352 people in South Africa. 58.9% are female, 41.1% are male, average age 39.0. Top brand affinities: Peruvian cuisine, Oxford Street, Boston College, Bertrand Russell, Fair dealing.
Top brand affinities include Peruvian cuisine, Oxford Street, Boston College, with strongest over-indexing on Peruvian cuisine (1.51× the country average).
Demographically, the Furniture audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Furniture fan in South Africa is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Peruvian cuisine.
The key figures that characterise the Furniture profile in South Africa.
58.9% are female, 41.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.0 |
| Estimated audience size | 3,443,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Furniture audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fair dealing | Technology & Electronics | 1.70× | ||
| 02 | Boston College | Business & Career | 1.66× | ||
| 03 | Spear of Destiny | Music & Radio | 1.64× | ||
| 04 | Zitmaxx | Home & Garden | 1.64× | ||
| 05 | The Masie | Home & Garden | 1.58× | ||
| 06 | Bertrand Russell | Literature | 1.56× | ||
| 07 | Oxford Street | Travel & Leisure | 1.52× | ||
| 08 | Peruvian cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Travelling | THRILL | 0.54× | |
| Social Media Usage | JOY | 0.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Healthy Lifestyle | BALANCE | 0.47× | |
| Social Media Usage | JOY | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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