A data profile of the people who buy, follow and care about Christmas in Switzerland — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 839,757 people in Switzerland.
Christmas has an estimated audience of 839,757 people in Switzerland. 64.1% are female, 35.9% are male, average age 38.8. Top brand affinities: Real property, Hornbach, Transfermarkt, Pathé, Instant messaging.
Top brand affinities include Real property, Hornbach, Transfermarkt, with strongest over-indexing on Real property (2.46× the country average).
Demographically, the Christmas audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Christmas fan in Switzerland is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Christmas profile in Switzerland.
64.1% are female, 35.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.8 |
| Estimated audience size | 839,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Christmas audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
The strongest cross-interests of the Christmas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pathé | Music & Radio | 2.81× | ||
| 02 | Real property | Home & Garden | 2.46× | ||
| 03 | Desktop computers | Technology & Electronics | 2.27× | ||
| 04 | Viral video | Internet & Social Media | 2.06× | ||
| 05 | Boho-chic | Fashion & Accessoires | 1.93× | ||
| 06 | Transfermarkt | Sports | 1.84× | ||
| 07 | Fnac | Shopping | 1.81× | ||
| 08 | Western Union | Business & Career | 1.77× | ||
| 09 | Hornbach | Shopping | 1.76× | ||
| 10 | Instant messaging | Internet & Social Media | 1.71× | ||
| 11 | Pastry | Food & Beverages | 1.71× | ||
| 12 | Wine tasting | Food & Beverages | 1.68× | ||
| 13 | Contemporary R&B | Music & Radio | 1.65× | ||
| 14 | Charity and causes | Business & Career | 1.62× | ||
| 15 | Travel photography | Technology & Electronics | 1.57× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.57× | ||
| 17 | University | Business & Career | 1.55× | ||
| 18 | First class travel | Travel & Leisure | 1.54× | ||
| 19 | Knitting | Home & Garden | 1.52× | ||
| 20 | Dinner | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Community Orientation | OPEN | 1.32× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.95× | |
| DIY Mentality | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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