A data profile of the people who buy, follow and care about Beer in Australia — modelled from more than twelve digital signal sources. Beer has an estimated audience of 7,310,520 people in Australia.
The average Beer fan in Australia is 43.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Connect Four, Paulaner Brewery, Raúl Castro, with strongest over-indexing on Connect Four (1.52× the country average).
Demographically, the Beer audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 8 regions tracked by Rascasse.
The typical Beer fan in Australia is balanced, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Connect Four.
The key figures that characterise the Beer profile in Australia.
49.7% are female, 50.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.2 |
| Estimated audience size | 7,310,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Beer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.18× | |
| 02 | Western Australia | ~900K | 1.09× | |
| 03 | Queensland | ~2M | 1.04× | |
| 04 | Northern Territory | ~70K | 1.04× | |
| 05 | South Australia | ~600K | 1.00× | |
| 06 | Victoria | ~2M | 0.92× | |
| 07 | New South Wales | ~2.5M | 0.91× | |
| 08 | Australian Capital Territory | ~100K | 0.81× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sangrita | Food & Beverages | 1.69× | ||
| 02 | Ottakringer | Food & Beverages | 1.69× | ||
| 03 | Freiberger | Food & Beverages | 1.69× | ||
| 04 | Köstritzer | Food & Beverages | 1.69× | ||
| 05 | Haake-Beck | Food & Beverages | 1.69× | ||
| 06 | Paulaner Brewery | Food & Beverages | 1.60× | ||
| 07 | Löwenbräu | Food & Beverages | 1.58× | ||
| 08 | Connect Four | Games | 1.52× | ||
| 09 | Raúl Castro | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.97× | |
| DIY Mentality | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Beer has an estimated audience of 7,310,520 people in Australia, concentrated in New South Wales and Victoria.
49.7% of Beer fans are female, 50.3% are male, with an average age of 43.2 years.
Beer fans show strongest brand affinity for Connect Four (1.52×), Paulaner Brewery (1.6×), and Raúl Castro (1.52×) over the country average.
Beer fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Paulaner Brewery (1.6×), Raúl Castro (1.52×), Sangrita (1.69×), and Löwenbräu (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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