A data profile of the people who buy, follow and care about Web development in Australia — modelled from more than twelve digital signal sources. Web development has an estimated audience of 2,329,395 people in Australia.
Web development has an estimated audience of 2,329,395 people in Australia. 52.3% are female, 47.7% are male, average age 41.9. Top brand affinities: Innovation, Wikipedia, GitHub, International education, BP.
Top brand affinities include Innovation, Wikipedia, GitHub, with strongest over-indexing on Innovation (2.76× the country average).
Demographically, the Web development audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Web development fan in Australia is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Web development profile in Australia.
52.3% are female, 47.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.9 |
| Estimated audience size | 2,329,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Web development audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massive open online course | Business & Career | 5.42× | ||
| 02 | International education | Business & Career | 4.82× | ||
| 03 | Data science | Business & Career | 4.79× | ||
| 04 | Amazon Web Services | Technology & Electronics | 4.68× | ||
| 05 | GitHub | Internet & Social Media | 4.04× | ||
| 06 | JavaScript | Technology & Electronics | 2.82× | ||
| 07 | Innovation | Business & Career | 2.76× | ||
| 08 | Search engine optimization | Business & Career | 2.71× | ||
| 09 | C++ | Technology & Electronics | 2.42× | ||
| 10 | Wikipedia | Internet & Social Media | 2.34× | ||
| 11 | Linux | Technology & Electronics | 2.21× | ||
| 12 | Art exhibition | Arts & Culture | 1.99× | ||
| 13 | Career development | Business & Career | 1.79× | ||
| 14 | Activism | Politics & Society | 1.76× | ||
| 15 | YouTube Music | Internet & Social Media | 1.76× | ||
| 16 | Computer hardware | Technology & Electronics | 1.70× | ||
| 17 | Artificial intelligence | Technology & Electronics | 1.68× | ||
| 18 | BP | Cars & Mobility | 1.57× | ||
| 19 | Digital photography | Business & Career | 1.54× | ||
| 20 | Accounting | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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