A data profile of the people who buy, follow and care about Alcohol in Malaysia — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 2,019,314 people in Malaysia.
The average Alcohol fan in Malaysia is 41.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Blood vessel, Sparkling wine, Uric acid, with strongest over-indexing on Blood vessel (2.78× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Alcohol fan in Malaysia is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Blood vessel.
The key figures that characterise the Alcohol profile in Malaysia.
51.7% are female, 48.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.1 |
| Estimated audience size | 2,019,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Alcohol audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
Where the Alcohol audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.54× | |
| 02 | Selangor | ~800K | 1.44× | |
| 03 | Penang | ~200K | 1.35× | |
| 04 | Sarawak | ~200K | 1.33× | |
| 05 | Sabah | ~200K | 1.28× | |
| 06 | Johor | ~300K | 1.16× | |
| 07 | Perak | ~200K | 1.10× | |
| 08 | Negeri Sembilan | ~100K | 1.04× | |
| 09 | Kedah | ~100K | 1.03× | |
| 10 | Malacca | ~70K | 0.99× | |
| 11 | Labuan | ~10K | 0.90× | |
| 12 | Pahang | ~90K | 0.88× | |
| 13 | Perlis | ~20K | 0.84× | |
| 14 | Putrajaya | ~9K | 0.80× | |
| 15 | Terengganu | ~60K | 0.75× | |
| 16 | Kelantan | ~70K | 0.73× |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sparkling wine | Food & Beverages | 4.15× | ||
| 02 | Uric acid | Health | 3.06× | ||
| 03 | Blood vessel | Health | 2.78× | ||
| 04 | Dim sum | Food & Beverages | 2.38× | ||
| 05 | HVAC | Home & Garden | 2.15× | ||
| 06 | Sugar substitute | Food & Beverages | 1.93× | ||
| 07 | Traditional Chinese medicine | Business & Career | 1.84× | ||
| 08 | Distilled beverage | Food & Beverages | 1.78× | ||
| 09 | Human gastrointestinal tract | Health | 1.75× | ||
| 10 | Herbalism | Health | 1.73× | ||
| 11 | Cancer awareness | Health | 1.73× | ||
| 12 | Innovation | Business & Career | 1.70× | ||
| 13 | Real property | Home & Garden | 1.67× | ||
| 14 | TVB | Movies & TV | 1.66× | ||
| 15 | First class travel | Travel & Leisure | 1.61× | ||
| 16 | Social science | Business & Career | 1.59× | ||
| 17 | Allergy | Health | 1.57× | ||
| 18 | Hot pot | Food & Beverages | 1.57× | ||
| 19 | Buy one, get one free | Shopping | 1.53× | ||
| 20 | Google Drive | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.87× |
Alcohol has an estimated audience of 2,019,314 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.7% of Alcohol fans are female, 48.3% are male, with an average age of 41.1 years.
Alcohol fans show strongest brand affinity for Blood vessel (2.78×), Sparkling wine (4.15×), and Uric acid (3.06×) over the country average.
Alcohol fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Alcohol itself, the audience over-indexes on Sparkling wine (4.15×), Uric acid (3.06×), Google Drive (1.52×), and Real property (1.67×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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