A data profile of the people who buy, follow and care about Web development in Indonesia — modelled from more than twelve digital signal sources. Web development has an estimated audience of 2,903,333 people in Indonesia.
Web development has an estimated audience of 2,903,333 people in Indonesia. 48.6% are female, 51.4% are male, average age 34.2. Top brand affinities: WhatsApp, International education, Baby food, FC Bayern Munich, Women's clothing.
Top brand affinities include WhatsApp, International education, Baby food, with strongest over-indexing on WhatsApp (1.74× the country average).
Demographically, the Web development audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Web development fan in Indonesia is balanced, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Web development profile in Indonesia.
48.6% are female, 51.4% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 34.2 |
| Estimated audience size | 2,903,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Web development audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 6.12× | ||
| 02 | Hair coloring | Beauty & Wellness | 4.04× | ||
| 03 | Baby food | Kids & Family | 3.66× | ||
| 04 | FC Bayern Munich | Sports | 3.63× | ||
| 05 | Flower bouquet | Home & Garden | 3.62× | ||
| 06 | Borussia Dortmund | Sports | 3.58× | ||
| 07 | BTS | Music & Radio | 3.43× | ||
| 08 | Lipstick | Beauty & Wellness | 2.89× | ||
| 09 | Retail banking | Business & Career | 2.89× | ||
| 10 | Family car | Cars & Mobility | 2.51× | ||
| 11 | Steak | Food & Beverages | 2.42× | ||
| 12 | Charity and causes | Business & Career | 2.40× | ||
| 13 | Digital photography | Business & Career | 2.07× | ||
| 14 | Bank Negara Indonesia | Business & Career | 2.06× | ||
| 15 | Slot machine | Games | 2.02× | ||
| 16 | Travel Blogger | Travel & Leisure | 1.99× | ||
| 17 | Casino games | Games | 1.96× | ||
| 18 | Traveloka | Travel & Leisure | 1.90× | ||
| 19 | Internet & Social Media | 1.74× | |||
| 20 | Women's clothing | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.05× | |
| Pet Ownership | JOY | 1.63× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.31× | |
| Creativity | OPEN | 0.59× | |
| Tradition | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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