A data profile of the people who buy, follow and care about Alcohol in Poland — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 1,873,167 people in Poland.
Alcohol has an estimated audience of 1,873,167 people in Poland. 49.5% are female, 50.5% are male, average age 37.2. Top brand affinities: Do it yourself (DIY), Distilled beverage, Lech Poznań, Bars, Tennessee whiskey.
Top brand affinities include Do it yourself (DIY), Distilled beverage, Lech Poznań, with strongest over-indexing on Do it yourself (DIY) (1.65× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Alcohol fan in Poland is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Alcohol profile in Poland.
49.5% are female, 50.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 37.2 |
| Estimated audience size | 1,873,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Alcohol audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 4.75× | ||
| 02 | Blended whiskey | Food & Beverages | 3.56× | ||
| 03 | Sparkling wine | Food & Beverages | 3.14× | ||
| 04 | Tennessee whiskey | Food & Beverages | 2.94× | ||
| 05 | White wine | Food & Beverages | 2.90× | ||
| 06 | Wine tasting | Food & Beverages | 2.89× | ||
| 07 | Brewery | Food & Beverages | 2.72× | ||
| 08 | Malt whisky | Food & Beverages | 2.72× | ||
| 09 | Żywiec Brewery | Food & Beverages | 2.62× | ||
| 10 | Bourbon whiskey | Food & Beverages | 2.51× | ||
| 11 | Grilling | Food & Beverages | 2.31× | ||
| 12 | Bars | Travel & Leisure | 2.20× | ||
| 13 | Distilled beverage | Food & Beverages | 1.98× | ||
| 14 | Scotch whisky | Food & Beverages | 1.97× | ||
| 15 | BNP Paribas | Business & Career | 1.81× | ||
| 16 | Starbucks | Food & Beverages | 1.70× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 18 | Lech Poznań | Sports | 1.63× | ||
| 19 | Camping | Travel & Leisure | 1.55× | ||
| 20 | Meat | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Community Orientation | OPEN | 1.18× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Sustainability | BALANCE | 0.89× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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