A data profile of the people who buy, follow and care about Beer in Switzerland — modelled from more than twelve digital signal sources. Beer has an estimated audience of 1,417,375 people in Switzerland.
The average Beer fan in Switzerland is 42.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Canton of Geneva.
Top brand affinities include Le Nouvelliste (Haiti), Brewery, Brewing, with strongest over-indexing on Le Nouvelliste (Haiti) (1.52× the country average).
Demographically, the Beer audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Beer fan in Switzerland is balanced, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Le Nouvelliste (Haiti).
The key figures that characterise the Beer profile in Switzerland.
47.0% are female, 53.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 42.9 |
| Estimated audience size | 1,417,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Beer audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basel-City | ~100K | 1.95× | |
| 02 | Canton of Zürich | ~400K | 1.85× | |
| 03 | Canton of Geneva | ~200K | 1.85× | |
| 04 | Canton of Bern | ~200K | 1.72× | |
| 05 | Luzern | ~100K | 1.62× | |
| 06 | Canton of St. Gallen | ~90K | 1.33× | |
| 07 | Aargau | ~100K | 1.25× | |
| 08 | Graubünden | ~40K | 1.25× | |
| 09 | Solothurn | ~40K | 1.14× | |
| 10 | Thurgau | ~40K | 1.12× | |
| 11 | Basel-Landschaft | ~40K | 1.12× | |
| 12 | Canton of Zug | ~20K | 1.11× | |
| 13 | Schwyz | ~20K | 1.04× | |
| 14 | Vaud | ~100K | 0.99× | |
| 15 | Valais | ~50K | 0.95× | |
| 16 | Schaffhausen | ~10K | 0.94× | |
| 17 | Appenzell Innerrhoden | ~2K | 0.92× | |
| 18 | Canton of Obwalden | ~5K | 0.90× | |
| 19 | Appenzell Ausserrhoden | ~6K | 0.89× | |
| 20 | Uri | ~4K | 0.89× | |
| 21 | Canton of Nidwalden | ~5K | 0.87× | |
| 22 | Canton of Glarus | ~5K | 0.87× | |
| 23 | Jura | ~8K | 0.80× | |
| 24 | Neuchatel | ~20K | 0.74× | |
| 25 | Fribourg | ~40K | 0.73× | |
| 26 | Ticino | ~40K | 0.72× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pale lager | Food & Beverages | 2.08× | ||
| 02 | Heineken | Food & Beverages | 1.96× | ||
| 03 | Lager | Food & Beverages | 1.82× | ||
| 04 | Brewing | Food & Beverages | 1.80× | ||
| 05 | Traiteur (culinary profession) | Food & Beverages | 1.77× | ||
| 06 | Airline meal | Food & Beverages | 1.70× | ||
| 07 | Brewery | Food & Beverages | 1.67× | ||
| 08 | Microbrewery | Food & Beverages | 1.65× | ||
| 09 | Brasserie | Food & Beverages | 1.63× | ||
| 10 | Guinness | Food & Beverages | 1.60× | ||
| 11 | Malt | Food & Beverages | 1.59× | ||
| 12 | Bottle | Food & Beverages | 1.57× | ||
| 13 | TRAUFFER | Music & Radio | 1.55× | ||
| 14 | Krokus (band) | Music & Radio | 1.54× | ||
| 15 | Die Toten Hosen | Music & Radio | 1.54× | ||
| 16 | Le Nouvelliste (Haiti) | News | 1.52× | ||
| 17 | AC Bellinzona | Sports | 1.51× | ||
| 18 | Agricultural engineering | Business & Career | 1.50× | ||
| 19 | SC Bern | Sports | 1.50× | ||
| 20 | Military tattoo | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Sustainability | BALANCE | 0.86× |
Beer has an estimated audience of 1,417,375 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.0% of Beer fans are female, 53.0% are male, with an average age of 42.9 years.
Beer fans show strongest brand affinity for Le Nouvelliste (Haiti) (1.52×), Brewery (1.67×), and Brewing (1.8×) over the country average.
Beer fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Brewery (1.67×), Brewing (1.8×), Agricultural engineering (1.5×), and Microbrewery (1.65×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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